Energy Policy 35 (2007)
ne
s
iua
emy
nd
22
A)
CO
approximately 26 per cent of total energy consumption and 30 per cent of CO2 emission every year are a consequence of residents’
late 1980s, energy researchers began to pay attention to the
impact of consumers’ behavior with regard to energy use,
locations y besides energy prices and incomes’’. Rees
(1995), Daly (1996) and Duchin (1998) argued that ‘‘most
Lenzen (1998) analyzed the impact of consumers’ activities
on energy consumption and greenhouse gases emissions in
data of expenditure. Bin and Dowlatabadi (2005) studied
the relationship between consumer activities and energy use
and the related CO2 emission using the Consumer Lifestyle
ARTICLE IN PRESS
Approach (CLA).
China is a typical binary economy and socially diverse
country; there is a significant difference in many aspects
0301-4215/$ - see front matter r 2005 Elsevier Ltd. All rights reserved.
doi:10.1016/j.enpol.2005.11.020
�Corresponding author. Tel.: +8610 62650861; fax: +86 10 62542619.
E-mail addresses: ymwei@deas.harvard.edu, ymwei@263.net
(Y.-M. Wei).
and introduced the concept of lifestyle into the study of
personal energy consumption. They were trying to
determine the impact of personal lifestyle on the total
energy consumption and environmental change. Schipper
et al. (1989) concluded that ‘‘about 45–55% of total energy
use is influenced by consumers’ activities for personal
transportation, personal services, and homes’’, they
thought that ‘‘significant changes in energy demand will
be driven by the mix of personal activities and their
Australia using the input–output model. Weber and Perrels
(2000) made a quantitative analysis of the impact of some
lifestyle factors on the 1990s and 2010s energy demand,
and the related emission in West Germany, France and
Netherlands. Pachauri and Spreng (2002) analyzed the
direct and indirect energy demand of Indian households
using input–output tables. Reinders et al. (2003) evaluated
the average energy requirement of households in 11
European Union member countries, based on household
times greater than the direct impact. Residence; home energy use; food; and education, cultural and recreation services are the most
energy-intensive and carbon-emission-intensive activities. For rural residents, the direct impact on energy consumption is 1.86 times that
of the indirect, and home energy use; food; education, and cultural recreation services; and personal travel are the most energy-intensive
and carbon-emission-intensive activities. This paper provides quantitative evidence for energy conservation and environmental
protection focused policies. China’s security for energy supply is singled out as a serious issue for government policy-makers, and we
suggest that government should harmonize the relationships between stakeholders to determine rational strategies.
r 2005 Elsevier Ltd. All rights reserved.
Keywords: Lifestyle; Energy consumption; CO2 emissions
1. Introduction
Energy use and the related CO2 emission are influenced
by technology efficiency and by personal lifestyles. In the
environmental degradation can be traced to the behavior of
consumers either directly, through activities like the
disposal of garbage or the use of cars, or indirectly through
the production activities undertaken to satisfy them’’.
lifestyles, and the economic activities to support these demands. For urban residents the indirect impact on energy consumption is 2.44
The impact of lifestyle on e
An empirical analysi
Yi-Ming Weia,�, Lan-Cui L
aInstitute of Policy and Management, Chinese Acad
bSchool of Business, University of Science a
Available online
Abstract
Based on the application of a Consumer Lifestyle Approach (CL
urban and rural residents on China’s energy use and the related
247–257
rgy use and CO2 emission:
of China’s residents
,b, Ying Fana, Gang Wua,b
of Science, P.O. Box 8712, Beijing 100080, China
Technology of China, Hefei 230026, China
December 2005
, this paper quantifies the direct and indirect impact of lifestyle of
2 emissions during the period 1999–2002. The results show that
www.elsevier.com/locate/enpol
between urban and rural regions that have existed since
1949. Therefore, it is critical to analyze the impact on
energy use and the related emissions for lifestyles of urban
residents and rural residents, respectively. Presently, it is
widely recognized that China is a ‘‘transition economy’’,
whose transition will bring deep change for its people,
employment patterns, living standards, consumer behavior
and similar sociological indicators. Whilst socio-economic
development will be taking place, it is likely that resource
issues and environmental problems will manifest them-
consumption increases. Therefore, the change of urban and
rural living consumption structure could have a significant
impact on the future energy use and related CO2 emission.
It is clearly evident that a study of the impact of
residents’ lifestyle on energy use and related CO2 emission
in China is extremely important. Based on a CLA used by
Bin and Dowlatabadi (2005), this paper analyzes the
following questions: (1) How do we study the impact of
lifestyle changes of China’s residents on the energy
consumption and the related CO2 emission? (2) What are
ARTICLE IN PRESS
izat
ianc
l tr
litie
rans
ral
diti
Y.-M. Wei et al. / Energy Policy 35 (2007) 247–257248
selves.
Firstly, there will be a series of changes due to
urbanization. There is a great difference in energy
consumption between rural and urban population. Rapid
urbanization will bring more and more rural residents to
become urban residents; which will change their energy
consuming behavior and increase the requirement for
electricity, oil and natural gas. Secondly, the difference of
lifestyle between rural and urban residents is becoming
gradually smaller. In rural regions, more and more
commercial energy, such as coal, oil, electricity, and
natural gas, are used, and which is gradually substituting
the use of non-commercial energy, such as straw and
firewood. Meantime, the increased income of rural
residents will lead to greater commodities’ demand, and
increases in their living expenditures for durable goods,
such as refrigerators, computers, motorcycles and similar
fast-moving-consumer goods (FMCG). All of these will
lead to greater requirement for electricity. On the other
hand, more and more rural residents will purchase and use
efficient machines driven by electricity and oil for
agricultural production. So the total development and
modernization of rural regions will improve the living
standards of rural residents, and will also lead to a high
energy requirement. Thirdly, the living consumption
structure of urban residents will increasingly change. The
first evidence in improvement of living consumption
structure has focused on the home appliances during the
period 1980–1995, and interestingly, refrigerators, color
TV and washing machines were the most fashionable
goods. After 1995, the living consumption structure was
changed again, and the consumption of housing, cars,
communication and electronic products, culture and
education, and holiday and travel became new ‘‘hot’’
Table 1
Residents living behaviors categorization
Residents living behavior
categorization
Urban Residents’ living behavior categor
Direct influences Home energy use including lighting, appl
space heating and water heating; persona
Indirect influences Food; clothing; residence; household faci
services; medicine and medical services; t
communication services; education, cultu
recreation services; miscellaneous commo
services
the respective role of rural and urban residents’ lifestyle
choice in the total energy consumption and the related CO2
emission? (3) What are the most energy/CO2-intensive
consumer behaviors?
2. Relationship between lifestyle, energy use and related
CO2 emission
Bin and Dowlatabadi (2005) illustrated the relationships
among different lifestyles on energy consumption and the
related CO2 emission. They argue that consumers may use
energy directly whilst, on the other hand, there is a
consumer need to buy and use a range of products in order
to meet their basic need for commodities, such as clothing,
food, housing and traveling. The production and proces-
sing of these commodities would obviously lead to
extensive energy consumption. Therefore, the impact of
consumers’ lifestyle on the energy consumption and the
related CO2 emission can be divided into direct impact and
indirect impact. Direct impact refers to home energy use
and personal travel: home energy use refers to direct living
energy use including lighting, appliances, cooking, space
heating and water heating. Indirect impact refers to the
energy consumption and CO2 emission occurred in the
preparation of a product or service before its use. Details of
categorization for residents’ living behaviors are depicted
in Table 1. Because China is a transition economy, this
paper discusses the direct and indirect impact of urban and
rural residents’ lifestyle on the energy use and CO2
emission. However, when discussing the impact of rural
residents’ lifestyle on energy use and CO2 emission, we do
not consider the impact of the residence. The rationale for
this decision lays in the fact that the end-use energy shown
in Construction in China Energy Statistical Yearbook did
ion Rural Residents’ living behavior categorization
es, cooking,
avel
Home energy use including lighting, appliances, cooking,
space heating and water heating; personal travel
s, and
port and
and
es and
Food; clothing; household facilities, and services;
medicine and medical services; transport and
communication services; education, cultural and
recreation services; miscellaneous commodities and
services
household consumption. The lifestyle is a way of living
infl
Lif
fram
T
foll
(1)
(2)
(3) Household characteristics, such as household size,
ARTICLE IN PRESS
y P
income and location, and housing area, which form
household context for a consumer’s decision-making.
(4) Consumer choice, such as purchases and use of service
and equipment.
(5) Consequence, such as energy use and the related
environmental changes, which are the results of
consumer behavior.
The role of the external environment in the lifestyle is the
most significant, and it directly influences the other four
aspects. Lifestyle in different countries, and even different
regions in a country, is different due to the alternative
external environment. It was therefore deemed appropriate
to adopt the CLA to analyze the impact of lifestyle of
urban and rural residents on the energy use and the related
CO2 emission in China.
3.2. Methodology
3.2.1. Home energy use
Home energy including lighting, appliances, cooking,
space heating and water heating, that is direct living
ene
Yea
consumer’s decision process.
Individual determinants, such as attitudes, personal
preference and consumption motives, which are perso-
nal psychological variables influencing a consumer’s
decision-making.
External environment variables, such as cultural back-
ground, social consumption attitude and technology
development, which form external context to a
he CLA (Bin and Dowlatabadi, 2005) contains the
owing factors:
lifes
ework which connects influence factors that affect
tyle, with related consequences.
con
uences and is reflected by one’s consumption behavior.
estyle is influenced by many factors, and also leads to
sequence. So the CLA provides us with an explicit
not contain energy use of rural construction. However,
there is almost no heating and gas supply in China’s rural
regions. Moreover, there is also a significant difference in
water supply between urban and rural regions. Up to 2002,
only 19.63 per cent of the total villages in China could
benefit from tap water (JiangSu Construction, 2004).
3. Methodology and data
3.1. Consumer lifestyle approach (CLA)
Drawing upon the work of Bin and Dowlatabadi (2005),
the term consumers refers to the entity that purchases and
uses products and services for the purpose of individual or
Y.-M. Wei et al. / Energ
rgy use, can be taken from China Energy Statistical
rbook.
The calculation of the related CO2 emissions of home
energy is presented below: End_use_CO2 ¼
P
mðFuelm�
CO2CoefficientmÞ, where Fuelm refers to the fuel m, m kinds
of fuels, respectively, refer to coal, petroleum, natural gas,
electricity and heat. CO2Coefficientm is the carbon coeffi-
cient of fuel m, and carbon coefficients of coal, oil and
natural gas are from Energy Research Institute in 1991
(Zhang, 2000). The carbon coefficients of electricity and
heat are based on our calculation.
3.2.2. Personal travel
The vehicles for personal travel include cars, motor-
cycles, buses, planes and trains. In view of the lack of
availability of data, this paper only considers the energy
use of domestic cars and motorcycles. The energy use and
the related environmental impacts are relatively smaller
when residents choose public transport. Moreover, the
acquisition of these data is difficult. But domestic cars and
motorcycles are convenient for travel, and the impact of
using them on energy consumption and the environmental
changes are greater. The number of domestic cars and
motorcycles is taken from China Statistical Yearbook
(2000, 2001, 2002, 2003), and the number of kilometers of
travel per year for motorcycles and their respective gasoline
consumption per 100 km is taken from the China Fuel
Efficiency Background report of the Development Re-
search Center of the state council (DRC) of the People’s
Republic of China et al. (2003). The average travel
(kilometer) of domestic cars per year is taken from the
results of Yao and Jiang (2003).
The formula used to calculate the energy consumption of
personal travel is presented below:
PT_energyr
¼ Nr_motorcycles
Nr_families
100
� �
Gmotorcycles
Nmotorcycles
100
� �
þNr_cars
Nr_families
100
� �
Gcars
Ncars
100
� �
,
PT_energyu
¼ Nu_motorcycles
Nu_families
100
� �
Gmotorcycles
Nmotorcycles
100
� �
þNu_cars
Nu_families
100
� �
Gcars
Ncars
100
� �
,
where PT_energyr refers to the energy use of rural
residents’ personal travel, PT_energyu refers to the energy
use of urban residents’ personal travel. Nr_motorcycles refers
to the number of motorcycles in the rural families,
Nu_motorcycles refers to the number of motorcycles in the
urban families. Nr_families refers to the number of families in
rural regions, Nu_families refers to the number of families in
urban regions. Nmotorcycles refers to the number of kilometer
traveling per year for motorcycles, Ncars refers to the
number of kilometer traveling per year for home cars.
olicy 35 (2007) 247–257 249
Gmotorcycles refers to gasoline consumption per 100 km for
motorcycles, Gcars refers to gasoline consumption per
100 km for home cars. Nr_cars refers to the number of home
cars in the rural families, Nu_cars refers to the number of
home cars in the urban families.
3.2.3. Indirect energy use
Indirect energy use in this paper refers to the energy use
occurred in the production process of those products and
services to meet residents’ clothing, eating, residing and
traveling needs. In this paper, we use an average annual
resident’s consuming expenditure to calculate indirect
energy use by urban and rural residents’ behaviors. These
consumer expenditures include residents’ expenditures on:
food; clothing; residence; household facilities, and services;
medicines and health care; transport and communication;
education, cultural and recreational services; miscellaneous
commodities and services. The full list of consumer
behavior to cause indirect energy use and CO2 emission
is presented in Table 2.
As China has no Environmental Input–output Life Cycle
Analysis (EIO-LCA) model, we cannot calculate the energy
use and CO2 emission of every consuming behavior as
listed in Table 2. In terms of China Energy Statistical
Yearbook (2000–2002), energy use by sectors does not
match to the commodities in Table 2. For example, the
sectors related to food in the China Energy Statistical
Yearbook (2000–2002) are food processing, food produc-
tion, and beverage production. Therefore, we can only
estimate the indirect energy use and CO2 emission of
residents’ behavior in terms of their respective total
expenditures on food, clothing, residence, household
facilities, and services, medicine and medical services,
transport and communication services, education, cultural
and recreation services, and miscellaneous commodities
and services. Table 3 shows those sectors in China Energy
Statistical Yearbook related consumer expenditure in
Table 2.
With respect to Table 3, we can calculate the energy
intensity and CO2 emission of the sectors for each of these
consumer expenditures. The calculated energy intensity
and carbon intensity in 2002 is presented in Table 4.
The indirect energy use calculated in this paper does not
contain the energy use incurred through the preparation of
imported products and services because we assume that the
energy intensity and carbon intensity of imported products
and service are the same as those of domestic products and
services. So the results calculated in this paper may be
different from the actual energy consumption due to
imports. But compared with the number of imported
products and services purchased or used by China’s
residents, the domestic products and services are the main
ARTICLE IN PRESS
Table 2
Consumer behaviors to cause indirect energy use and CO2 emission
s an
; ca
thin
me
ria
co
cre
r, e
co
ditu
cto
ng,
ry g
ssin
eq
ha
te
and
sp
d su
d s
Y.-M. Wei et al. / Energy Policy 35 (2007) 247–257250
Food Grain; starche
products; eggs
service fees.
Clothing Garments; clo
Household facilities, articles and services Durable consu
furniture mate
Medicine and medical services
Transport and communication services Transport and
Education, cultural and recreation services Recreation; re
Residence Housing; wate
Miscellaneous commodities and services Miscellaneous
Table 3
The sectors in China Energy Statistical Yearbook related consumer expen
Consumer expenditure The related se
Food Food processi
Clothing Textile indust
products.
Household facilities, articles and services Timber proce
and electronic
Medicine and medical services Medical and p
Transport and communication services Electronic and
Education, cultural and recreation services Papermaking
education and
Residence Production an
production an
products.
Miscellaneous commodities and services Tobacco processi
d tubers; beans and bean products; oil and fats; meat, poultry and related
ke; milk and dairy products; other food; dinning out; food processing
g materials; shoes; tailoring and laundering service fees.
r goods; room decorations; bed articles; household articles for daily use;
ls; household services.
mmunication.
ation services.
lectricity, fuels and others.
mmodities; services.
re in Table 2
rs
food production and beverage production.
arments and other fiber products, and leather, furs, down and related
g, bamboo, cane, palm fiber and straw products, furniture manufacturing
uipment and machinery.
rmaceutical products.
lecommunications equipment and transportation equipment.
paper products, printing and record medium reproduction, and cultural
orts articles.
pply of electric power, steam and hot water, production and supply of gas,
upply of tap water, construction, non-metal mineral product and metal
ng, and wholesale, retail trade and catering
Energyu ¼ ðEIi X iÞUP; CO2u ¼ ðCIi X iÞUP;
ARTICLE IN PRESS
En
se
0.2
0.1
0.0
0.2
0.0
0.5
4.0
0.2
y P
i i
Energyr ¼
P
i
ðEIi X iÞRP; CO2r ¼
PðCIi X iÞRP;
where Energyu refers to the indirect energy use of urban
residents, Energyr refers to indirect energy use of rural
residents. i refers to the kind of cons
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