高档女装品牌运作计划书简述

高档女装品牌运作 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 书简述 高档女装品牌运作计划书简述 公告 2007-09-26 14:00:55 阅读451 评论0 字号:大中小 高档女装品牌运作计划书简述 计划编写:邓勤华 备注:请注意“简述”这个词 一. “三希唐”品牌运作的主导思想和战略纲要 ?、经营模式---虚拟经营 ?、品牌简介和初期发展目标(品牌简介即自编的一个品牌来源故事) ?、品牌诉求 ?、品牌竞争 ?、品牌特色 二. “三希唐”品牌组织架构及各部门职能 ?、组织架构 ?、部门职能 三. “三希唐”品牌运作财务规划---以,00万运作资金来规划 ?、前期投入,00万 ?、中期跟近,00万 ?、后续资金,00万 四. “三希唐”品牌产品结构与开发规划 五. “三希唐”品牌市场规划 六. “三希唐”品牌第一个五年计划 七. “三希唐”品牌运作上市倒计时表 一、“三希唐”品牌运作的主导思想和战略纲要 ?、经营模式---虚拟经营(本计划书的核心部分，关键词为---虚拟经营) 创建公司营销平台，以虚拟经营的模式整合上下游(供货商和分销商)的资源，并紧密的与他们合作，各取所需，达到双赢，迎合市场及消费者的需求，用快速的反应机制经营来满足日益加快的生活节 奏。以下就简单的讲讲---虚拟经营模式和品牌的核心竞争力: 1、 摘要: 近代企业早期几乎出自本能地奉行生产战略,当卖方市场转变为买方市场后,生产战略必然向营销战略转变,营销战略的确立是企业经营战略史上的一场巨大的革命,它深刻地影响了产品质量的涵义、企业运营的流程、企业组织的构成等。经济全球化条件下的当今市场更加动荡不定,顾客需求更趋个性化、创新化,顾客对需求满足的速度也越来越在乎,单个企业仅凭自身实力难以满足新经济条件下的顾客需求,与其它企业结盟合作的虚拟经营战略由此应势而生。虚拟经营战略以顾客高度个性化需求为导向,并着力培育企业长 远的核心能力,它是传统营销战略在新时期的演变进化形态。 虚拟经营的企业运用核心能力---研发和营销，利用外部优势条件，创造出了高弹性的运作方式 在“虚拟经营”过程中，只有人力资源是惟一不能虚拟的管理环节。而决策者的创新精神、经理人员的 管理能力、员工的专业知识和经验，以及对企业的忠诚度，都是虚拟经营企业成功的必要条件。 2、 虚拟经营战略: 现代市场正发生着深刻的变化, 最突出的表现就是客户更趋向于尝试个性化的新产品, 对原有产品或服务的忠诚度和依赖性不断降低; 此外, 市场对产品和服务提供的时间 要求 对教师党员的评价套管和固井爆破片与爆破装置仓库管理基本要求三甲医院都需要复审吗 也越来越高, 时间竞争已经成为企业间竞争的一个制胜砝码。正如许多学者观察到的, 二十世纪60 年代企业间以成本为竞争焦点, 70 年代竞争焦点演变为质量, 而当代以至今后市场竞争的一个焦点是企业满足消费者的速度, 也就是时间因素。在全球化的竞争环境下, 在消费者需求迅速变化的条件下, 无论企业多么求大求全, 仅仅依靠单个企业自身的资源难以创新性地开发顾客需求, 难以以最快的速度满足顾客需求。因此企业开始改变其经营方式, 注重与其产业链条上、下游厂商的紧密联合, 甚至与顾客、与同一产业链条环节上的竞争对手联合,以迅速 地创新产品, 赢得新的顾客。 这种以顾客需求为导向, 舍弃非核心业务领域, 专注于企业核心产品、核心业务, 以开发、培育使企业可持续发展的核心能力为目标, 对企业价值链上非核心能力环节与优势企业, 甚至顾客、竞争对手等采取联营、联盟、外包等合作形式, 以开发快速变化的市场机遇的经营指导思想, 即虚拟经营战略。虚拟经营之所以能够在这个时代普遍出现, 信息通讯技术也是一个重要的推动因素。不同企业合作、结盟, 经营同一条价值链, 需要企业彼此之间高度的协调与整合, 以Internet 、Intranet 为代表的通讯信息技术为远距离沟通协调创造了条件, 从而为企业更大范围、更深层次的合作打下了一个坚实的基础, 促使了虚拟经营的出现。 虚拟经营战略是以往相对静态的市场发展到当今富于动荡的市场条件下, 企业生存、发展的必然选择。既以顾客创新化、个性化需求为导向, 又融合了新经济的时代背景, 因此, 虚拟经营战略是传统营销战 略在当前变幻莫测的市场条件下的演变、发展, 是新经济时代条件下的营销战略。 研发活动创造顾客价值, 而营销活动沟通顾客价值, 研发和营销活动是企业价值链上两个最重要的环节, 不少优势企业选择从这两个方面入手, 培育、发展核心能力, 开展虚拟经营, 这样, 传统企业发生了深刻的流程重组, 以职能管理为中心的金字塔式的阶层组织结构将被摒弃, 哑铃型价值链组织开始浮出水 面。----本段的核心，请注意关键词:研发和营销，这是虚拟经营的两个最核心的部分。 3、 未来品牌经营战略的主流: 虚拟经营战略: 虚拟经营作为一种全新的经营理念, 从其诞生之日起便显示出强大的生命力。当前, 虚拟经营在国内外都已十分普遍, 服装业、软件业、计算机制造业、造船业、航空服务业、航空制造业、以及食品、汽车制造等行业都正在运行或尝试这种经营战略。据邓百氏公司《1998 年全球业务外包研究 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 》显示, 全球营业额5000 万美元以上的公司1998 年在虚拟经营上的开支上升了27 % , 达到了3250 亿美元, 其中60 %集中在美国, 而欧洲在这方面的开支更是以每年34 %的速度增长。在我国, 虚拟经营也呈方兴未艾、如火如荼之势。温州美特斯?邦威公司目前所有产品均不是自己生产, 而是外包给广东、江苏等地的200 多家企业加工制造, 仅此一项, 公司就节约了2 亿多元的生产基建投资和设备购置费用, 公司总部把精力主要用在了产品设计、市场管理和品牌经营方面, 他们与香港、上海等地的著名设计师合作, 每年推出约1000 个新款式, 取得了良好的经济效益。武汉红桃K实行虚拟经营扩张方式, 短短几年将资产由50万元扩张到 50 亿元。种种例子, 不胜枚举。 可以预料, 未来社会里企业与企业之间联合、合作的范围将会更广、层次将会更深。虚拟经营将是未来企业最习以为常、普遍接受的经营模式, 因此我们并不怀疑; 虚拟经营战略将是当代及未来企业 经营战略的主流。 4、 虚拟经营---品牌服装获利的快速反应机制: 当我们提起“时尚”一词时往往会想到雍荣华贵的巴黎、色彩缤纷的米兰，甚至还会有老成古板的伦敦;谈及品牌也会涉及诸如“Chanel”、“Dior”、“GUCCI”、“Armani”可能还有“Dunhill”。“高档、时尚、奢侈” 是他们的代名词，服装行业上百年的发展史，进入了一个更快速多变的新时代。 ?、高效的产品组织体系 现在产品，更多的是组织而不是开发，那些极富时尚嗅觉感的买手，帮助各品牌收集现时的流行产品，并通过购买将产品集中，由专业的时装设计师依类别、款式及风格进行全新改版，组成新的产品主题系列，即附和现时段时尚流行特点，又能够避免因产品设计而产生的市场定位准确与否的风险，利用高档品牌提前发布时尚信息的传统(如3月发布秋冬季时装、9月发布春夏季时装，发布时间和真正的销售季节中间通常有6个月的时间差)，使时尚杂志还在预告当季潮流时，品牌也能开始准备这些货品。 ?、快速的生产供应链条使品牌赢得市场先机。 传统的服饰品牌从产品设计到面辅料采购、生产加工、物流运输，到最后成品上架销售往往需要2,4个月的时间，高档时装品牌则会更长一些。现在的品牌，利用物流整合系统，使专卖店货品上架的时间大大缩短，各专卖店新品几乎同步上货，短的时差也不超过几天。在第一时间，将现有市场流行货品进行批量式销售，紧跟时尚步伐。利用小批量、多批次的供货方式，每周两次向各地专营店进行新产品配送，销售期超过两周的滞存产品也会及时更换。这样，不仅使店内产品更新速率加快，促使消费者经常光顾; 而且各专营店不必设立专用货库，减小了营销成本的投入。 ?、特殊的营销方法吸引更多的消费者进行购物。 多款少量的营销方式，使得同一种款式、不同尺寸的时装只有十余件，销售好的话最多补货两次，一方面减少同质化产品的产生，满足市场时尚化、个性化的需求;另一方面，也促使顾客产生即时消费， 避免购物遗憾。 通过汇集每季最畅销的流行单品、集各品牌营销之所长，经过改版及组款的方式，向流行敏感度高且消费能力强的25,35岁顾客群提供高品质、低价格的流行时装。"消费者要什么,"成为每个公司经营最重要的参考目标，第一线工作人员聆听消费者对产品的建议，从颜色、款式到价格，每天汇总回总公司， 设计部门进行检讨，快速的市场反应及合理的品牌运营方式，使得品牌快速增长。 新的经营模式，打破了传统服饰品牌运营之道，其核心价值在于“速度”!通过方方面面的“速度”提升获得市场营销的“第一桶金”。新模式可为我们所借鉴，增加市场运营的手段及方法，为我们提供更为广阔的 经营思路。但“借鉴”不是“抄袭”，在根据企业的实际情况进行适度参考外，我们还应注意: ?、速度的提升来源于集约式的高效管理; “速度”虽然是占领市场的法宝，但“速度”的背后却必须有集约式的高效管理。很多服装品牌企业从原材料采购到产品市场供给，产业链中各承接环节还处于互无统属的关系。一件产品的上市需要:面辅料生产及采购,,制衣企业成品制造,,货品物流运输,,品牌终端销售，四个基本环节的保障。在不能够使配套企业形成快速互动式管理的环境下，即使其中一个环节在管理及运营方面能够提供高效的供给机会， 而其它上下游合作企业却无法与其进行配合，最终仍然形成“效率堵塞”。 如此难题，只依照传统方式“按部就班”的发展，虽有心，但无用武之地。如果找到“现行方式不能打破就不能产生更高效益”的瓶颈解决方法，高效率的作业管理使得营运速度得到提升、减少存货带来的滞压成本，因此可以维持稳定的利润。为了解决同样的问题，并减少固定资产的投入，也有采取参股方式，与一些生产能力强、并在管理及产品质量上有一定保证的生产企业建立了合作关系，而物流系统则由销售区域内专业的运输公司解决。因此才形成了一件产品从设计开始到选料、染整、剪裁、针缝、整烫、运送乃 至成品上架的快速供应体系。 稳定的品牌来源于稳定的供给。很多品牌在运作过程中为了规避经营风险，多采取“虚拟经营”的方式，与上游的产品生产企业和下游的产品销售商形成脆弱的买卖合作关系，双方不能够达成良好的发展共识。因此，以参股的方式同上下游企业及商家建立合作经营模式，不仅可以将双方的关系更加紧密联系在一起，形成“合力”效应;另一方面，也使品牌企业可以参与到生产的管理上，更加有利于全流程的统筹规 划，打破“效率堵塞”的瓶颈。 ?、速度的提升来源于先进的品牌运作方式; 行业对类似服饰品牌的运作方式作过精辟的总结，即:一流形象，二流产品，三流价格。国际品牌在形象方面有着非常严格的要求，即使是一个家庭作坊，也会将店面装饰得各具特色。形象的建立不仅仅是资金实力的体现，也是品牌文化及产品特色的另类表达。中国企业往往只注重后者，而国际品牌却更为注重前者。他们认为“情调”与“内涵”是成熟消费者认知品牌及产生二次购买意愿的“引路石”，因此，会根据 品牌特点设立统一而有个性的形象标识，从服务到陈列、从管理到策划无一不按这种“潜意识规则”去实施、 操作。 所谓“二流的产品”，是指其与高档时尚品牌的产品相比较而言。为了适宜产品快速进入消费市场，生产中尽量避免制作周期较长或档次较高的面料在产品中使用，将与“时尚”无关的细枝末节通通减掉，在保证产品质量的前提下最大限度的节省成本。在产品设计方面，不求全责备，追求现时段最流行的产品，不 求“形似”只求“神似”。 在“价格”的认识方面，国内品牌企业在进行产品营销时，总是认为“时尚”产品除本身高额的研发及生产成本外，还要附加更多的品牌价值在其中，因此，应该是也必然是“高价值”产品。不过，再好的产品，如果不卖出去也只是占用库房、压滞资金的一堆废品而已，与其待价而沽，不如赶紧产生现金，促成二次生产。所以，只要能让更多的消费者只要看上一款衣服就会毫不犹豫的买下，每件服装的消费价格不高，但多次消费后累积下来平均每位顾客在逛完该店后却能消费在百元以上，而心里还会感觉很实惠。 新的运营方式值得我们思考，当中国的消费市场逐步与国际潮流相接轨，是否拥有“快而准”的市场应对方法，将成为衡量服饰品牌核心竞争能力的标尺。正如同孔夫子所言“三人行，必有我师”，每个品牌在市场环境中，即是竞争对手，也是学习的榜样。那么，谁更会学习、更会“借鉴”、更懂得与实际情况相“变 ”，谁就会赢得市场，赢得更为广阔的发展空间～ 通 ?、品牌简介和初期发展目标(品牌简介即自编的一个品牌来源故事) 一个源自######品牌“三希唐” 我们致力于打造出融合有东西方文化的高档品牌“三希唐” 将链接起品牌在亚洲与欧洲出色的设计组合 既体现西方对结构设计的重视 亦不放弃东方对面料、对工艺的执着 呈现出国际时尚与东方韵味于一体的独特的风格 定位更加贴近亚洲女性 “三希唐”秉承一贯的注重人与服饰的和谐 追求二者相得益彰的自然美感 始终保持着经典、独具、唯美的形象 “三希唐”将于2006年春夏运作中国市场，服务中国女性 品牌运作初期，计划相继在有战略意义辐射能力强的城市:北京、上海、哈尔滨、重庆、成都、广 州、西安、郑州、沈阳、武汉、中国总部珠海等地开设自营形象店或专卖店 为成功的扩展中国市场做好充分的准备和投资 未来，“三希唐” 将在中国其他的中心城市或者二类城市发展特许加盟店 深度的稳健的做好中国市场 ?、品牌诉求 客户年龄层 28-45岁追求时尚，有品位、有格调经济独立，生活优雅 年收入在6万以上的中轻年成熟女性 诉求对象 注重生活方式、现代都会的知性女性 高级白领和外企商务行政人员 对流行咨讯有极高的敏锐度 重视商品的品质，了解如何塑造自我 品牌定位 中高价位、知性、都会、具有时尚品位的消费群 强调商品的多种搭配组合及功能性 品牌风格及形象 经典、浪漫、时尚、简洁、品位、自然 品牌精神 现代、感性、结合欧洲的典雅、高贵气质 东方的简洁、优雅的风格，具时尚感与贯穿性 与国际流行趋势同步 ?、品牌竞争 我国中高档时尚女装在多次变革中迅速发展，特别是在WTO这个大家庭里，我国中高档女装正感受着来自世界的气息，国际品牌进入，国内品牌正待崛起，在国际和国内品牌的制衡中，一个富有生命力的市场将会再次高速成长，而更令人欣喜的是，我们看到了中国中高档女装发展冲击时尚的新曙光，专业的细化、品类的延伸? 都无不预示着一个新时代的到来，现在，我们已经开始在时尚化的道路上开始了新的 探索。 “三希唐”决心以高档的市场为主攻战场，去努力追求拥有自己的市场份额，超越CORDIER-珂罗蒂雅、M.TSUBOMI-紫苞米、哥弟、雅莹等国内日系品牌，以国际品牌MAXMARA、Armani 、PRADA 等为目标。 “三希唐”以28—45岁市场为突破口，建立自己的领先优势瞄准CORDIER-珂罗蒂雅、M.TSUBOMI-紫苞米、哥弟、雅莹为主要竞争对手，适度加长、加宽产品线深度，形成综合性全方位的品牌形象。 在2006年品牌“三希唐”上市的同时对货品及品牌的VI、CI、企业文化等做足全方位的包装策划准备， 让企业文化与市场与品牌自身同成长。 ?、品牌特色 设计理念 “三希唐”的设计师敏锐的捕捉瞬息万变的时尚潮流 在时装上融入了适合东方女性的国际流行元素 融知性、妩媚、休闲于一炉的实穿设计 上乘材质和摩登简明间 自经典款式出发并添以细微变化来强化视觉 微微的展露奢华因子，缔造一种耐人寻味的知性美 面料组织 以上乘品质的天然纤维为主 夏季将大量运用高贵的真丝类和舒适的棉麻类材质 冬季更多的采用天然高贵的 兰弧皮草、羊绒、兔绒、羊驼绒、桑蚕丝、幼细美丽诺羊毛 透过奢华材质的轻柔质感突显优雅舒适 裁剪工艺 强调舒适度的剪裁，极具骨架的倒缝工艺 特别唯美的钉珠和绣花 天然亲肤的纱线结合细纱幼针工艺 色彩 夏季多以浅杏、粉蓝、墨绿、红啡、黑等为主色 加入清爽洁净的奶白色、烟紫色和水绿色为辅色 冬季多以黑色、咖啡色、深杏色、红色为主色 加入柔和的太妃糖色、雪茄色、巧克力色、橘橙色 适当的融入草莓紫、珍珠色、苔绿色等 取材于大自然的国际流行色 二、“三希唐”品牌组织架构及各部门职能: ?、组织架构 董事会 总经理 品牌营运副总经理 高级行政助理 产 品 部 市 场 部 渠 道 部 财 务 部 物 流 部 人力资源部 信 息 部 产 板 主 大 品 促 零 自 特 会 出 进 开 仓 酬 企 人 品 房 辅 货 牌 销 售 营 许 计 纳 销 单 库 薪 业 员 开 小 料 跟 平 活 管 部 加 存 、 理 设 文 招 发 组 采 单 面 动 理 盟 数 统 货 计 化 聘 设 购 Q 设 企 、 部 据 计 打 绩 建 计 C 计 业 终 分 包 效 设 总 师 文 端 析 运 考 监 CI 化 维 输 核 VI 建 护 小 设 小 组 小 组 组 备注:组织架构中阴影 部分为企业运作初期所需人员;整个为正常运作后所需逐步完善的人员。 ?、部门职能 产品部:负责产品的风格策划及研发设计，产品的市场定位，服装样板制作、服装市场潮流分析， 负责货品跟单采购，生产采购成本控制，货期跟进，对供应商评估，负责公司产品质量检查监管，处理终 端投诉的产品质量问题，严格控制货品质量及货期，作好翻单、补款设计的调整，并作好下一季的产品调 研和 设计方案 关于薪酬设计方案通用技术作品设计方案停车场设计方案多媒体教室设计方案农贸市场设计方案 等。 市场部:负责品牌产品策划，市场调研，推广，媒体投放，终端客户的零售管理、回访、维护;以 及公司整 体的CI、VI策划实施，店铺形象策划，橱窗设计，商品陈列及产品知识培训，店铺装修工程的跟进， 以及企业文化建设。 渠道部:负责年度销售计划的制定、分解，市场渠道的规划，落实各片区销售任务的完成，扩展 销售渠道，管理和维护渠道，作好每个办事处的合理建设。 财务部:负责经营监督，投资评估，资金运筹，经营核算，成本控制，会计结算等。 物流部:有关销售方面的综合数据的统计、分析与提供，货品调配的指令发布，新货上市的配发， 对货品的细化、按时间分级处理，合理地有效地控制产品的库存与货品流转。 人力资源部:负责公司人才规划，招聘配置，绩效评估，酬薪设计，管理、培训，员工劳动关 系以及公司行政后勤工作和企业文化建设。 信息部:负责公司网站建设，信息分析，技术维护，数据管理，实现办公自动化。 三、“三希唐”品牌运作财务规划---以,00万运作资金来规划: 一个项目的启动，对现有的运作资金做科学合理的规划也是规避风险的重要环节，所以我将700 万分成三个部分:前期投入、中期跟进、后续资金 备注:以下资金规划是考虑在对解决后续资金来源有问题的情况下设计的，否则我将会做的更 保守～～ 运作资金,00万 前期投入,00万 中期跟近,00万 后续资金,00万 ?、前期投入,00万用作以下: 1、 交通工具购置、办公场所及库房租金费用; 2、 办公设备购置费用; 3、 品牌网站建设费用; 4、 品牌形象CI、VI及形象店设计委托制作费用---合计投入; 5、 产品开发设计费用广告宣传投入费用---主要在媒体《中国服饰报》《服装时报》《时尚杂志》 招商广告和软文; 6、 展会费用---北京的CHIC一年一度服博会; 7、 画册拍摄费用; 8、 每月的办公费用; 9、 每月的工资费用---以半年计合计; 10、 市场开发及形象店装修费用 11、 整合货品费用(除订货会后代理商投入的30%预付金外)公司自备 12、 不可估费用支出 附简表一份 单位:万 资金运用的项目 具 体 内 容 数量 平均单价 合计 备注 交通工具购置 -------- ---------- 办公场所及库房租金 -------- ---------- 公司运作初期先购置电脑$台、彩 办公设备购置费用 色打印机1台、传真机1台、办公 桌椅等 品牌网站建设费用 ---------------------------- 品牌形象策划费用 品牌CI、VI规范手册及形象店设计 以每季(每年两季:春夏季、秋冬 产品开发设计费用 季)$$$个款计算，平均每款的开 发费用$$$元 主要在媒体《中国服饰报》 广告宣传投入费用 《服装时报》《时尚杂志》 招商广告和软文 展会费用 北京的CHIC或深圳一年一度服博会 画册拍摄费用 ----------------------------- 办公消耗品费用 纸张、笔、墨等 工资费用 公司运作初期每月的工资支出$万 元左右 市场开发及形 第一季开设自营店$个，每个费用 象店装修费用 $$万元 $$$款×1.5色×4个码=$$$单件 定货会后加盟商会支 整合货品费用 $$$单件×$$柜=$$$$单件 付30%的定金 不可估费用支出 ----------------------------- --------- --------- ------------------ 总 计 ------------------------------ --------- -------- 160万 ------------------ ?、中期跟近,00万 1、 流动资金 2、 第二季节产品开发等 ?、后续资金,00万 1、 突发事件应急 2、二季大货生产等 四、“三希唐”品牌产品结构与开发规划: 品牌规划(春夏) 50% 别类比例 40% 30% 29% 23% 20% 9% 10% 8% 7% 8% 6% 4% 4% 2% 针织 半裙 长裤 上衣 风衣 衬衣 连衣裙 T恤 背心 针织下装 价格区间 10000 13000 , 500 600 700 800 900 1000 1200 1400 1600 1800 2000 上衣 (699--1680) 半裙 (569--1230) 长裤 (780--1330) 背心 (550--650) 风衣 (1180--1780) 衬衣 (680--1280) 连衣裙 (780--1680) 针织 (550--950) (2580--12800) 品牌规划(秋冬) 50% 类别比例 43% 32% 40% 30% 17% 20% 12% 15% 10% 10% 12% 10% 10% 5% 7% 7% 6% 10% 毛织 长裤 半裙 棉袄 风衣 套装 大衣 价格区间 , 600 800 1000 1200 1400 1600 1800 2000 4000 6000 8000 10000 13000 针织 (680--1280) 半裙 (760--1380) 长裤 (860--1380) 上衣 (980--2580) 风衣 (1180--1980) 棉衣 (1380--2980) 大衣 (2580--12800) 备注: 1、另外各季节还配有相应的配套辅助产品，如--手袋、手表、眼镜、鞋、帽、腰带、围巾等～～以丰富卖场的货品和整体性，提高品牌及企业的整体实力～～ 2、主产品的零售价的是净成本的8倍，所以在整合货品请注意成本的控制～～ 3、在营销政策上走的是高价位低折扣的营销政策～～ 五、“三希唐”品牌市场规划(简述) ?、按全国各省城市的级别规划:分三大类 1、 一类市场---为各省的省会城市、中央自辖市、经济发达的经济特区 2、 二类市场----为各省的地区级城市 3、 三类市场----为各省的县级城市 ?、按城市长住居民人口的保有量来规划:分三大类 1、 一类市场---城市居民人口达到160万以上的 2、 二类市场----城市居民人口达到50至160万的 3、 三类市场----城市居民人口在50万以下的 ?、“三希唐”战略市场及目标市场简要 1、 有战略意义的市场为:大区域市场的中心重镇和中央直辖的自辖市 2、 “三希唐”的市场将以一类市场为主，二类市场为辅 3、 “三希唐”的销售网络结构将以加盟为主，自营为辅的格局，做到自营2:加盟10 六、“三希唐”第一个五年计划 ?、第一年(主攻自营形象店) -------为品牌自营形象店销售网络建设与完善终端零售管理队伍建设的基础年 1、 建立品牌自己的直营体系，必须在全国有战略意义有辐射能力的城市，与品牌定位相符的主商 圈一流卖场合作，以提升品牌在全国各区域的影响，完成9个左右的品牌直营、联营或者合作形象店，做 出业绩、树立口碑，并通过各种手段加强品牌所在直营地区的影响，为第二年的发展特许加盟商做好充足 的准备，并在第一年的9个店完成销售回款500万以上。 第一年以自营、联营、合作的方式建立品牌形象店，战略目标市场规划及年度业绩计划分解简表(略): 大区域名称 有战略意义的省份、城市名称 店数 单店月业绩 年业绩 累计零售额 回款金 额35% 战 北京地区 北京、北京市 北京、上海中国最具影响力的市场要做就必须一步到 略 上海地区 上海、上海市 位做好，不然就先不要去做，以免造成负面影响 市 华南大区 广东省广州 1个 16万 12个月 192万 67.2万 场 华中大区 湖北省武汉;河南省郑州 2个 15万 12个月 360万 126万 规 华东大区 江苏省南京 1个 16万 12个月 192万 67.2万 划 西南大区 四川省成都 1个 18万 12个月 216万 75.6万 分 东北大区 辽宁省沈阳 1个 15万 12个月 180万 63万 布 华北大区 山东济南 1个 18万 12个月 216万 75.6万 表 西北大区 山西太原;陕西西安 2个 15万 12个月 360万 126万 合 计 9 ---------- --------- 1716万 600.6万 2、 完善终端零售管理队伍的建设，为第二年的发展特许加盟商做好基础和充分的准备。 3、 实现收支平衡 ?、第二年(主攻特许加盟商) ----------为特许加盟商发展年(简述) 1、有了第一年的基础，第二年侧重发展特许加盟商20个，每个实现年回款60万，20个完成回 款1200万，与自营累计第二年实现总回款1800万元人民币以上。 2、发展的特许加盟商市场主要以省会一类城市为主、沿海经济发达的城市为辅，有:杭州1个、 合肥1个、兰州1个、长沙1个、重庆1个、昆明1个、贵阳1个、长春1个、南宁1个、福州1个、厦 门1个、宁波1个、温州1个、大连1个、青岛1个、石家庄1个、银川1个、呼和浩特1个、天津1、 南昌1等。 3、实现净利润200万以上。 ?、第三年(主攻企业和品牌的文化建设) ----------为品牌文化建设、销售网络渠道快速扩展多头并举发展年(简述) 1、加强企业和品牌的文化建设，完善品牌的综合内涵。 2、再发展特许加盟商50个，自营和特许加盟商的销售网点数量达到80家以上，新增的50个加盟商的业绩实现每个平均年回款50万，在第三年实现销售回款5500万元人民币以上。 备注:第三年的目标市场简要---北京、上海在品牌运作了两年相对成熟后的第三年可以考虑在这 两个市场各实现5个加盟店计10个，同时在居民人口达到200万城市以上的一类市场实现每个城市开出2—3个计40个，达到第三年完成新增特许加盟商50个的目标，累计三年发展销售网点80个。 3、实现净利润500万以上。 ?、第四年(主攻企业内涵的全面升级) ----------为全面信息化管理、销售渠道巩固、内部资源优化、品牌综合内涵提升年(简述) 1、主要做市场销售网络的深度开发，在第四年品牌在全国保有店数达到100家以上，同时努力提 升原有销售网点的业绩有20%以上的增长，实现第四年销售回款超过1亿元人民币。 2、全面打造公司信息化管理、引入ERP管理系统、销售渠道巩固、内部资源优化、综合提升品 牌内外涵。 3、实现净利润900万以上。 ?、第五年(主攻企业多品牌、国际化升级) ---------为“多品牌、国际化”品牌资源优化、共享年(简述) 1、 经过四年来的积累，视实际情况可以引进多品牌，达到品牌间资源充分利用，充分共享。 2、 品牌公司集团化，或进行股份制改造，使公司的管理走向纵深～～ 3、实现净利润1500万以上。 七. “三希唐”品牌上市倒计时表 此倒计时表要视公司现有资源及整个团队的综合能力和相互配合的情况来定。 邓勤华2006-3-3晚 备注:公司运作流程中各个部分和环节的年度总计划的制定以及分解和量化将不在也没有在这做具 体的量化 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations.