c时代管理新课题（New issues of management in C Era）

c时代管理新课题（New issues of management in C Era） c时代管理新课题(New issues of management in C Era) The myth of multitasking While meeting the side glance at the social networking site updated information on the new content side side office at any time to view e-mail, RSS reader, multiple screen window, from time to time to initiate or respond to interact with friends...... This "multitasking" status (Multitasking) has become the norm for many knowledge workers. And this is just a prototype of the workplace in the C age that is hatching. Can foreknow, in effect the rapid evolution of information environment, the workplace will in twentieth Century with the traditional C era office scene is different. From the individual perspective, multi task work state of various differentiation from the media and the Internet everywhere, especially the development of social networking sites and applications, which makes people can't help into the London Business School professor Linda? Stone (Linda Stone) proposed "keep part of concern" (Continuous Partial Attention) to state: to prevent missing significant information and opportunities as much as possible to expand their information and communication antennae, facing the resulting information overload, only focus on high priority matters at the same time to focus, scanning the news surrounding. The multi tasking work of individual workers has attracted much attention and caused many controversies. Optimists emphasize its vision, let a thinking more agile, full of sense of crisis because people are worried about the efficiency and effect of distraction, it will affect people to complete the task, and even affect the life level of happiness (obviously, in face-to-face communication process, if the other party from time to time to check on the mobile phone information, people naturally feel he is absent-minded). Nicholas Carle, in the best-selling book "superficial: how the Internet poisons our brain", points out that multitasking can impair deep thinking and creative thinking. This book is dedicated to a hiding place to retreat to write things. The results of a series of experiments seem to support the second view. Some studies have found that the efficiency and effectiveness of multitasking is worse than the work done separately, in which "planning" is a bottleneck factor and the brain seems to be able to handle only one project at a time. Interestingly, multitasking is a concept derived from the computer field, where microprocessors deal with multiple tasks simultaneously. For a single processor, is only a matter of time distribution of so-called "multi tasking", at a time or a task, but by quickly switch between different tasks, let people feel the work is running at the same time. Multitasking is only true in the era of multicore microprocessors, where each core processes one task at the same time. So, can the human brain develop into a "multi nuclear era"? Some scientists expressed optimism. They believe that the speed at which the prefrontal cortex processes information can be improved by training, and the more obvious the training is at an early age. And there are many areas of the brain that have not been studied yet, and it is too early to say that it is inherently unsuitable for multitasking. Developing organizational potential New York University scholar clay Shirky (Clay Shirky)? The enterprise in a large number of not making full use of the human potential is called "cognitive surplus" (cognitive surplus), and that can use Internet technology to provide the participatory tools to exploit this potential. In fact, the development of organizational potential is one of the basic objectives of management. Over the past more than 100 years, numerous thinkers on the subject from different angles to explore, develop a lot of theories and methods, let us the essence and operation rules of organization have a thorough understanding. With the advent of the C era, with the tremendous changes in technology, business environment and individual behavior, a new point of view framework is needed for the development of organizational potential. According to Gary (Gary Hamel) hammer? "The future of management" of the book point of view, the essence of management is to enlarge and polymerized human's ability and creativity: on the one hand, by providing appropriate tools, motivation and work environment to the workers so that they play the greatest potential of their own, on the other hand to those released by some methods the ability to gather together to achieve their own power is difficult to reach the goal. The extensive and real-time connectivity in the mobile Internet era, the emergence of various online communication and collaboration tools, is playing an unprecedented role both in amplifying and in the aggregation of human creativity. In order to give full play to the revolutionary power of the Internet, enterprises need through innovation in management, into the concept and the Internet for their own genes, for example: 1. everyone has the right to speak; the 2. creation tools are widely distributed in every corner; 3. to carry out the experiment becomes easy; 4. is more important than the ability to position and Title 5.; commitment is voluntary; awarded 6. power from the grassroots authority; 7. in the flow state, and will only create value attached to the place; 8. level is only "natural" level; 9. people formed a community, individuals can contact and grasp the information; 10. almost everything is "to the center"; fair competition between the 11. ideas; 12. buyers can easily find each other; 13. resources can be free to pursue opportunities; 14. based on equal consultations Decision making;...... Of course, this kind of management innovation involves how to set goals, how to motivate the organization and coordination, how to allocate resources, as well as a fundamental way of doing things behind the change in values, the challenge is self-evident. He provides the practice of Gore, whole foods, such as Google's management innovation model for us as an example, these companies are basically Private Held Company founder or have control of the company, which probably means a kind of property right structure is a necessary prerequisite for the innovation of management in accordance with their own ideas to management. And where are managers of listed companies that maximize shareholder short-term interests have enough incentive and power to try to manage innovation? From this perspective, the management innovation seems to be a greater range of social and economic issue, which is more realistic and feasible path can also appear to have produced in the fields of thinkers common exchange collision. The challenge of the new communication environment December 10, 2010, The world's largest pharmaceutical group Pfizer (Pfizer) exposure caused many deaths and disabilities of drug testing in Nigeria by children, evidence of corruption and then after collecting Nigeria hired a private detective to the Minister of justice, to coerce him to give up the judicial lawsuit against pfizer. It is worth noting that the insider is not a traditional journalist or "dung collector", but rather an insider inside Pfizer's WikiLeaks. As a non-profit organization, Wikileaks was founded in December 2006, since this is home to various confidential confidential documents released an anonymous source for the mission of the site since 2007 officially launched Operation announced that more government leaders and business executives on tenterhooks. Wikileaks founder Julian A-Sun (Julian Assange) said: "WikiLeaks created a new news concept: scientific news concept.". We work with other media, both to spread the news and to help confirm the truth of the news." In fact, behind this incident is the fundamental change in the environment of information transmission brought about by Internet technology. WikiLeaks is only a representative event of this trend to a new height. Under this trend, the rules for the emergence and dissemination of public opinion have been quietly changed. The past is one of the few media as public opinion "mouthpiece" authority of information era, now with micro-blog, the social networking site as the representative of the social media put everyone into public democratic era, mass media has not only consumers, they are also the information and opinions of the creator and publisher. Today, every consumer can express his point of view on the enterprise's products and business practices by means of his own observation and experience, and can quickly spread and enlarge on the internet. Many employees also express their opinions and opinions on the Internet and respond to other people's opinions. These sounds even have an important impact on traditional media, and many professional editors and journalists have taken blogs and micro-blog as important news clues and sources of information. As a result, companies have increasingly been put into a more transparent operating environment, as Ron, CISCO's vice president, pointed out (Ron Ricci), "technology exposure behavior."". This poses a great challenge for managers, and many people worry that information is out of control and that some classic leadership and management theories need to be reviewed. Warren Buffett, for example, pointed out that if you want to be a leader, you have to show believable qualities. Social media and business management experts, "open" lead author Li Xialin (Charlene Li) believes that business leaders need on the basis of this, because the new changes in the information dissemination environment, develop their ability to "open leadership". It is not enough to be sincere and transparent only in real situations. The new media environment calls for new open relationships, and you must magnify your sincerity and transparency." From a broader perspective of the relationship between enterprises and society, in the new media environment, public opinion has been involved in the process of corporate governance with unprecedented strength, before the corporate governance issues, The supervision of public opinion is only a supplement to the four main lines of Defense: the manager's remuneration, the board of directors, the shareholders' meeting and the investors. Some far sighted enterprises begin to think with stakeholders (any can influence the enterprise achieve the goal or goal of enterprise affect the organization or individual) interactions, conception and try with stakeholders actively consultation, communication and cooperation "cooperative governance" mode (collaborative governance). After all, in the "around the mirror", enterprise compliance management, communication with the outside world and the integrity of social responsibility has become a real way to act, otherwise, upon the notorious when to pay the "honorary tax" the cost will be very heavy. It can be foreseen that in the new communication environment, good enterprises will develop better and better, and bad enterprises will become more and more difficult to mix. Performance (Performance) What is performance? The word "performance" comes from management, and different people have different understanding of performance. Some people think that performance refers to the efficiency and effectiveness of work; some people think that the performance is that after work behavior, assessment methods and results; more people think the performance refers to the employee's work results is reached with benefit, with contribution of corporate goals in the management of the enterprise is often in the evaluation of human resources. Performance is the effective output of organizations at different levels in order to achieve their goals. To sum up: performance is the combination of achievement and effectiveness, and is the objective behavior of work behavior, mode, result and the objective effect in a certain period. In an enterprise, employees' performance is embodied in quantity, quality, cost, and other contribution to the enterprise. Characteristics of performance It has many factors, such as multi dimension, multi dimension and dynamic. 1, multifactorial Because of the impact of that is a person's performance depends on many factors, including the external environment, opportunities, personal IQ, EQ and it has the skills and knowledge structure, and enterprise incentive factors. 2, multidimensional Multidimensional is to say that a person's performance should be analyzed from several aspects and perspectives. In order to obtain more reasonable, objective and easy to accept results. 3, dynamic Dynamic, that is, the performance of a person varies with time and position.