Unit1globalization PPT课件

Unit1GlobalisationGlobalisationWhat’syourunderstanding?Doyouthinkitisarecenttrend?Why?Gillette:theUSrazormakerdominatetheworldwidemarkets:70%“We’llonlybeinmarketswherewecanbenumberone.Focusiswhatgivesusbangforthebuck.”AlZeien,chiefexecutiveofGilletteWearenotaglobalbusiness.Weareacollectionoflocalbusinesseswithintenseglobalcoordination.PercyBarnevik,SwedishbusinessleaderWhatdoesBarnevikmeanbyit?HemeansthatcompanyXrespondstolocalneedswithlocalsolutions,butneverthelesshasageneralglobalstrategyandaglobalcommunicationsystemwhichkeepseveryonepullinginthesamedirection.经济全球化世界经济活动超越国界,通过对外贸易,资本流动,技术转移,提供服务,相互依存,相互联系而形成的全球范围的有机经济整体.以市场经济为基础,以先进科学技术和生产力为手段,以发达国家为主导,以最大利润和经济效益为目标,通过分工,贸易,投资,跨国公司和要素流动等,实现各国市场分工与协作,相互融合的过程.Whataboutyou?1.Whathasglobalizationbroughttoourlife?2.AreyoufororagainstGlobalization?Why?Advantages:Globalizationincreasesthepowerofgovernments.Globalizationincreasescompetitionamongcompanies.Competitionwillincreaseemploymenteverywhere.TypicalexamplesaboutglobalizationWal-MartJapan&GlobalisationWal-MartWal-MartBusinessCategoriesofWal-Mart:Wal-MartSupercenterWal-MartSam’sCLUB沃尔玛购物广场Wal-MartStoresWal-MartNeighborhoodMarketWal-MartGlobalbriefApr30,2010RetailUnitsWorldwide:8,445USRetailUnits:4,364Wal-MartStores-804Supercenters-2,767SAM’SCLUBs-605NeighborhoodMarket-182InternationalRetailUnits:4,068China-284(Aug,1996)TheWal-MartCultureThreeBasicBeliefs:RespectfortheIndividualServicetotheCustomerStriveforExcellenceWal-MartQuote"AllAssociatesworkforthecustomerswhobuyourmerchandise.Infact,thecustomerscanfireeverybodyinourCompany.Andtheycandoitbysimplyspendingtheirmoneysomewhereelse.Thegreatestmeasureofoursuccessishowwellwepleasethecustomer,'OurBoss'.Let'sallsupportAggressiveHospitalityandhaveourcustomersleave100%satisfiedeveryday."----SamWaltonTheFounderofWal-MartJapan&GlobalisationToyota:--nearlytheworld’sbiggestcarmaker--changingtheirbusiness&managementstyletorespondtotheraceofglobalisation--factoriesin27countriesJapan&GlobalisationSony:--making74%ofitssalesoutsideJapanNintendo:任天堂--Japan’ssecond-largestcompanybymarketcapitalisationCanon:--Japan’sthird-largestcompanybymarketcapitalisationBackgroundinformationTelecommunicationSwissandSwedenTheTelecommunicationTelecommunications,fromGreek,means“communicationsatadistance”.Telecommunicationsthroughvoice,data,andimagecommunicationischangingtheworld.DifferenttypesoftelecommunicationswayradiotelegraphtelevisiontelephonedatacommunicationandcomputernetworkingWirelesscommunicationInthiscentury,telecommunicationchangesourlifegreatly,butthewirelesscommunication,especiallycell-phonespeedupthechangingpace.Soletlearnsomethingaboutwirelesscommunicationradiotelegraphpagercell-phoneThehistoryofmobilephone*Thefirstmobilephoneintheworld1938BellLabs*ThefirstmobilephoneforciviluseMotorolaCompanyDynaTAC8000X1983.10Weight 2pounds$3995Designer:MartinCooperTalktime:30min*ThefirstmobilephoneimportedtoChinaMotorola3200"BigBrother"Morethan￥20000Thesymbolofrich1987*Thethreegenerationsofmobilephone1GAnalogmobilephoneVoicecallonly2GGSMCDMAMMSGPRSWAPGlobalroamingCanrunJavaprograms3GCombineradiocommunicationwithInternettechnologyWCDMACDMA2000TD-SCDMAThedifferentbetweenSwissandSweden瑞士瑞士，是一个位于欧洲中部（或归类于西欧）的联邦制国家（虽沿用旧称“瑞士邦联”，但在1848年改宪后已实行联邦制），与德国、法国、意大利、奥地利及列支敦士登接壤。伯尔尼：1848年联邦宪法定为瑞士首都，又称为“联邦城”,同时也是伯尔尼州的首府。被联合国科教文组织列入世界文化名城之列。还是万国邮政联盟和国际铁路运输总局所在地。。苏黎世：苏黎世州首府，座落在苏黎世湖畔北岸。瑞士第一大城市，它既是全国最大的金融和商业中心。日内瓦：日内瓦州首府，卢梭的故乡，三面与法国交界。是继纽约之后联合国机构和国际组织最多的城市。巴塞尔：位于瑞士、法国和德国的三国交界处。1833年因城乡战争而分裂为北部的巴塞尔(市)和南部的巴塞尔(乡)两个半州。是瑞士唯一通向海洋的河运港口，年货物吞吐量占瑞士全部外贸货运量的一半。瑞典瑞典，位于北欧斯堪的纳维亚半岛东南部。人口918.3万瑞典人约占90%，还有芬兰人、萨米人。96%的居民信奉基督教路德宗。通用瑞典语。从1397年起是受丹麦控制的卡尔马联盟成员。1523年重获独立。在两次世界大战中都宣布中立。1950年5月9日同中国建交斯德哥尔摩瑞典首都，也是全国第一大城市诺贝尔故居（Nobel'sHouse）世界上七个承认同性婚姻的国家之一荷兰、比利时、西班牙、加拿大、南非、挪威Vocabularyinlisteningmerger['mə:dʒə]n.1.thecombinationoftwoormorecommercialcompanies2.anoccurrencethatinvolvestheproductionofaunionacquisitionandmerger兼并reversemerger反向合并horizontalmerger横向兼并；同业合并mergeragreement合并 协议 离婚协议模板下载合伙人协议 下载渠道分销协议免费下载敬业协议下载授课协议下载 businessmerger企业合并，企业并购glue[ɡlu:]n.cementconsistingofastickysubstancethatisusedasanadhesivev.1.joinorattachwithorasifwithglue2.befixedasifbyglueForme,theanimationsareawaytoglueallthisinformationtogetherinsomelogicalway.internally[in'tə:nəli]adv.onorfromtheinside1.ButinternallyatApple,theywerebasicallycareer-endingfailuresforsomeofthepeoplewhoworkedonthem.2.Eachpartofthesolutionisinternallydifferent,soletsgothroughitindetailfromlefttoright.organically[ɔr‘gænɪkəli]adv.有机地；有组织地；器官上地Contradictionn.oppositionbetweentwoconflictingforcesorideasrecipe['resipi]n.directionsformakingsomethingedge[edʒ]n.边缘；优势；刀刃；锋利vt.使锐利；将…开刃；给…加上边vi.缓缓移动；侧着移动decentralized[di'sɛntrəl,aɪz]adj.分散的；分散化，分散式；分散管理的；去中心化vt.使分散；使分权Dothevideovocabularypart