Unit3-EnquiryPPT课件

Unit3EnquiryContentsPart1:EnquiryPart2WritingeffectivelettersofenquiryPart1:EnquiryEnquiry询盘/询价Anenquiry/inquiryisarequestforbusinessinformation,suchaspricelists,catalogs,samples,anddetailsaboutthegoodsortradeterms.EnquiryPart1:EnquiryQuestions:Asenquiryisalternativelyreferredtoas"询价",isthecoverageofenquiryconfinedtopriceterms?Areenquiriesmadebythebuyer,theseller,oreither?Cananenquirybemadetoseveralpotentialbusinesspartnersatthesametime?Isenquiryamust-haveprocedureinbusinesstrade?Doenquiriescarrylegalforceornot?Part1:EnquiryTwotypesofenquiries:Generalenquiry-thebuyer/importerwantstohaveageneralinformationoftheproductsorcommoditiesandaskstheexportertosendhimacatalog,abrochure,apricelistandsamples.Specificenquiry-thebuyer/importerintendstopurchaseacertainproductandasksaboutthedetailedtradeterms.Dearsirs,WelearnfromABCCo.Ltd.NewYorkthatyouarealeadingexporterinyourcountry.Weare,atpresent,verymuchinterestedinimportingyourgoods,andwouldappreciateyoursendinguscatalogs,samplebooksorevensamplesifpossible.PleasegiveusdetailedinformationofCIFprices,discounts,andtermsofpayment.Wehopethiswillbeastartforlongandprofitablebusinessrelations.Yoursfaithfully,Sampleletter:generalenquirySampleletter:SpecificenquiryPart1:EnquiryFirstenquiry(usu.generalenquiry)--enquirysenttoasupplierwithwhomonehasnotpreviouslydonebusiness.Sampleletter:firstenquiryDearsirs,Weareinterestedinallyourproducts,couldyoupleasesendusmoreinformaitonandsamplesaboutyourproductsandpricelists?Yoursfaithfully,Question:Howshouldyourespondtothisfirstenquiry,andinparticular,makeyourquotation?Part1:EnquiryTipsforhandlingfirstenquiries:Researchintotheenquirerandtellbetweendifferenttypesofenquiries:validenquiresfromseriousbuyerstentativeenquiryfromhalf-heartedbuyers"false"enquiresfromcompetitorsPart1:Enquiry1)Tentativeoreven"false"enquiriesusu.ageneralenquiryrequestforcatalogsandpricelistsSampleletterrevisited:Dearsirs,Weareinterestedinallyourproducts,couldyoupleasesendusmoreinformaitonandsamplesaboutyourproductsandpricelists?Yoursfaithfully,--Notaseriousbuyer,probablyfromacompetitorSo,youshouldnotpresentyourpricelisttooearly!Part1:EnquiryFortentativeoreven"false"enquiries:brieflyaddresstheirconcern;andintroduceyourcompanyPossiblereplytothesampleletter:DearSir/Madam,ThankyouforyourenquiryatMade-in-China.com.Weareprofessionalsupplierforplushtoysatcompetitiveprices,locatedinNanjing,jiangsuProvince.Hereistheattachmentwithsomepicturesofourproductsthatmaysuityourrequirements.Formore,pleasecheckourwebsite,andselecttheproductsthatyouareinterestedin.Wehavegreatinterestindevelopingbusinesswithyou.Shouldyouhaveinquiriesorcomments,wewouldbegladtotalkindetailsthroughMSN:lily@hotmail.com,mailsoranywayyoulike.Bestregards,Part1:Enquiry外贸行业：防火防盗防同行。However,certainproducts'costandpricearetransparentinthemarket.Plus,itisnoeasythingtoidentifyafalseenquiryfromacompetitor.Theonlywayoutis:todifferentiateyourselffromothersbybuildingcompetitiveedgesinotheraspectsbesidesprice.Part1:Enquiry2)Validenquiriesusu.aspecificinquiryrequestfordetailsofaspecificproductinyourlineandthetradetermsencloseoneofyoursamples,andaskforaquotationaskifyoucanproduceaspecificproductnotinyourline but similarinmanufacturingprocess,specificationsenclosedprovidetheirsample,askingifyoucanproduceit,andyourquotationforaspecificquantitySampleletterrevisited:Part1:EnquiryForrealenquiries:1.AnswerquestionsindetailBequick-responsive,accurate,andconfidential2.QuotationBereasonable:<=10%profitmarginBeflexible:allowforbargainingBecontingent3.IntroducemoreaboutcompanyandproductsPart1:EnquiryQuotation:Thequotationshouldbereasonable,flexible,andcontingenton:TheproductTheenquirer’sidentityTheenquirer’sfinancialstrengthYourownfinancialstrengthPart1:EnquiryOthertipsforhigherresponserates:Contactwithyourcustomersoninstantmessageapps,notbusinesswebsite.Sendlettersthroughhotmail,notNetEase.Scheduleyourcontactsaccordingtoyourcustmer'stimezone.Question:Whatiftheenquirer,afteryouroffer,makenoresponseorplaceafollow-uporder?Part1:EnquiryForthosewhodidn'treply,trytoseekfurtherpossiblityofcooperation:ReiterateyourofferRenew/SweetenyourofferMailthemsamplesfromtimetotimeSendholidaygreetings&cardsInvitethemtobrowseyourhompageTellthemyourboothnumberinafairRef.thefivetipsinUnit2E.g.1)ReiterateyourofferDearSir/Madam,Sorryforretroubling!I'mwritingtoremindyouofourofferforitemsofbatteriesdatedJuly12thaccordingtoyourrelativeenquiryatMad-in-China.com.Anycommentsbyreturnwillbemuchappreciated.Itwillbeourgreatpleasureifwehaveopportunitiestobeofservicetoyouinthenearfuture.Bestregards,JackE.g.2)Renew/SweetenyourofferDearSir/Madam,NowI'mwritingforkeepingintouchwithyouforfuturebusiness.Ifanynewinquiry,welcomhereandIwilltrymybesttosatisfyyouwellwithcompetitivepricesasperyourrequest.Bytheway,howaboutyourorderwithitemBIZ2008.Ifstillpending,Iwouldliketoofferourlatestpricestopromotetheopportunityofcooperatingwitheachotheragain.Bestregards,JackPart2WritingeffectivelettersofenquiryReadingtask:ReadthroughTextsA(notthereply)andB.Summarizethebasicelementsinlettersofenquiry.Basicelementsinlettersofenquiry:1)Informationsource(where)2)Demandinone'smarket(why)3)Requestforinformation(who)(detailsofgoods,tradeterms,samples)4)Good-willendingPart2WritingeffectivelettersofenquiryPart2WritingeffectivelettersofenquiryNotestothetexts:TextA:inpurehidegoodsofthistypetermsofpaymentbeautyandelegancecoupledwith:inadditionto/ontopofsuperbworkmanshipdiscriminatingbuyerbeauthorized/empoweredtodoNewwordsandexpressionsIn:materialastatueinsilverwriteincapital/smalllettersabookboundinleather皮面精装书acoatinvelvet丝绒上衣printedincolors彩印telegramincipher密码电报Part2WritingeffectivelettersofenquiryTextB:bewellconnectedwithmajordealersinthelineoftextilesprovidedthat...rushsbsamplesagreewiththetasteofthemarketplaceanorderwithgivesthpromptattentionPart2WritingeffectivelettersofenquiryRush:hasten;expeditePleaserushtherelativeletterofcredit.Asthesupplyislimited,wewouldadviseyoutorushyourorders.Ourclientsasksustorushyourdelivery/expediteyourshipment/hastenthedispatch.Part2WritingeffectivelettersofenquiryTextC:beinapositiontodosupplyfromstocksuperiormaterialandexquisitecraftmanshipselectivebuyerpromptdeliverygrantsbadiscountEnclosedpleasefind...quotationsheetmarketshowsanupwardtendency:marketisstrentheningNewwordsandexpressionsAppreciateappreciatesth(notsb)Wewillappreciatehearingfromyouagain.Youreffortstoopenupamarketforourproductsaremuchappreciated.weareappreciativeofyoureffortsinpushingthesaleofthisarticle.Part2WritingeffectivelettersofenquiryIntensivereading:TextA:TextB:HomeworkReviewthelanguagepointsinunit1~3.Quizinnextclass:10sentencesfortranslation