MBA商务英语第三单元翻译

MBA商务英语第三单元 翻译 阿房宫赋翻译下载德汉翻译pdf阿房宫赋翻译下载阿房宫赋翻译下载翻译理论.doc Pickings At hi-fi chain Richard Sounds ' we have a laugh', says founder Julian Richard.They also sell more per square foot than any other retailers in Britain. 在高保真的供应链里，理查德桑德公司创始人朱利安?理查德说“我们拥有笑容”他们比任 何其他英国零售商在每平方尺的面积上卖的东西都多。 By Nigel Cope Who is the busiest retailer in Britain? Marks and Spencer? Sainsbury perhaps, or Tesco? Wrong on all three counts. The answer is Richer Sounds, a little-known, privately-owned, cut price retailer of hi-fi equipment with 28 shops in the UK. 在英国，谁是最繁忙的零售商?玛莎百货吗?桑斯博里或者乐购吗?都错了。答案是理查桑德 公司,一个鲜为人知的主营低价的零售商高保真音响设备的私企，在英国有28个商店。 In the Guinness Book of Record, Richer Sounds warrants an entry for the highest sales per square foot of an retailer on the UK---?17,000---for its store on London Bridge Walk in the City. Even taking an average across all 28 stores, Richer Sounds still clocks up?5,780 per square foot, ten times more than Marks and Spencer, six times the sales achieved by Sainsbury. 在《吉尼斯世界纪录》中,理查桑德创造了英国每平方英尺的销量最高的记录——17000英 镑——那是他在伦敦桥的店面。即使是算28家门店的平均销量，理查桑德公司每平方英尺 销量仍然是5780英镑,十倍于玛莎百货、六倍于桑斯博里公司。 It is profitable too, Sales are up and its operation margin has soared from 3.4 percent in 1989 to almost thirteen percent today. Last year Richer Sounds made profit of more than ?3M on sales of almost ?48M. 利润也相当可观,销售增长和其运行利润率已从1989年的3.4%飙升到近百分之十三的今天。 去年理查桑德公司从四千八百万的销售额中获利超过三百万英镑的利润。 The man behind Richer Sounds' success is founder, managing director and 98 percent shareholder Julian Richer, a 39-year-old Londoner who, at the age of 14, used to crisis of 1974. A like-able block who wears his blond hair in a pony tail and operates from a small converted Victorian vinegar factory in Bermondsey, south-east London,he raps out his sales pitch. 理查桑德公司成功的背后是它的是创始人,董事总经理和98%股东持有人朱利安理查,39岁 的伦敦人,他14岁的时候就经历了1974年的金融危机。扎一个招人喜欢的金黄色马尾辫,从柏 孟塞区，伦敦东南一个二手维多利亚时代的醋厂开始的他的营销生涯。 ‘Even when I at school I wanted to go into business,' he says, ' but my age was against me. Property was out--I wasn't old enough to sign a contract. Cars were out--I couldn't drive. So I turned to hi-fi, which was catching on at school. I bought a second-hand Bang and Olufsen for ? 10, did it up and sold it for ?22.'in 1979, at the age of 19, he opened his first shop--the one on London Bridge Walk. “甚至当我在上学的时候,我已经想去做生意,”他说,“但我的年龄不允许。资产问题——我的 年龄无法签合同。汽车问题——我不能开车。所以我转向高保真音响,在学校也能经营。我 10英镑买了一台二手的Bang and Olufsen 音响,修整后卖了22英镑。在1979年,19岁的他开 了第一家店——在伦敦桥上的那个。 Since then little has changed. In simple terms, Richer Sounds sells discounted hi-fi from tiny, basic shops with low overheads. Stock turnover is rapid and the company's smallness gives it flexibility to take advantage of deals offered by manufacturers on end-of-line or surplus equipment. 自那时起几乎没有改变。简单来说,理查桑德公司从很小的,最基本的商店，以低开销销售打 折的高保真音响。库存周转的快速和公司的规模小让他能它灵活地利用设备制造商的尾货和 余货的折扣来做生意。 The technique has enable Richer Sounds to secure itself a lucrative niche in a ?4bn audiovisual market dominated by independents 这个技术确保理查桑德公司在由个体主导的40亿英镑的视听利基市场有利可图。 Marketing is a key weapon. Richer Sounds advertises regularly in national newspapers (“We buy late space at a discount,” Richer says) and in alternative magazines such as Private Eye and Viz. Every month it produces 1, 00,000 copies of a brochure pushing the latest offers. 营销是一个关键的武器。理查桑德公司常常在全国性报纸上刊登广告(“我们买最后留下的打 折版面”理查说)和替代杂志,比如《Private Eye》和《Viz》。每个月都产生1,00,000份小册 子印上最新的商品和价格。 Good service is another priority. At Richer Sounds staff are trained not to be pushy. They all attend two training seminars a year at Richer’s country house in Yorkshire, where more attention is paid to following the correct administrative procedures. 良好的服务是另一个优势。理查桑德公司的工作人员被培训的不显得咄咄逼人。他们每年都 在约克郡的"理查的全国之家"参加两个培训研讨会,在那里学会更重视正确的行政 流程 快递问题件怎么处理流程河南自建厂房流程下载关于规范招聘需求审批流程制作流程表下载邮件下载流程设计 。 First-time hi-fi buyers get a call to check that they have pulgged in the equipment correctly. Customer receipts include a free phone number they can dial if they have a problem. 初次购买高保真音响的人会接到电话来核对他们是否正确地连接了设备。客户发票上都 带有一个免费电话号码，如果他们有什么问题，可以通过拨打这个电话解决。 The emphasis is on fun. If it's raining, customers are given a free umbrella. In summer they get a Chilly Willy (a type of ice lolly). Other seasonal gifts include mince pies at Christmas and hot-cross buns at Easter.‘we have a laugh’,Richer says. 'We don’t take ourselves seriously, but we do take our customers seriously .' 重点在于乐趣。如果下雨了，顾客将会得到一把免费的雨伞。在夏季，将得到一个冰激凌。 其他时令性的礼品包括圣诞节吃的肉馅饼以及复活节吃的十字面包等等。“我们拥有笑容” 理查说。我们不把自己当回事，但我们把客户当回事。