British Ports and Their Export Hinterlands: A Rapidly Changing Geography
Anthony G. Hoare
Geografiska Annaler. Series B, Human Geography, Vol. 68, No. 1. (1986), pp. 29-40.
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BRITISH PORTS AND THEIR EXPORT
HINTERLANDS:
A RAPIDLY CHANGING GEOGRAPHY
BY
ANTHONY G. HOARE*
ABSTRACT. The unhappy experience of the port of Bristol in
establishing a new deep-water port raises wider issues concerning
the geographical nature of the export-generating hinterland of
exporting ports in advanced countries. A variety of consider-
at ionssu~yest that these willnot beasgeographically constrained
as in the past. and from these a model of hinterland change is
suggested from which. in turn, three testable hypotheses of
changes to ports-hinterland relationships emerge. When tested
against two official surveys of the regional-scale association be-
tween hinterlands and ports within Britain, support for all three
..
is found, carrying the general conclusion that the geographical
constraints upon export port hinterlands have weakened in the
recent past. Some implications of this finding are suggested.
Introduction: Bristol - a particular case of a
general problem
At the start of the Eighteenth century, by common
consent, Bristol was second only to London in its
populations and the activity of its port within the
ranks of Britain's towns. The export of woollens
and the import of wines in medieval times had
given way to the triangular trade from which the
city thrived through the wealth accumulated from
the slave trade and the processing of imported tro-
pical produce. Some of this, such as cotton and
sugar importing, no longer features in the econo-
mic activity of present-day Bristol but the modern
city still maintains a strong maritime tradition, not
least in its contemporary industrial geography. To-
bacco manufacture, formerly centred on the W.D.
and H.O. Wills firm but now part of the operation
of the Imperial Group of companies, was demen-
dent upon triangular trade imported tobacco. So
was cocoa and chocolate processing, first located
in the city centre under the Fry's trade-name but
now some five miles outside under the banner of
another corporate giant, Cadbury Schweppes.
And downstream the quays that a century ago re-
placed Bristol city's centre docks, where the tobac-
co and cocoa were originally off-loaded, now have
their own 20th century patina of import-processing
* Dr. Anthony G . Hoare, Department of Geography, University
of Bristol. Univers~ty Road, Bristol. BS8 ISS. England.
GEOGRAFlSKA ANNALER . 68 B (1986). 1
factories like those of Nor& Hydro's fertilizer
plant, ~i~ l-into metals smelter, and I , c , I ' ~
pharmaceutical and agricultural divisions.
Municipal disquiet built up in Bristol after the
last war with these 'new' port facilities as, in their
turn, they began to show iigns oftheir age, leading
the city's venture in the 1960sof a new deep
water port On the Severn just below the Avon's
confluence. at Portburv. In scale it was to rival
~~~d~~ and ~ i ~ ~and so maintain ~ ~ i ~~ ~ ~~
proud heritage as a port of international signific-
ance. The outcome has been the most tortuous and
best documented saga of any modern port propo-
sal in Britain (see Mills, 1971; Heggie, 1969; Se-
nior, 1983; Bassett and Hoare, 1984), and one that
refocussed public debate on overseas trade infra-
structure from imports, from which the port indu-
stries of Bristol and Britain's other maritime cities
almost exclusively sprang, to exports. Of course,
a resurgence of national exporting is also seen by
many as the salvation of Britain's post-war econo-
mic life, and a much respected, widely referenced
literature exists on the spin-off effects of exporting
upon differential regional growth (see North,
(1955) for the classic statement, and Armstrong
and Taylor (1978) for a modern review). But the
more precise ways in which the geographies of ex-
porting and economic growth at the scale of a par-
ticular port city hang together had never been
brought into such sharp focus as in the period fol-
lowing Bristol's first floating its Portbury plans
upon an unenthusiastic Whitehall.
lvlore specirlcally. the city's initial proposals
were challenged and, ultimately, sunk by the most
comprehensive analysis of a single port project
ever undertaken by the British government, as
made public in the Ministry of Transport's White
Paper of 1966 (MOT, 1966) (hereafter 'the White
Paper'). The nub of the argument this raised
against the dreams of Bristol's City Fathers was
that their scheme was non-viable since it had no
hope of achieving its targetted export trade (see
below). This was founded on two beliefs. One was
that Bristol's then-existing export-attracting hin-
29
HOARE
terland within Britain was insufficiently 'growth-
ful' to produce the required volumes of trade.
(Long term government plans for population
growth on Severnside among other major estu-
aries was then still a runner, but would not reach
fruition sufficiently soon to help pay off the invest-
ment in Portbury). Secondly, the geographically
constrained nature of these same hinterlands of
Britain's export ports supposedly allowed little
real hope of widening the city's export catchment
area. Certainly, an extensive survey of Britain's
internal expoit origins (see below) had shown
that, as of 1964, some 40% of national exports
originated within twenty-five miles of their port of
export, and two-thirds within 75 miles. Admitted-
ly, Bristol's own 1964 hinterland was slightly wider
than this but, even so, the Ministry's constrained
hinterland' view of national exporting geography
tolled the death knell of the city's plans so far as
Whitehall was concerned, at least for the time
being.
Bristol, though, took a more optimistic view,
emphasising the new port's chances of tapping
more trade by expanding its geographical hinter-
land into territory previously the preserve of other
. . .A
export ports. Thus, in the next phase of the Port-
bury story, with its proposals in 1968 for what was
then known asWest Dock Mark I scheme (see Bas-
sett and Hoare, 1984), the city's promotional mate-
rial provided its own answer to the White Paper of
two years before:
Q: Is the a real likehood that Bristol will be-
come a leading port for Midlands exports?
A: This is a real possibility, largely attributable
to the growth of the motorway network. A
route map of the M5 and M6 motorways,
the former passing within half-a-mile of the
West Dock site and due for completion next
year, illustrates Bristol's geographical
advantages as a port for the Midlands. The
journey from the docks to the heart of this
huge industrial complex will take a few
hours only, making Bristol highly compe-
tive with the other ports serving the Mid-
lands. Old fashioned ideas on the extent of
a port's hinterland put it at 25 miles. Now,
because of vastly improved transport com-
munications, the limits of the hinterland are
said to extend to a radius of 100 miles o r
more. This means that now the most inland
sections of the country are open to the influ-
ences of the most efficient port. Bristol
could be that port, if we move quickly in
increasing our capacity and modernising
our cargo handling facilities.
(PBA, no date)
This same argument runs as a constant thread
in the city's support for its new port schemes, in-
cluding its contemporary publicity for the third
and final 'Portbury' version eventually opened in
1976, and entirely financed by Bristol and its rate-
payers.
. .
In a unique position for distribution -Bris-
to1 was recently singled out in a British
Road Federation report as having the best
road communications of any U.K. port -
cargo leaving the dock can be on the M5
motorway within minutes, London, the
Midlands and South Wales can all be reach-
ed within a few hours without meeting a
single red light or halt sign. The north of
England, too, is easily accessible with the
motorways connecting the dock right
through to Scotland.
(PBA, 1983, p. 18)
Here, in this one example, lies the crux of the
more general geographical problem explored in
the rest of this paper. To what extent has the 'con-
strained hypothesis' model of export origin - ex-
port port relationships held true since the White
Paper's prediction, and to what extent, instead,
has it been unravelled and rewoven into a different
pattern of inland export flows, owing little or no-
thing to the geography of the mid-1960s.
Changing export origin - export port relation-
ships: the theory
On the face of it, there have continually been
changes afoot over this period which we might ex-
pect to influence the geographical redirection of
export cargoes within Britain. Three are particu-
larly important:
I Notwithstanding the contrary views of the Mi-
nistry of Transport's White Paper (which saw little
chance of an upstart Bristol challenging the estab-
lished port giants of London and Liverpool, for
example), few aspects of Britain's economy geo-
graphy have been as volatile post-war as that of its
hierarchy o f shipping ports. In the fourteen years
between the two surveys to be used later, for
example, dramatic changes took place in the res-
GEOGRAFISKA ANNALER .68 B (1986) . 1
1
BRITISH PORTS
FALLING SHARE RISING SHARE
96 G.B. EXPORTS
Figure la. The changing hierarchy of Britain's exporting ports,
19641978.
pective fortunes of the nation's leading twenty-one
exporting ports, identified separately in these
surveys, with decline at the top and growth at the
bottom leading to a general squashing of the pre-
existing hierarchy (Figure l a ) . And, although not
exactly set on its head, some important changes
took place in the rank position of individual ports,
with the dramatic rise of Southampton (from ninth
to fifth), Dover (from tenth to third), Felixstowe
(fifteenth to seventh) and Ipswich (twentieth to
thirteenth), showing something of the rising tide
of south and east coast ports. Not surprisingly,
when aggregated regionally (Figure lb ) , the domi-
nant swings favoured exporting through the South
East, YorkshireIHumberside and East Anglia. The
last experienced a rise from handling 2.7% of
Britain's export tonnage in 1964 to 11.4% in 1978,
while in the South East growing smaller ports so
counteracted the decline of London that the regio-
nal share of national exports rose from 36% to
41%.
The detailed reasons for these turn-arounds are
not our central concern. What is are the ways in
which these export handling changes do or do not
reflect similar trends in the geography of export
origins.
I1 Increased concentration of ownership among
shipping companies represents a specific instance
of a general economic trend for relatively more
and more economic activity in advanced countries
THROUGH
REGIONAL PORTS
V
$ N o exporting ports recorded
both in 1964 and 1978 surveys
Figure lb .
to be concentrated in relatively fewer and fewer
hands (Chrzanowski, 1974; Prais, 1976). The gene-
ral reasons behind this are to be found in the in-
creased capital requirements of technological
changes in shipping and handling under conditions
of free competition, which squeezes out the ship-
per unable to offer the highest quality of service.
In Britain, this concentration is part of a long
term trend spanning much of the present century:
such figures as are available show that in 1953 the
ten largest shipping companies controlled 22% of
Britain's merchant tonnage and, by 1966, 44%
(Chrzanowski, 1974).
One important consequence of this concentra-
tion of ownership is a parallel rationalisation of the
geography of shipping operations. As well as the
obvious administrative convenience of channel-
ling all one's traffic through a small number of port
GEOGRAFISKA ANNALER . 6 8 B (1986). 1
outlets, the gradual reduction in the role of casual
dock labour, hired by the day, and its replacement
by a workforce of dockers with guaranteed wages,
heightened pressure on shipping companies to
direct their trade consignments through a more
limited set of ports than before, to ensure that
guaranteed pay is matched by permanent work.
This was one factor in 1967, for example, behind
the decision of Elders and Fyffes to concentrate
its banana business at Southamton to the detri-
ment of Bristol. which had shared some of this traf-
fic hitherto.
As applied to exports, this consolidation of
trade at a particular port gives shipping companies
other 'scale' advantages. And to achieve these it
may well be worth their while, time and money, to
offer highly attractive, subsidised. rates on the in-
land legs between origin and port. or, indeed, to
absorb part or all of the exporting company's in-
land transport cost (Wilder and Pender. 1979).
This allows carriers to attract trade as long as their
rates cover the marginal costs involved (Garrett
and Wingfield. 1981). and this in turn is made
possible through economies thus achieved in admi-
nistrative overheads. maximum utilisation of
handling equipment. and the ability to ensure a
constant level of demand for particular sailings. so
enabling block-bookings or cheaper consolidated
freight rates to be negotiated.
One consequence of this second trend is that:
'the individual port is often affected by
abrupt all o r nothing location decisions by
individual shipping lines, some of which are
large enough for an individual decision to
have considerable impact on the port as a
whole'. (Mills. 1971. 137)
Thus switches of port allegiance, like Hellenic
Lines' wholesale transfer of trade from Tilbury to
the much more commerecially-minded Felixstowe
(Freight News, 16 July 1982) ended its previous di-
vision of its trade between the two ports. This ra-
tionalisation at one port, however, was seen by the
shipping company as an 'inevitable consequence
of past growth and future expansion'.
111 A particularly important stimulus to rationali-
sation of services has come about from containeri-
satiotz (Gilman and Williams, 1976). The world's
first purpose-built container ship was launched in
the year of the first of two official surveys used
below (1964). and in 1977, one year before the se-
cond survey, there were 507 afloat, while between
1968 and the same year. the world's container-
borne sea tonnage increased by a factor of 6.25
(Alderton, 1980).
Significant economies are offered through con-
tainerisation in a number of facets of surface ship-
ping (Goss, 1967; O'Loughlin, 1967). and these in
turn have important geographical implications.
Their high capital costs place a premium on the
maximum utilisation of large container ships.
Maintaining the same frequency of service from
origin to destination, therefore, predisposes ship-
pers to concentrate trade and services to particular
overseas destinations at particular ports. Before
containerisation differences in freight rates to a
given overseas destination were small among Uni-
ted Kingdom ports in relation to inland transport
costs, so encouraging exporters in the use of near-
by ports. This has changed through containeriza-
tion where the overall cost saving compared to
'conventional' shipping methods has more than
compensated for any increase in the inland trans-
port leg in using ports other than the most proxi-
mate to shipment origins. thanks to the overall
;avings through speed of flow and handling costs.
i ou t e operators thus began to offer a through
door-to-door) service for a through price. And
his was often based upon the cheapest pre-con-
tainer inland port route for a given origin point.
io the customer was put at no cost disadvantage.
~ h i l e his cargoes were, in practice. redirected to
that port of consolidation for his particular desti-
nation. The widespread use of freight agents as in-
termediaries between exporters and shipping com-
panies further relieved the former of the often
onerous task of cutting their way through a range
of freight schedules and route options (Highsted,
1980a). And as these agents prefer to deal with just
one or two shipping lines (from whom they reap
favourable rates proportionate to the business
they deliver) the locking-in of particular export
origin areas to a limited set of often non-local ports
was reinforced further (Highsted. 1980b). All the-
se arguments gnaw away at the 'constrained hinter-
land' view of the relationship between a regional
origin and its regional port, leading The Econo-
mist (29 October, 1966) to argue, in criticism of
the Portbury White Paper, ' . . . the point about the
container revolution [is that] hinterlands no longer
matter'.
Hence the economics of the now highly capi-
talised sea freight industry have stimulated the
concentration of export container traffic at one
port for a particular route, but at no penalty to the
customer. Inland container terminals for assemb-
GEOGRAFISKA ANNALER 68 B (1986) 32 1
BRITISH PORTS
Figure 2. A model of the dynamics of port-hinterland relationships for export shipments
ling and disbursing container loads, the British
Rail freight-liner network and the spreading ten-
tacles of the motorway network are all willing ac-
complices in this realignment. Much of this con-
centrated traffic has favoured the newer, smaller
ports (as we have seen), where the lack of a large
local labour supply is no great disadvantage and
can be a positive boon if it also means a lack of
militant dock labour to protest at the introduction
of new and job-endangering technology. Indeed,
the dockers' register fell from about 60,000 to just
over 40,000 between 1967 and 1982, largely conse-
quent upon containerisation, while estimates for
1985 of only 14,000 have been quoted (The Times,
5 August 1982).
A model of change
By interweaving all these connected economic
threads, we might argue that the geography of ex-
port origins and ports will show changes remini-
scent of Figure 2. We see here a simultaneous in-
crease with time in the complexity of origin-port
links in Britain and a decrease in complexity of
those between the British ports and overseas des-
tinations. Three related and testable hypothese
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