云和木制玩具3（Clouds and wooden toys 3）

云和木制玩具3（Clouds and wooden toys 3） 云和木制玩具3(Clouds and wooden toys 3) Yunhe County, Zhejiang province wooden toy manufacturing industry, 30 years of development Release time: 2008-07-29 10:15, source: Global Expo Wooden play industry in Zhejiang clouds and the birth of the original benefit from the year's "planned economy" and government led, however, wind and rain thirty years of entrepreneurship, clouds and people realized that their wooden playing must create their own brands. Today, most Chinese people are still strange to play with wooden trees in china. Many people do not know, there is a China Asia's largest wooden toy production base; perhaps many families do not know, whether from foreign or domestic toy store purchase of foreign brand toys, perhaps it is made in china. Zhejiang Province, Yunhe County, most areas of the country's most developed provinces, the wooden toy manufacturing industry here has been quietly developed for 30 years, and only 20 years of reform and opening up, Zhejiang province China rise as a manufacturing base, it is only more than 10 years. The annual production capacity of more than 2 billion yuan and the annual export volume of more than 50% of the similar products in China have made clouds the largest wooden toy production agglomeration in China and even in the Asia Pacific region." This information strongly explains why a small county town can claim the title of "Chinese wooden toy city". Last November, the opening of the third China Wooden Toy Festival at the clouds and opening, the reporter was invited to go there to investigate the development of China's wooden toy industry. The driver who picked me up at the airport in Hangzhou, is a worker and local tax bureau, and he talked about the wooden play, he said, in the cloud and, although we can not say that every family do toys, but every household are more or less and the wooden play industry relationship is positive. Family workshops and toy factories are still in the clouds, and there's one in his family. His grandmother was the first generation of cloud and wooden plays, and worked in the earliest state-owned wooden play factories. Speaking of the clouds and the wooden playing history, it is not too long. Each cloud and man can almost give you a lively account of the ins and outs of the wooden play. In the nearly 5 hours from Hangzhou to the cloud and the journey, the first time I heard He Shouzhen, Jiang Zhenbiao, Liao Fuxin, He Shiming the strange yet key name. These names when I interviewed a few days later, more and more people repeatedly start, finally by the strange to the familiar. Their stories outline the history of cloud and wood playing over the past thirty years. Yunhe, a county located in the southwestern part of Zhejiang Province, located in the southwest of Lishui. The good name summed up the image of local beautiful natural scenery, but due to the depths of history has been the high mountains and lofty hills, a traffic very convenient place. Also because of this special reason, during the war of resistance against Japan, the Zhejiang provincial government was once relocated to the cloud and a village called "small Shun". In addition, here is one of the inhabited areas of she nationality. Today, in this total area of less than 1000 square kilometers, located in the large, small, nearly 700 wooden toy enterprises, nearly 1/5 of the county's population engaged in wooden toys related work. By examining the history of clouds and woods, we can see that the encounter between clouds and wood can be seen as a product of the interaction of necessity and contingency. "Plan" out of the wooden play industry Wooden play industry in the cloud and the birth of the first benefit from the "planned economy" and the government led. In 1972, cloud county, only a dozen car production mills, including abacus, chess, chess board, wooden chairs, wood toys and other products. However, due to the low technical content and similar varieties, the competition among the county counterparts was fierce, and a group of enterprises closed down in the competition. By the end of 70s, the abacus production enterprises in the county had been basically discontinued. One year, bureau of industry of Yunhe County cadres Jiang Zhenbiao got a message in the meeting in the province, some neighboring counties in the manufacture of toys, the benefit is very good. Jiang Zhenbiao immediately thought it was a way out of the mess. The idea was quickly supported and encouraged by the then County government. In that era of planned economy, the support of the government was the best. As a result, a group of young people full of vision for the wooden toy industry began their pioneering career. In August 1972, when Jiang Zhenbiao arrived in Shanghai Light Industry Import and Export Corporation to contact the business, just in time to catch up with Shanghai to find production base. At that time, China has begun to reverse the declining situation of foreign trade exports, and the growth momentum of foreign trade has become increasingly strong. Shanghai import and Export Corporation has received more orders for bamboo and wooden toy processing, while the production capacity of its subordinate enterprises has been difficult to bear. It was a coincidence for the clouds and the people. From 1972 to 1974, Shanghai signed a total of three different toy production contracts with yunhe. The three batch of orders at that time can only be assigned to the collective enterprises, the self-employed to pick list that is to also don't want to, but one does not believe this evil, distracted from the collective "planned economy" grab a list. The man was later the founder of a legendary family of clouds and legendary He Shouzhen. Now, his sons He Shangqing, He Yulin, grandson He Bin are each running their own toy company, in the country and even the world enjoys a reputation. Jiang Zhenbiao said the old story, have the right to speak, because he is the first batch of old list as separate from the collective pot. "Shanghai to the list of light subordinate enterprises do not have enough to eat, most people do not agree with him, later in the repeated pleas cafe, I agreed to let him try to dry, as long as the product also is done, customer acceptance, others have no what talk." He Shouzhen got three samples of Shanghai toys exported to Japan, castanets, skill ball, gyro, home trial. The other thing is, the hardest part is painting. He Shouzhen, the most experienced paint master village for good paint three kinds of toys, such as a dry paint, a pedestrian is eager to go to Shanghai. It was not easy to go to Shanghai at that time. Jiang Zhenbiao has deep experience: "we are in occlusion, information access, go to Shanghai to the administrative office, Hangzhou, provincial authorities to open a letter of introduction. The traffic is very convenient, go, often have to toss a week, in order to take more samples to the Shanghai people, our country people before the baggage burden back two bags, the road crowded car were often taunt will be Shanghai, a bus conductor said your mind, two bags of stuff buy a ticket! The letter of introduction to the bathroom shop can only live in Shanghai, 9 in the evening after the clearance to stay, 5 in the morning, the bathroom to prepare for business, we have to get up." He Shouzhen has to go through such a hurdle to go to Shanghai, but the painting process always does not pass, so he ran back and forth 5 times, at the end of old have collapsed. His courage to paint shop of Shanghai toy factory to see, Shanghai is his sincerity impressed, promised, clever He Shouzhen will look back to a new debugging, finally calculated the paint off. "Steal" and "" Continue to explore new technologies, the He Shouzhen chishi toy factory became the experimental field at that time and toy industry technical innovation. Although the cultural quality of this generation is generally not high, the progress of technology has been carried out under the impetus of their generation. "Every time I go to Shanghai, is that they sample room of toys, often must carefully watch a few times, consider it, see the sample pictures, also secretly depict down, according to their requirements, which is not allowed." Jiang Zhenbiao says. "Steal" has become the main research means of the generation". At the beginning of 80s, and the toy industry is no screen printing plate (in wooden toys on the paint brush in various colors by screen combination) technology, two kinds of wood products and English He Shiming was signed to the factory where the Shanghai toy company, all require the use of screen printing. He Shiming had a lot of technical books, careful study, can not solve the problem, but to go to Shanghai to steal the division". He pretended to be a toy factory workers in the workshop, finished the whole process, a screen printing face, also by people unprepared, took a master discarded paper. Try to go home 70 times, finally completed the film engraving process Silk bushing. This is what Shiming, later became a well-known figure in clouds and wood play field. When and where Shiming steal, another legend Liao Fuxin began to break the fair story of wisdom. Liao Fuxin set up a new cloud toy experimental factory soon, when the domestic toy fair Canton Fair began. Liao Fuxin, director of the factory, took the two boxes of newly developed wooden toy samples to the Canton Fair. However, the fair requested the audience not to bring any products into the pavilion. Liao Fuxin is not willing to do nothing, he will sample respectively, break up the whole into parts hidden in the bag, tied at the waist, stuffed in the bag, in his arms, and then follow the stream into the exhibition, the product to a stall selling this trip, Liao Fuxin brought back hundreds of thousands of orders. From an experimental plant to 10 people, the development has more than 3000 workers, the output value of 300 million yuan of the company, Liao Fuxin is definitely the clouds and wood play industry leader. Lao Liao is a person who knows business opportunities very well. In 1994, Liao Fuxin went to visit the United States, one day, Liao Fuxin was walking in the park, he carefully found that the park hanging around the bird house for birds, after returning home, Liao Fuxin immediately arrange personnel to design all kinds of styles of cage series, And the product into the U.S. market, has achieved great success. So far, the bird cage series has become one of the eight categories of new cloud wooden play, and the varieties of these products have reached more than 1000 kinds, with an annual output value of 1/3 of the total output value. Some people say that He Shangqing is the most difficult person in Yunhe County to suffer on toys, which is not false at all. The young father took the Shouzhen class toy factory, because of the salary system reform is to the workers two years, unable to concentrate into production later in the business field is long suffering and pain. In early 1993, He Shangqing bought 1800 square meters of land in the West County toy Park, and established Yunhe County and Xin Arts and Crafts Co., ltd.. In 1995, He Shangqing, who had just died of his father, suffered an unexpected misfortune: a group of products in the factory were unable to recover the payment due to the bankruptcy of the customer in Hongkong. In 1998, just set up a factory in Shaoguan city He Shangqing suffered a heavy blow: due to customer dishonesty, and the letter with a value of about 400000 yuan products boondoggle. The first batch of goods and the letter branch due to quality problems encountered in order to return, and He Shangqing cost 250 thousand yuan to do a net loss of 300 thousand yuan. During the Spring Festival, the debt plug door, He Shangqing in Shaoguan but decided to go home and face. He called home: anyone who has a debt relationship with the letter company will have a meeting with the letter building. In the face of the creditors gathered, He Shangqing frankly: I'm only 150 thousand, only a part of the payment, please come to the most difficult of you. Surprisingly, no one has come up with it, and we all trust him and understand him as much as we used to. After the year, He Shangqing and relatives borrowed 10 thousand yuan. Use this money to make a batch of products, take back 100 thousand yuan payment, solved the urgent need in the factory. Then, a Hongkong customer to the box orders again, the business makes him a net profit of 160 thousand yuan. These two business success and the letter snatched from the jaws of death. Wooden play in the Internet Age He Shangqing's experience, so that his son He Bin early mature. In 1997, He Bin, who liked the Internet, launched online trading under the advice of an American B2B e-commerce company. He Bin put his father's restructuring of the 140 thousand yuan of funds into e-commerce, but he only received an order: $2000! Orders are small, but He Bin found that there are many inquiries from abroad, which shows that the market space of e-commerce is enormous. Through e-commerce, he completed a lot of tasks that seemed impossible. 2003, SARS shadow shrouded the country, many small and medium-sized enterprises are not because of orders from all over the country, new customers can not meet, exhibition delays and other problems and helpless. Because and the letter of the company has reached through e-commerce business and won 7 years, on the Internet to establish a stable relationship of trust and business contacts, normal business and the letter did not interrupt, this year, the number of new customers and channel business increased, but expanded. 2004, the first China network operators conference held in Hangzhou, which is the use of e-commerce business groups in China, the first large-scale surfaced in 10 years. Through online voting and expert review, the Congress elected China's first ten major network operators, He Bin online trade to allow the company to grow at the top of the list. 26 year old He Bin created a new era of cloud and wood playing network. He Bin said, where his grandfather's generation Shouzhen founder, mainly through the national foreign trade plan to engage in trade, father He Shangqing is mainly through Hong Kong middlemen in trade, the key is to create their own brand sales channels. And although there are many toy manufacturers, but most of them are processing enterprises, sales channels basically in the hands of others, therefore, for decades, Yunhe wooden toy enterprises do not pay attention to their own brand of propaganda, so many foreign dealers to find and factories have gone through many twists and turns. These objective environment for cloud and wood playing their own brands brought great obstacles. In the era of e-commerce, we should not miss this opportunity. Clouds and woods have to create their own brands. After the enterprise has the resounding brand, is not the enterprise all over the world looking for the customer, but is the customer full world looking for the enterprise, only then truly arrives this day, the cloud wooden toy has the soaring day." He Bin's "wooden play family" and "better than" series of brands not only emerge in China, but also have opened up a large market in the world. When talking about why cloud and wood play close, the leader of the year Jiang Zhenbiao quite a bit of experience: "In those years, cloud and wood play industry although low grade, small scale, but in accordance with the industry has its own characteristics of the consideration, only to adapt to the local production level of the industry can be effective. Wooden play industry in the clouds and development for 20 years, Trained a group of skilled workers and enterprises. Moreover, the technical content of wooden playing is not high, the demand for talent is not high, adapt to the clouds and the situation. Out of the status quo, to develop sophisticated, high-energy industries, for clouds and it is unrealistic. Moreover, the investment in wooden play is not large, because the outside of the single, capital return is also fast. In addition, the clouds and wooden play industry has also formed a specialized division of labor, such as painting, playing die, and so on, the division of labor refinement, so that the technical content is not high wooden playing more popular. Moreover, the local labor price is very low, seven or eight yuan per day, and many farmers are willing to do so." Then he and the neighboring counties has made a comparison: "Longquan in the clouds and wood play than the early start, forestry conditions and good than a year, Longquan timber harvesting capacity is 350 thousand cubic meters, and only a little more than 2. This is mainly referred to as commercial timber. So one might ask why forestry conditions and more excellent than Longquan in the development of cloud and wood play is not that advantage? Why does cloud and cloud serve? That is because the income of clouds and forestry is not large in the county's finances. Longquan's forestry revenue accounts for the bulk of the county's finances, and it will involve County finances. The position and function of the two in finance are very different. Longquan is very important, but clouds and clouds are not. The difference between the two makes it easier for the Yunhe forestry sector to accept government arrangements."