同济mba商务英语考题

《商务英语》试卷(A卷) （2014～2015学年 第二学期） 任课教师：  考试形式：开卷（）闭卷（√）使用电脑：允许（）不允许（√） 班级 班级管理量化考核细则初中班级管理量化细则班级心理健康教育计划班级建设班级德育计划 ：                学号：                姓名：            试 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 编号 I II III 总分 得分                   I．Essay Questions (40%) Directions: Give a brief answer to each of the following questions. Remember to apply what you have learned in the coursework. 1. What are the communication styles proposed by Tannenbaum and Schmidt? Please choose one style, suggest in what situations it is appropriate and give an example. (From Communication) 2. Many companies fall. Big names are Enron, WorldCom, Kmart, Polaroid, Xerox etc. According to statistics, the four year survival rate of start-ups is as low as 29%. Therefore, why shall entrepreneurs start numerous new businesses every year? Please give at least 3 causes and explain what entrepreneurship is. (From The Entrepreneurial Profile) 3. A selfie stick is a monopod used to take selfie photographs by positioning a smartphone or camera beyond the normal range of the arm. The metal sticks are typically extensible, with a handle on one end and an adjustable clamp on the other end to hold a phone in place.Some have remote or Bluetooth controls, letting the user decide when to take the picture. The product was listed in Time magazine's 25 best inventions of 2014.The selfie stick is an essential carry-on item for many travellers. On departure, people took selfies. On the plane there were selfies at 32,000 meters. In most cases, the appeal seems to be simply fitting more people into the frame. How would you do the marketing of selfie sticks? Give at least 2 points and justify. (Marketing) 4. Mr Richard was an office director. He rarely went out into the main body of the office. He preferred to work in his room on the other side of the corridor and asked Miss Joan, the deputy director, to sit in a corner of the main office and be his ‘eyes and ears’. As a result, all the staffs were wary of Miss Joan. They were polite, but guarded in their responses whenever she spoke to them. Give comments on the leadership situation and/or suggestions. Please justify. (From Organizational Behavior) II. Vocabulary Choice (20%) Directions: In this section, there is a passage with blanks. Choose the right words from the box given below to fill in the blanks. One word can be used only once. Make changes where necessary. share right lever demand include firm high basis move finance leave environment             The International Business Environment The following considers some of the important aspects of the business environment that change internationally. The economic environment can be very different from one nation to another. Countries are often divided into three main categories: the more developed or industrialized, the less developed or third world, and the newly industrializing or emerging economies. Within each category there are major variations, but overall the more developed countries are the rich countries, the less developed the poor ones, and the newly industrializing (those moving from poorer to richer). These distinctions are usually made on the __________ (1) of gross domestic product per capita (GDP/capita). Better education, infrastructure, technology, health care, and so on are also often associated with higher levels of economic development. In addition to level of economic development, countries can be classified as free-market, centrally planned, or mixed. Free-market economies are those where government intervenes minimally in business activities, and market forces of supply and _____________ (2) are allowed to determine production and prices. Centrally planned economies are those where the government determines production and prices based on forecasts of demand and desired levels of supply. Mixed economies are those where some activities are _____________ (3) to market forces and some, for national and individual welfare reasons, are government controlled. In the late twentieth century there has been a substantial _____________ (4) to free-market economies, but the People's Republic of China, the world's most populous country, along with a few others, remained largely centrally planned economies, and most countries maintain some government control of business activities. The cultural environment is one of the critical components of the international business ___________ (5) and one of the most difficult to understand. This is because the cultural environment is essentially unseen; it has been described as a shared, commonly held body of general beliefs and values that determine what is ___________ (6) for one group, according to Kluckhohn and Strodtbeck. National culture is described as the body of general beliefs and values that are ___________ (7) by a nation. Beliefs and values are generally seen as formed by factors such as history, language, religion, geographic location, government, and education; thus firms begin a cultural analysis by seeking to understand these factors. ___________ (8) want to understand what beliefs and values they may find in countries where they do business, and a number of models of cultural values have been proposed by scholars. The most well-known is that developed by Hofstede in1980. This model proposes four dimensions of cultural values ___________ (9) individualism, uncertainty avoidance, power distance and masculinity. This model of cultural values has been used extensively because it provides data for a wide array of countries. Many academics and managers found this model helpful in exploring management approaches that would be appropriate in different cultures. For example, in a nation that is ___________ (10) on individualism one expects individual goals, individual tasks, and individual reward systems to be effective, whereas the reverse would be the case in a nation that is low on individualism.