Psychological Bulletin
1991,Vol.110, No.l,67-85
Copyright 1991 by the American Psychological Association. Inc.
0033-2909/91/i3.00
Asymmetrical Effects of Positive and Negative Events:
The Mobilization-Minimization Hypothesis
Shelley E. Taylor
University of California, Los Angeles
Negative (adverse or threatening) events evoke strong and rapid physiological, cognitive, emotional,
and social responses. This mobilization of the organism is followed by physiological, cognitive, and
behavioral responses that damp down, minimize, and even erase the impact of that event. This
pattern of mobilization-minimization appears to be greater for negative events than for neutral or
positive events. Theoretical accounts of this response pattern are reviewed. It is concluded that no
single theoretical mechanism can explain the mobilization-minimization pattern, but that a fam-
ily of integrated process models, encompassing different classes of responses, may account for this
pattern of parallel but disparatcly caused effects.
In recent years, research on mood (eg, Isen, Daubman, &
Gorgoglione, 1987), emotions (e.g., Frijda, 1988), and self-regu-
lation (e.g. Carver & Scheier, 1990) has focused on the different
origins and functions of positive and negative affect. Increas-
ingly, researchers have argued that positive and negative affect
cannot be considered endpoints of a single continuum, but
rather must be thought of as qualitatively distinct phenomena
(eg, Berscheid, 1983; Diener&Emmons, 1985; Isen, 1984; W&-
son, Clark, & Tellegen, 1988). To date, however, there has been
relatively little systematic investigation of the manifold ways in
which positive and negative affect differ. Rather, suggestions
that they are distinct phenomena have arisen from the lack of
parallel effects in the literature. This article offers a framework
for explicating a number of the asymmetrical effects of positive
and negative events that have been observed. It begins with the
observation that positive and negative events evoke different
patterns of physiological, affective, cognitive, and behavioral
activity at different points in their occurrence.
Specifically, diverse literatures in psychology provide evi-
dence that, other things being equal, negative events appear to
elicit more physiological, affective, cognitive, and behavioral
activity and prompt more cognitive analysis than neutral or
positive events. Negative events tax individual resources, a re-
sponse that appears to be mirrored at every level of responding.
There is also evidence that, at every level, once the threat of the
negative event has subsided, counteracting processes are initi-
ated that reverse, minimize, or undo the responses elicited at
the initial stage of responding. In essence, the organism re-
Preparation of this article was supported by National Institute of
Mental Health Grants MH 42258 and MH42152. Shelley E. Taylor was
supported by a Research Scientist Development Award from the Na-
tional Institute of Mental Health (MH 00311).
1 am grateful to Lisa Aspinwall, Jonathon Brown, Bram Buunk,
Susan Fiske, Brett Pelham, Norbert Schwarz, William Swann, and
three anonymous reviewers for their comments on earlier versions of
this article.
Correspondence concerning this article should be addressed to Shel-
ley E. Taylor, Department of Psychology, University of California, Los
Angeles, California 90024.
spends to negative events with short-term mobilization and
long-term minimization. This pattern seems to distinguish neg-
ative events from positive or neutral ones. This article presents
the evidence for the phenomenon and considers various expla-
nations for its existence.
First, a definition of the term negative event is required. A
negative event is one that has the potential or actual ability to
create adverse outcomes for the individual. Thus, the definition
includes events that have not occurred but are perceived as po-
tentially threatening, as well as those that have occurred and are
perceived as harmful (cf. Lazarus & Folkman, 1984).'
The first section of this article reviews evidence across dispa-
rate classes of responses in support of the mobilization phase. It
begins with more micro-level processes, such as physiological
responses, through affective, cognitive, and judgmental re-
sponses, to more macro-level processes, including social reac-
tions to valenced events. The second major part of this article
reviews evidence for the subsequent minimization phase across
each of these classes of responses. In this sense, the sections on
mobilization and minimization parallel each other. In these
two sections, I show that physiological, affective, cognitive, and
behavioral reactions to negative events show similar, though
disparately caused, patterns of responding.
The third major section of this article considers theoretical
mechanisms that may account for the mobilization-minimiza-
tion phenomenon. Given the presence of parallel changes
1
Not all of the studies reviewed here involved events that were actu-
ally or potentially personally threatening to the individual. Much of the
research that has examined the impact of negative information and
events has involved the provision of information about people or events
that are hypothetical. The assumption of this research, one that I also
adopt in this review, is that the processes invoked in simulated impres-
sion formation or judgment conditions mirror what goes on in actual
impression formation and judgment conditions. This is a quite conser-
vative assumption, inasmuch as any differential effects of negative ver-
sus positive information in these hypothetical settings would probably
be weaker than actually occurs in real situations, thereby underesti-
mating rather than overestimating any differential impact that nega-
tive information may normally have.
67
68 SHELLEY E. TAYLOR
across such different classes of response categories, it is unlikely
that a single theoretical mechanism explains the pattern. Con-
sequently, this third section reviews theoretical mechanisms
that may account for changes within particular classes of re-
sponses, focusing on the strengths and limitations of their scope
for explaining the overall phenomenon. I then consider mecha-
nisms whereby response-specific process models accounting
for parts of the mobilization-minimization pattern may be re-
lated and integrated with each other. The article concludes with
a discussion of the implications of the mobilization-minimiza-
tion pattern for the future study of affective processes and va-
lenced events.
Negative Events and Mobilization
Event Valence and Physiological Arousal
Do negative events evoke a stronger physiological response
than positive ones?2 Although physiologists have not directly
addressed this question, the assumption of such a difference is
built into frameworks that examine arousal and its correlates.
Animals and humans respond to the threat or reality of negative
events with patterned, intense physiological changes. This re-
sponse was first described by Walter Cannon (1932) as the fight-
or-flight reaction. Cannon proposed that when the organism
perceives a threat, the body is rapidly aroused and mobilized by
the sympathetic nervous system and the endocrine system.
This response is marked by the secretion of catecholamines
leading to increases in heart rate, blood pressure, blood sugar,
and respiration. According to Cannon, this concerted physic-
logical response puts the organism in a state of readiness to
attack the threat or to flee. Virtually all of the early work on
physiological stress involved negative events arousing fear or, in
the case of humans, anxiety, sadness, and anger (e.g, Mahl,
1952; Wolf & Wolff, 1947), the implicit assumption being that
positive events do not evoke the same intensity of response. It
should be noted that the overwhelming majority of current labo-
ratory-based stress work continues to make use of negative
slressors, such as electric shock, cold pressor tests, and the like,
thereby perpetuating the assumption that negative events and
physiological arousal are more clearly linked than positive
events and physiological arousal.
There is some evidence that arousal itself is more likely to be
interpreted negatively than positively. When people find them-
selves in a state of arousal that they cannot explain (as may
occur when epinephrine has been administered without an ex-
planation of its side effects), people are more likely to explain
the resulting arousal negatively, for example, as feelings of un-
ease or nervousness, rather than positively (Marshall & Zim-
bardo, 1979; Maslach, 1979). Thus, arousal per se may be experi-
enced as aversive unless otherwise labeled as positive.
Research on attitudes shows that evidence in opposition to
one's own opinions elicits physiological arousal. Studies that
have exposed human subjects to opinions that disagree with
their own find greater arousal than when opinions agree or are
neutral with respect to the subjects' opinions (Burdick &
Burnes, 1958; Clore & Gormry, 1974; Dickson & McGinnies,
1966; Gormly, 1971,1974; Steiner, 1966).3
Evidence suggestive of a greater role for negative events in
evoking physiological activity is also implied by research on
stressful life events. This research measures the number of
stressful life events a person has encountered over a period of
time and then relates it to subsequent illness. Although research
initially suggested that both positive and negative events were
capable of producing physical disorders because of their capac-
ity to force the individual to make changes and accommoda-
tions, research now indicates that negative events are substan-
tially more potent in this regard than are positive ones (e.g, Suls
& Mullen, 1981). That is, when the amount of change is con-
trolled for, negative events are more strongly related to adverse
health outcomes. It should be noted that these findings are not
necessarily evidence for the greater physiological impact of neg-
ative over positive events. It is possible that negative events exert
their adverse effects on physical health through mechanisms
other than direct physiological impact. Far example, in the case
of health outcomes, stressful negative life events may under-
mine the effective practice of healthful behaviors, leaving peo-
ple more vulnerable to illness. The evidence is, then, merely
suggestive. Moreover, positive events can produce physiological
arousal just as negative events can (Levi, 1965; Patkai, 1971; see
Frankenhaeuser, 1975, for a review).
In the physiological literature, then, there is an implicit as-
sumption of and some evidence for the belief that negative
events elicit greater physiological arousal than comparable posi-
tive events. However, the kind of research evidence that would
support the point most clearly is not generally available. A
clearer test would involve calibrating positive and negative
events for their affective equivalency and then assessing their
impact on physiological functioning. At present, then, the evi-
dence is suggestive, not conclusive.
2
There is an issue of calibration involved in comparing negative and
positive events: How does one know that the negative stimuli (events,
trait words, and the like) are as negative as the positive stimuli are
positive? The strongest case can be made in studies in which the posi-
tive and negative stimuli involved occur on the same interval scale (e.g.,
the costs or gains in dollars of a wager): Any inequivalency of the
positive and negative stimuli is psychological, and therefore is part of
the phenomenon, not a confound. A less strong but defensible case can
tie made when the positive and negative stimuli are rendered equiva-
lent on some scale related to the inference to be drawn. Positive and
negative trait adjectives may be matched on evaluative extremity, for
example, or positive and negative life events may be matched as to the
change or the disruption they produce. A weaker form of inference
exists in studies that sample a range of positive and negative stimuli on
the assumption that meaningful differences in intensity will random-
ize out. One can assume that in the absence of calibrating positive and
negative stimuli, their impacts on relevant responses would be as likely
to favor positive as negative events and that any systematic finding that
negative events are more potent than positive ones would constitute an
informative difference.
3
In shadowing experiments involving a dichotic listening task, sub-
jects were aroused by words presented in the unattended channel that
had previously been paired with shock without being aware that they
had heard them. The control words were affectively neutral, however,
raising the possibility that words paired with reinforcement might
evoke the same response (Corteen & Dunn, 1974; Corteen & Wood,
1972; von Wright, Anderson, & Stenman, 1975).
THE MOBILIZATION-MINIMIZATION HYPOTHESIS 69
Event Valence and Affect
As in the research on physiological responses, studies of
emotion have not directly investigated the hypothesis that nega-
tive events evoke stronger emotional reactions than do positive
events. However, several lines of work are consistent with such
an argument.
Negative events appear to be more potent determinants of
mood than positive events. In a series of six investigations ex-
ploring the determinants of mood across situations as varied as
driving, test-taking, somatic symptoms, and pregnancy, Pers-
son and his colleagues (Appel, Blomkvist, Persson, & Sjoberg,
1980; Persson, 1988a, 1988b, 1988c; Persson & Sjoberg, 1985,
1987; Sjoberg, Persson, & Svensson, 1982) found that expecta-
tions of future negative events were the strongest determinant
of mood. Moreover, the negative mood evoked by such expecta-
tions dominated and suppressed the influence of positive ex-
pectations on mood.4
Research on stressful life events also suggests a greater role
for negative over positive events in evoking emotional reactions.
When the change and disruption of positive and negative life
events is equated, negative events are associated with more dis-
tress, and they predict depression better than do positive events
(Myers, Lindenthal, Pepper, & Ostrander, 1972; Paykel, 1974;
Vinokur & Selzer, 1975). Positive stressful events (such as having
a baby) tend to evoke a mix of responses, including positive
emotions in response to the valence of the event but distress in
response to the changes that positive life events can produce.
Handler's (1975, 1984) theory of emotion accords negative
events a central, though implicit, role. He argued that emotion
occurs whenever an organism's goals are interrupted. The emo-
tion that results is likely to be labeled negatively, because in-
terruption can produce feelings of helplessness and loss of con-
trol. Mandler argued that positive emotions are rarely experi-
enced as intensely as negative emotions because they occur
when people feel in control. In negative emotions, the degree of
arousal is higher. Davitz (1969) concurred that the degree of
activation involved seems to be less for positive emotions than
for negative emotions. Schwarz (1990) suggested that negative
emotions signal that action needs to be taken, whereas positive
emotions do not, a point that may account for the apparent
greater activation associated with negative emotions (see Frijda,
1988; Kanouse & Hanson, 1972).
Event faience and Attention
Negative affective states lead people to narrow and focus
their attention (e.g., Broadbent, 1971; Easterbrook, 1959; Ey-
senck, 1976), particularly to features that elicited the negative
state (Schwarz, 1990; Wegner & Vallacher, 1986), and they ap-
pear to do so to a greater degree than positive events and infor-
mation (see Peeters & Czapinski, 1990, for a review). For exam-
ple, in a study of person perception, Fiske (1980) presented
subjects with sentences describing a person about whom they
were told to form an impression. Subjects attended dispropor-
tionately to negative information by looking at it longer than
was true for positive or neutral information. This effect was
independent of the unexpectedness of negative information,
although unexpected, as opposed to expected, information also
engaged attention more. In a similar vein, Hansen and Hansen
(1988) showed an asymmetry in the processing of facial infor-
mation. They found that threatening faces "pop out" of crowds,
in comparison to faces with more positive expressions.
Analyses of what people think about spontaneously also
show a negativity bias. Klinger, Barda, and Maxeiner (1980)
asked college student subjects to list up to seven things they
thought about a lot and up to seven things they thought about
very little. The items these students reported thinking about
most were a threatened relationship, the challenge of some
forthcoming event, and unexpected difficulties in pursuit of a
goal. Thus, negative events, particularly unresolved ones, ap-
pear to be focal in consciousness, at least among college stu-
dents.
Weighting ofValenced Information in Judgments
A wide variety of research has suggested that negative aspects
of an object, event, or choice are weighted more heavily than
positive aspects in judgments (Kahneman & Tversky, 1984; see
Czapinski & Peeters, 1990; Peeters & Czapinski, 1990;
Skowronski & Carlston, 1989, for reviews). In tasks that involve
forming impressions of others from trait adjectives, sentence
descriptions, or moral and immoral behavior descriptions, neg-
ative information tends to be given more weight than positive
information (eg, Anderson, 1965,1968,1974; Birnbaum, 1972,
1973, 1974; Dreben, Fiske, & Hastie, 1979; Feldman, 1966;
Fiske, 1980; Hamilton & Huffman, 1971; Hodges, 1974; Ka-
rouse & Hanson, 1972; Lampel & Anderson, 1968; Oden &
Anderson, 1971; Reeder & Coovert, 1986; van der Plight &
Eiser, 1980; Warr, 1974; Wyer, 1974; Wyer& Watson, 1969; see
Fiske & Taylor, 1984,1991; Kanouse & Hanson, 1972; for re-
views). Negative information is also weighted more heavily in
the attribution of evaluations to others (Abelson & Kanouse,
1966). The disproportionate effects of negative information oc-
cur when the positive and negative stimuli are equally polarized
on a good-bad evaluation scale (e.g, Anderson, 1966; Feldman,
1966).
Most of the impression formation studies involve trait or sen-
tence descriptions of hypothetical others. Similar effects, how-
ever, have been observed in more naturalistic situations involv-
ing more meaningful impressions. For example, in a study of
husbands' and wives' perceptions of each other, Weiss, Hops,
and Patterson (1973) found that unpleasant events accounted
for more variance in ratings than did pleasurable events.
Because negative events tend to be unexpected, unexpected-
ness provides an alternative account for the impact of negative
information on impressions. Studies that have empirically dis-
entangled frequency from negativity, however, have found large
and independent effects of negativity (Abelson & Kanouse,
1966; Feldman, 1966; Fiske, 1980).
4
It should be noted that longitudinal studies have generally not
found a relationship between negative events and later mood (Stone &
Neale, 1984; see also Eckenrode, 1984). Stone and Neale suggested that
it may be because people actively attempt to manage and undo the
stress associated with negative events, an explanation that is compati-
ble with the idea of long-term minimization of the impact of negative
events.
70 SHELLEY E. TAYLOR
A few studies have found a reversal of the usual effect of
weighting negative information more heavily than positive in-
formation (Skowronski & Carlston, 1987; see Skowronski &
Carlston, 1989, for a review). These studies have found that
when subjects are making judgments about another's ability
they tend to weight positive information more he
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