GOL-403

Advanced Advertising: "It'sAdvanced Advertising: It s About Time" or "Don't You Dare Track Me!" Alisa Bergman, Partner, Sonnenschein, Nath & R h l LLPRosenthal, LLP Simon Krauss, Deputy General Counsel, Cable Television Laboratories, Inc.Television Laboratories, Inc. 04/24/09 | Session ID: GOL 40304/24/09 | Session ID: GOL -403 Session Classification: Intermediate The Places We May Go Is the Definition of Privacy Expanding? How should Online Behavioral Advertising be D fi d?Defined? A t W t hAreas to Watch Wh t Sh ld Y D Wh Y G t B k tWhat Should You Do When You Get Back to Your Office? 1 What to Do When You Get Back To Your Office • Find out what user information is stored on your servers and for how longservers and for how long • Know why the stored user information is collected how it is used and how is it securedcollected, how it is used, and how is it secured • Confirm that your privacy policy actually reflects company business practices includingcompany business practices, including behavioral advertising (see next slides for resources). A Selection of Resources Part 1– U.S. and European Trends • Federal Trade Commission Staff Report: Self- Regulatory Principles For Online Behavioral Advertising: Tracking Targeting and Technology:Advertising: Tracking, Targeting, and Technology: http://www.ftc.gov/os/2009/02/P085400behavadreport.pd f • Network Advertising Initiative 2008 Self RegulatoryNetwork Advertising Initiative 2008 Self Regulatory Code of Conduct: http://www.networkadvertising.org/networks/2008%20NA I%20Principles_final%20for%20Website.pdf • Council of Europe—Application of Convention 108 on Profiling: http://www.coe.int/t/e/legal_affairs/legal_co- operation/data protection/documents/reports%20and%2operation/data_protection/documents/reports%20and%2 0studies%20by%20experts/1CRID_Profiling_2008_en.p df 3 A Selection of Resources Part 2 – Current U.S. Federal Law • Some U.S. Laws with Online Privacy Implications (not including laws concerning government data collection and storage) PATRIOT ACT htt // i / i /t i /h 3162 ht l– PATRIOT ACT: http://epic.org/privacy/terrorism/hr3162.html – Sarbanes – Oxley Act of 2002: http://74.125.95.132/search?q=cache:Q83bMRpOfDkJ:news.findlaw.com/hdocs/ docs/gwbush/sarbanesoxley072302.pdf+%22sarbanes+oxley%22&hl=en&ct=cln k&cd=6&gl=us&client=firefox ak&cd=6&gl=us&client=firefox-a – Electronic Communications Privacy Act of 1986 (ECPA): http://www.law.cornell.edu/uscode/18/usc_sup_01_18_10_I_20_119.html – Stored Communications Act: htt // 4 l ll d / d /18/ 01 18 10 I 20 121 ht lhttp://www4.law.cornell.edu/uscode/18/usc_sup_01_18_10_I_20_121.html – Cable Communications Policy Act of 1984: http://www4.law.cornell.edu/uscode/47/551.html – Protection of Consumer Proprietary Network Information: y http://www4.law.cornell.edu/uscode/47/222.html – Wiretap Statutes: http://www.usdoj.gov/criminal/cybercrime/18usc2511.htm THANKS We Would Like to Hear From You: • Alisa Bergman: abergman@sonnenschein.com • Simon Krauss: s krauss@cablelabs com• Simon Krauss: s.krauss@cablelabs.com