研究生英语完型 unit8Unit Eight:
Late next century, when scholars are scripting the definitive history of the PC, these last few years of high-octane growth may actually be depicted as the Dark Ages. Historians will marvel at how we toiled in front of monolithic, beige BUBs (big u...
Unit Eight:
Late next century, when scholars are scripting the definitive history of the PC, these last few years of high-octane growth may actually be depicted as the Dark Ages. Historians will marvel at how we toiled in front of monolithic, beige BUBs (big ugly boxes), suffering under the oppressive glare of cathode-ray tubes while our legs scraped against the 30-pound towers beneath our desks. They may also mark 1999 as the start of the PC renaissance, when manufacturers finally started to get it: design matters. This holiday season, computer shoppers will enjoy unprecedented variety in shapes, sizes and colors-and not just in Apple’s groundbreaking line of translucent iMacs and iBooks. Nearly early every major PC maker now has innovative desktop designs on the way to market, from hourglass-sculpted towers to flat-panel displays with all the processing innards packed into the base. Among industrial designers, who still think the PC has a long way before you’ll want to display it on your mantle, the only question is, what took so long?” the PC industry has ridiculed design for a long time,” says Hartmut Esslinger, founder of Frog Design. “They have not respected their customers and have underestimated their desires.” PC makers are finally catching on-and it’s partly out of desperation. Manufacturers used to sell computers by trumpeting their techno bells and whistles, like processor speed and memory. But since ever-faster chips have given us more power on the desktop than we could ever possible use, computer makers have been competing on price-strategy that has dropped most units below $1,000 and slashed profits. Last week IBM limped from the battlefield, announcing it would pull its lagging Aptiva line from store shelves and sell it only on the Web. Competing only on prose made an industry shakeout inevitable”, says Nick Donatello, president of the marketing-research firm Odyssey.
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