2015新的淘宝搜素综合排名,运营必知。

2015新的淘宝搜素综合排名,运营必知。 推广知识 淘宝排名因素主要有:动态评分，收藏人气，发货速度，销量，转化率，是否橱窗推荐，浏览量，下架时间，是否公益宝贝，价格，是否交保定金，这些因素形成一个综合人气，淘宝排名默认综合排名。 1:默认综合排名=人气+销量+信誉+价格，其中人气=浏览量+收藏量 淘宝首页随便搜索一个产品下面强调一些产品关键词放前后位臵不影响排名，比如新款特价女装内衣，和特价女装内衣新款不影响排名，但人气高的产品会排在前面。 2:标题中采用空格，标点分开不同关键词排名权重会提高，一个标题采用一个空格或一个标点即可。 3:新品排名靠前 什么叫新品，新品就是不存在同款并且第一次上架的产品，新品排在前面，如何上架新品这里就牵扯到避开同款，后期我会给大家更新避开同款教程。上架新品会出现下面标志，新品标志会保留21天，这21天就是扶持期，排名靠前。 4:公益宝贝排名靠前 没设臵公益宝贝的去设臵一下，设臵好有一定的权重排名。 5:橱窗产品排名靠前，这个大家都知道 6:越到下架时间的产品排名靠前，但是这个因素今年权重有所降低，但是依然有一定的影响。 7:收藏人气高，浏览高的产品排名靠前，这个就之所以的人气宝贝。 8:转化高的产品排名靠前，转化高说明产品受欢迎，淘宝系统自动默认靠前，转化率可以人工控制的，很简单的操作。 9:销量高的宝贝排名靠前，销量排名权重今年减少了一大半，淘宝为了避免恶意刷单，降低销量排名权重。现在销量低的产speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 品也能排在前面。 10:信誉不影响排名，信誉高低不影响排名，不管星店还是金冠店这点排名是公平的。 11:新店排名靠前，在其他因素几乎差不多情况下，新店排名靠前 所以大家要往这些方面努力，主要做收藏人气，浏览量，转化率，和动态评分这四点。 排名, 产品, 人气, 权重, 新品 一丶直通车的推广类型 直通车的推广类型，大的可以分为: 1丶标准推广: ,1,宝贝推广 关键词:通过关键词竞价，进行商品的精准推广, 标准推广中的关键词推广是目前直通车最主要的推广类型，竞争也非常激烈，是下面我们着重要讲的内容 搜索人群,定向,:通过人群溢价的形式，选择目标人群进行投放，对于关键词比较少，关键词推广竞争大的小类目以及标品类目来说，投放成本相对低，是一种不错的选择 ,2,店铺推广:与关键词推广的不同点在于，店铺推广推的页面可以是店铺主页丶活动页丶宝贝集合页，比较适合做活动推广和整店推广 更多文章www.ss208.net 神硕 编辑,sszhwl 推广知识 2丶活动专区:目前正在升级为直通车精品库，推广形式可以理解为定向推广的升级版，广告形式更丰富，投放更精准，同时开通条件也更严格。 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 二丶直通车的展现位臵 根据不同的推广类型直通车的展现位臵也是不相同的，下面我们就来看看直通车具体的展现位臵在哪里。 1丶关键词推广里面的PC端站内展现位臵 这个是搜索页的展现位臵，另外位臵还有搜索结果页的右侧“掌柜热卖”的最后“更多热卖”跳转的直通车宝贝集合页,以及点击类目跳转类目页面的同样的位臵, 2丶直通车站外展现位臵 站外投放的流量将会以文字链，图片创意等方式被引入到展现掌柜外投宝贝的页面。 将这些流量进行分类，可分为六类: 门户类丶客户端丶搜索引擎丶网址导航丶中小媒体丶二级导航。 您可以通过直通车客户操作系统后台点击"设臵投放平台--打开网站列表"查看到部分合作网站。如下图: 直通车站外投放主要有两种展现形式 第一种形式 在新浪等外网上展现的是人工制作的图片丶文字等创意，当用户点击了这个创意时，进入到外投宝贝集合页，再点击宝贝就到了某个宝贝详情页。勾选了站外的定向推广的宝贝，有机会以这种形式出现。举例: 图文混排形式: 文字链形式: 商品搜结果页举例如下图: <第二种展现形式> speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 在网易等外网上直接展现几个外投的宝贝，当用户点击这个宝贝时，进入到与该宝贝相关的一个宝贝集合页，再次点击宝贝就到了某个宝贝详情页。勾选了站外的定向推广的宝贝，有机会以这种形式出现。 单品二页跳形式:大家有疑问的可以加微信369193012并赠送上千套高点击率直通车主图PSD文件。 单品二跳页举例如下图: 3丶直通车无线端的展现位臵 站内: 淘宝客户端(红色字样为广告展示位) 安卓-android: 1+10+1“热卖”字样 苹果-Iphone: 1+20+2“hot”字样 平板-IPAD: 1+20+2“hot”字样 M.taobao.com 触屏版:1+202“hot”字样 可能有朋友不了解这个1+10+1是什么样的意思，比如我们移动端搜索一个词的时候，用的是安卓的手机，那么第一个宝贝就是直通车推广的宝贝，然后后面的10个宝贝就不是直通车推广的了，会在第11个又是直通车的推广，以此类推。 站外: 小图标样式: speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 墨迹天气丶万年历丶暴风影音丶美颜相机…… 图文展现: 新浪丶搜狐…. 4丶直通车定向展现位臵 我的淘宝—已买到宝贝—热卖单品 旺旺焦点图—热卖 我的淘宝首页—猜我喜欢第三行 收藏列表页—热卖单品 物流详情页—热卖单品 5丶店铺推广位臵 站内:淘宝网关键词搜索结果右下侧“店家精选”区域3个展示位 站内:淘宝网关键词搜索结果右侧“掌柜热卖”一栏下的“更多热卖”引导至淘宝热卖页面，下方“店家精选”区域5个展示位 站内:”店家精选“更多热卖“引导至站内商搜店铺集合页面 上面说了那么多，可能有很多朋友会有个疑问，我怎么才能确定这个推广图片的位臵是不是直通车的推广,在这里可以简单的教大家一个 方法 快递客服问题件处理详细方法山木方法pdf计算方法pdf华与华方法下载八字理论方法下载 。在PC端我们可以通过看一个宝贝图片背后的URL,浏览器地址栏链接,来判断该位臵属于哪一个类型: ,1,click.simba.taobao.com开头的是直通车关键词推广 ,2,srd.simba.taobao.com开头的是直通车定向推广 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the ,3,redirect.simba.taobao.com开通的是淘宝客的 ,4,click.mz.simba.taobao.com开头的是钻展的 ,5,item.taobao.com和xxx.tmall.com开头的分别是C店/天猫的宝贝详情页 三丶直通车的扣费规则 直通车的关键词点击扣费=排名你下一名的出价*他的关键词质量分/你的质量分+0.01元 举例说明:比如你的关键词出价2元，质量分是10分，排名你下一名质量分是8分，出价也是2元，那么点击你的这个关键词的一次点击花费就是 2*8/10+0.01=1.61元，您的这个关键词点击一次的花费就是1.61元。 四丶质量分的作用和影响因素 质量分的作用我相信通过上面的直通车扣费公式，大家也能感觉到它的重要性。直通车的排名也是出价乘以质量分的。由此可以看出如果同样的词质量分高的时候，同样的出价排名会高很多。而且平均点击花费也就是PPC也同意会低些的。可以说质量分算是关键词推广中的灵魂，如果质量分比较差很难有好的推广效果。 一句话，质量分越高，关键词在竞争中越有优势，你的扣费就会越低。 那说明会影响质量分呢，相信接触过直通车的，在直通车的后台每个关键词都可以看到淘宝给的几个影响质量分的因素， speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 1丶基础分,根据直通车账户近期的关键词推广效果给出的动态得分,， 2丶创意效果,推广创意近期的关键词动态点击反馈，也就是我们点击率情况,， 3丶相关性,关键词与宝贝类目丶属性及文本等信息的相符程度,， 4丶买家体验,根据买家在店铺的购买体验给出的动态反馈，也就是DSR等东西,。 这些是淘宝给出的四个影响质量分的大的分类，大家也都知道现在的直通车是千人千面的，买家搜索的时候会有个性化的因素存在，淘宝怎么才能让符合买家的宝贝优先展示呢，这里就是给这个宝贝加了个隐藏的质量分，这个质量分我们看不到，但是它确实存在。也就是说影响质量分的还有第5个因素，那就是个性化。 那什么样的质量分才是好的质量分的呢, 每个开车的人都知道质量分，最低0分，最高10分，很多人以为10分就是满分，就无法被人超越了，那就错了。简单说，同一个词，A宝贝的10分，并不等于B宝贝的10分，这个10分制，其实是个区间的概念，跟考试的时候分为优秀/良好/及格/不及格，是一个道理。 这样很多开车的朋友就会想质量分是越高越好，那么我都只保留质量分最高的，把低的都删除不是很好。 虽然说质量分是越高越好，但是也要综合的考虑，比如一个词10分，但是全网展现只有100个。那这样的词也就是个花瓶，属于好看不好用的，它能带来的流量太少。所以选择的时speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 候要参考这个词的全网展现的情况。而且特别是大词和热词一般的初始的质量分都不会很高。 那么0或者1分的质量分是词选的很烂吗,不是的，这在直通车后台，是最常见的一个故障。【这个问题虽然很简单，但是新手常常中招，导致误删了好词，酿成悲剧】 这个故障，恢复时间需要半小时到2天不等。目前来讲，正常的质量得分，一定不会低于2分的，所以，当你看到词的得分低于2分，或者是"-"，就一定不要动它。 那么看到这里可能有人会说，这样的我不动，那么我的选的词很多都是2分的词，那都是要删除了吧。在这里我的建议是你最好查下这款宝贝你所放的类目是否正确，因为当你的类目放错的是，很多相关的词质量分也都会是2分。 所以当你发现你的非常多的相关的词是2分的时候，那么基本就是宝贝放错了类目。 经常有人问，刚加进去的词，质量分5分，是高还是低,要不要删除,应该怎么办,我的回答是，不知道，不要删，观察。 质量分是一个动态的分数，每天都会发生重新计算。只要不是2分的词，那都是说明是符合你的宝贝的词，只是说因为你的宝贝还处于比较弱势的位臵，所以质量分不高。 所以既然是因为宝贝弱势导致的，那就是说，只要宝贝的综合实力提高了，质量分也就会提高。这也就是，大家常说的养词。点击率一直不错，词的质量分就蹭蹭往上涨。同样的道理，如果你的词加进去就是10分，你也不要太得意。因为，可能是买的人还不多，或者你的宝贝目前综合实力还不错。但如speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 果你的词后续表现不好，买的人也在逐步增加，你的质量分也会掉的比较厉害。 总之，长远来看，初始分数 只要不是4分以下 ，是几分并不重要。重要的是，后续的养词阶段，能不能把词稳住，并且往上涨。也就是说，你涨上去的10分，比你初始的10分，要厉害得多，这才是实实在在的的实力取胜。 最后再来 总结 初级经济法重点总结下载党员个人总结TXt高中句型全总结.doc高中句型全总结.doc理论力学知识点总结pdf 一下，刚刚谈到的，质量分常见的几个误区。 1丶质量分不是一成不变的，能涨能跌, 2丶质量分如果显示1分，0分，或者"-"，不是你的词不好，是直通车后台故障了，等待恢复就可以了, 3丶质量分的满分并不是真的10分，10分还可以继续涨, 4丶不要唯质量分是从，它只是你综合权衡选词的其中一个因素而已, 5丶质量分都是2分的时候可能是宝贝的类目选错了。 一丶直通车的推广类型 直通车的推广类型，大的可以分为: 1丶标准推广: ,1,宝贝推广 关键词:通过关键词竞价，进行商品的精准推广, 标准推广中的关键词推广是目前直通车最主要的推广类型，竞争也非常激烈，是下面我们着重要讲的内容 搜索人群,定向,:通过人群溢价的形式，选择目标人群进行投放，对于关键词比较少，关键词推广竞争大的小类目以及标品类目来说，投放成本相对低，是一种不错的选择 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the ,2,店铺推广:与关键词推广的不同点在于，店铺推广推的页面可以是店铺主页丶活动页丶宝贝集合页，比较适合做活动推广和整店推广 2丶活动专区:目前正在升级为直通车精品库，推广形式可以理解为定向推广的升级版，广告形式更丰富，投放更精准，同时开通条件也更严格。 二丶直通车的展现位臵 根据不同的推广类型直通车的展现位臵也是不相同的，下面我们就来看看直通车具体的展现位臵在哪里。 1丶关键词推广里面的PC端站内展现位臵 这个是搜索页的展现位臵，另外位臵还有搜索结果页的右侧“掌柜热卖”的最后“更多热卖”跳转的直通车宝贝集合页,以及点击类目跳转类目页面的同样的位臵, 2丶直通车站外展现位臵 站外投放的流量将会以文字链，图片创意等方式被引入到展现掌柜外投宝贝的页面。 将这些流量进行分类，可分为六类: 门户类丶客户端丶搜索引擎丶网址导航丶中小媒体丶二级导航。 您可以通过直通车客户操作系统后台点击"设臵投放平台--打开网站列表"查看到部分合作网站。如下图: 直通车站外投放主要有两种展现形式 第一种形式 在新浪等外网上展现的是人工制作的图片丶文字等创意，当用户点击了这个创意时，进入到外投宝贝集合页，再点击宝speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 贝就到了某个宝贝详情页。勾选了站外的定向推广的宝贝，有机会以这种形式出现。举例: 图文混排形式: 文字链形式: 商品搜结果页举例如下图: <第二种展现形式> 在网易等外网上直接展现几个外投的宝贝，当用户点击这个宝贝时，进入到与该宝贝相关的一个宝贝集合页，再次点击宝贝就到了某个宝贝详情页。勾选了站外的定向推广的宝贝，有机会以这种形式出现。 单品二页跳形式:大家有疑问的可以加微信369193012并赠送上千套高点击率直通车主图PSD文件。 单品二跳页举例如下图: 3丶直通车无线端的展现位臵 站内: 淘宝客户端(红色字样为广告展示位) 安卓-android: 1+10+1“热卖”字样 苹果-Iphone: 1+20+2“hot”字样 平板-IPAD: 1+20+2“hot”字样 M.taobao.com speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 触屏版:1+202“hot”字样 可能有朋友不了解这个1+10+1是什么样的意思，比如我们移动端搜索一个词的时候，用的是安卓的手机，那么第一个宝贝就是直通车推广的宝贝，然后后面的10个宝贝就不是直通车推广的了，会在第11个又是直通车的推广，以此类推。 站外: 小图标样式: 墨迹天气丶万年历丶暴风影音丶美颜相机…… 图文展现: 新浪丶搜狐…. 4丶直通车定向展现位臵 我的淘宝—已买到宝贝—热卖单品 旺旺焦点图—热卖 我的淘宝首页—猜我喜欢第三行 收藏列表页—热卖单品 物流详情页—热卖单品 5丶店铺推广位臵 站内:淘宝网关键词搜索结果右下侧“店家精选”区域3个展示位 站内:淘宝网关键词搜索结果右侧“掌柜热卖”一栏下的“更多热卖”引导至淘宝热卖页面，下方“店家精选”区域5个展示位 站内:”店家精选“更多热卖“引导至站内商搜店铺集合页面 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 上面说了那么多，可能有很多朋友会有个疑问，我怎么才能确定这个推广图片的位臵是不是直通车的推广,在这里可以简单的教大家一个方法。在PC端我们可以通过看一个宝贝图片背后的URL,浏览器地址栏链接,来判断该位臵属于哪一个类型: ,1,click.simba.taobao.com开头的是直通车关键词推广 ,2,srd.simba.taobao.com开头的是直通车定向推广 ,3,redirect.simba.taobao.com开通的是淘宝客的 ,4,click.mz.simba.taobao.com开头的是钻展的 ,5,item.taobao.com和xxx.tmall.com开头的分别是C店/天猫的宝贝详情页 三丶直通车的扣费规则 直通车的关键词点击扣费=排名你下一名的出价*他的关键词质量分/你的质量分+0.01元 举例说明:比如你的关键词出价2元，质量分是10分，排名你下一名质量分是8分，出价也是2元，那么点击你的这个关键词的一次点击花费就是 2*8/10+0.01=1.61元，您的这个关键词点击一次的花费就是1.61元。 四丶质量分的作用和影响因素 质量分的作用我相信通过上面的直通车扣费公式，大家也能感觉到它的重要性。直通车的排名也是出价乘以质量分的。由此可以看出如果同样的词质量分高的时候，同样的出价排名会高很多。而且平均点击花费也就是PPC也同意会低些的。可speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 以说质量分算是关键词推广中的灵魂，如果质量分比较差很难有好的推广效果。 一句话，质量分越高，关键词在竞争中越有优势，你的扣费就会越低。 那说明会影响质量分呢，相信接触过直通车的，在直通车的后台每个关键词都可以看到淘宝给的几个影响质量分的因素， 1丶基础分,根据直通车账户近期的关键词推广效果给出的动态得分,， 2丶创意效果,推广创意近期的关键词动态点击反馈，也就是我们点击率情况,， 3丶相关性,关键词与宝贝类目丶属性及文本等信息的相符程度,， 4丶买家体验,根据买家在店铺的购买体验给出的动态反馈，也就是DSR等东西,。 这些是淘宝给出的四个影响质量分的大的分类，大家也都知道现在的直通车是千人千面的，买家搜索的时候会有个性化的因素存在，淘宝怎么才能让符合买家的宝贝优先展示呢，这里就是给这个宝贝加了个隐藏的质量分，这个质量分我们看不到，但是它确实存在。也就是说影响质量分的还有第5个因素，那就是个性化。 那什么样的质量分才是好的质量分的呢, 每个开车的人都知道质量分，最低0分，最高10分，很多人以为10分就是满分，就无法被人超越了，那就错了。简单说，同一个词，A宝贝的10分，并不等于B宝贝的10分，这个10speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 分制，其实是个区间的概念，跟考试的时候分为优秀/良好/及格/不及格，是一个道理。 这样很多开车的朋友就会想质量分是越高越好，那么我都只保留质量分最高的，把低的都删除不是很好。 虽然说质量分是越高越好，但是也要综合的考虑，比如一个词10分，但是全网展现只有100个。那这样的词也就是个花瓶，属于好看不好用的，它能带来的流量太少。所以选择的时候要参考这个词的全网展现的情况。而且特别是大词和热词一般的初始的质量分都不会很高。 那么0或者1分的质量分是词选的很烂吗,不是的，这在直通车后台，是最常见的一个故障。【这个问题虽然很简单，但是新手常常中招，导致误删了好词，酿成悲剧】 这个故障，恢复时间需要半小时到2天不等。目前来讲，正常的质量得分，一定不会低于2分的，所以，当你看到词的得分低于2分，或者是"-"，就一定不要动它。 那么看到这里可能有人会说，这样的我不动，那么我的选的词很多都是2分的词，那都是要删除了吧。在这里我的建议是你最好查下这款宝贝你所放的类目是否正确，因为当你的类目放错的是，很多相关的词质量分也都会是2分。 所以当你发现你的非常多的相关的词是2分的时候，那么基本就是宝贝放错了类目。 经常有人问，刚加进去的词，质量分5分，是高还是低,要不要删除,应该怎么办,我的回答是，不知道，不要删，观察。 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the 质量分是一个动态的分数，每天都会发生重新计算。只要不是2分的词，那都是说明是符合你的宝贝的词，只是说因为你的宝贝还处于比较弱势的位臵，所以质量分不高。 所以既然是因为宝贝弱势导致的，那就是说，只要宝贝的综合实力提高了，质量分也就会提高。这也就是，大家常说的养词。点击率一直不错，词的质量分就蹭蹭往上涨。同样的道理，如果你的词加进去就是10分，你也不要太得意。因为，可能是买的人还不多，或者你的宝贝目前综合实力还不错。但如果你的词后续表现不好，买的人也在逐步增加，你的质量分也会掉的比较厉害。 总之，长远来看，初始分数 只要不是4分以下 ，是几分并不重要。重要的是，后续的养词阶段，能不能把词稳住，并且往上涨。也就是说，你涨上去的10分，比你初始的10分，要厉害得多，这才是实实在在的的实力取胜。 最后再来总结一下，刚刚谈到的，质量分常见的几个误区。 1丶质量分不是一成不变的，能涨能跌, 2丶质量分如果显示1分，0分，或者"-"，不是你的词不好，是直通车后台故障了，等待恢复就可以了, 3丶质量分的满分并不是真的10分，10分还可以继续涨, 4丶不要唯质量分是从，它只是你综合权衡选词的其中一个因素而已, 5丶质量分都是2分的时候可能是宝贝的类目选错了。 speed up technology results into, active guide enterprise will mature technology results into for productivity, and Translate into economic benefits, efforts to solve economic and technological "two peels" phenomenon, says from the Dongping real, is to provide research institutions with more into place. Strengthening the agricultural scientific and technological achievements in the field to improve efforts to help farmers, crop planting, processing, animal husbandry and other agricultural products, increase the intensity of transforming scientific and technological innovation, science and technology to improve agricultural efficiency, improve the mass income and services immigrants safe haven siege works. Wuhan Institute of freshwater should give full play to the Chinese Academy of Sciences, and improving the added value of Dongping Lake aquatic products. 1th, in the middle of this yearProposed to increase the level of modernization in agriculture, hoping the county levels to seriously study the documents. 18 plenary session "storing food in, storing food in land", this requirement is very high, population, food is not enough, and not completely rely on imports, has to rely on technology to increase food production and limited land mass, relevant departments at the county level in particular, agricultural sector, active docking tertiary institutions, the Institute took the lead in the