Apple公司英文简介

IntroductionofAppleIncApple.Inc(incorporated)isanAmericanmultinational(跨国公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany‘sbest-knownhardware(计算机硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed(超过)Microsoft第一页AbriefhistoryofAppleInc.第二页1976-1980:TheearlyyearsApplewasestablished(确定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)—lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(调整)forinflation(膨胀).)第三页1981-1985:LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskin'slow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisa's"corporateshirts"andJobs'"pirates"overwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(GraphicalUserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles第四页1986-1993:RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17 poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001第五页Untillnow:Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Apple'ssharepricepassedthe$100mark第六页Leader:SteveJobs第七页StevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.第八页Apple’spromotionstrategy第九页AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andthe"iPodpeople"ofthe2000s.Apple'sportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYork'sMuseumofModernArt”.第十页MainProducts第十一页MacIncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro第十二页iPodIncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch第十三页iPhone第十四页iPadIncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2andipadmini1，2，3第十五页MacintoshJustanamazingOS第十六页TheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirstcommerciallysuccessfulpersonalcomputertofeatureamouseandagraphicaluserinterfaceratherthanacommand-lineinterface.第十七页AintrovideotoMacintoshOS第十八页That’sall,thankyou第十九页