飘柔的英语广告词

飘柔的英语广告词 Rejoice Introduction: In October 1989, as a brand of procter &gambles, float soft into China. For 16 years, float soft has been the leading brand of Chinese shampoo market, become a part of the Chinese womans life. The most beautiful, silky hair rejoice in the article is different from western consumers, in the mind of the Chinese women, beautiful hair standard always will be a little deleterious, smooth and easy to comb. Trends come and go, but this has never changed. Thats also rejoice for 16 years, has been committed to bring Chinese women. Challenge the soft limit, constantly bring people up very smooth experience, that is to rejoice. Calm in the face of pressure, be confident and polished look, will be the best to show yourself in front of the world, this is the women to rejoice..( 1989年10月，作为宝洁旗下的品牌，飘柔进入中 国。十六年来，飘柔一直是中国洗发水市场的领导品牌，成 为中国女性生活的一部分。“柔顺的秀发最美丽” 飘柔之定 位篇与西方消费者不同，在中国女性的心目中，美丽秀发的 1 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 永远都是柔柔亮亮，顺滑易梳。潮流来来去去，惟独这 点从未改变。这也正是飘柔十六年来一直致力带给中国女性 的。 挑战柔顺极限，不断带给人们升极的柔顺体验，这就 是飘柔。 从容面对压力，保持自信优雅的形象，将最美好 的自我展示在世界面前，这就是飘柔女性。) Strategic focus and plan: 1、mission:We are aim at satisfying the consumers’need of functionaldiversity of the shampoo and taking care of the public life. 2、goals:?nonfinancial goals: ?retain its present image as high quality but cheap products In the shampoo categories in which it competes. ?add a new product every 2 or three years. ?further promote its popularity and penetrance.(渗透 率) ?financial goals: retain 15% share of the shampoo market in the future. 3、core competency and sustainable competitive advantage: Low price along with high quality,wide popularity and awareness. Situation analysis: 1、SWOT analysis: Strength ?The price and quality of the product is consistent. 2 产品价格与质量比较吻合，基本做到优质优价。 ?It has entered the Chinese market for a long time and has a larger market awareness and penetration. 进入中国市场的时间较长，具有较大的市场认识度与渗透 率。 ?It has a variety of products , strong brand research and development capabilities and dandruff, smooth, treatment and other species, so the customers have many choices. 产品种类多，品牌研发能力强，有去屑、柔顺、焗油等种 类，顾客选择多样性。 ?Rejoice’s advertising campaign is powerful, and its advertising slogan: rejoice that self-confidence; This launch, static, beauty on each side; Launch, cardiac, float soft are deeply rooted in the hearts of the people, such as advertising form diversification, bold novel, targeted, is deeply rooted in the hearts of the people. 飘柔的广告攻势是强大的，其广告词:飘柔就是这样自信; 秀发动、静，每一面都美;发动，心动，飘柔等均深入人心， 广告形式多样化，大胆新颖，具有针对性，深入人心。 ?It has occupied a larger market share. 占据着较大的市场份额。 ?It has brand advantage. 具有品牌优势。 3 ?The target group is clear and it has high brand loyalty. 目标群体明确，品牌忠诚度高。 Weakness ?It puts little attention to dandruff, itching. 在去屑，止痒等功能方面有所缺失。 ?In view of the object have limitations. Rejoice always emphasis the female consumers of hair, and to a certain extent, ignores the male consumers. 针对对象有局限性。飘柔一直主打的是女性消费者的秀发 柔顺，而在一定程度上忽略了男性消费者。 ?It’s propaganda media is too single. Rejoice is very successful in TV advertising , but ignores the other media publicity. 宣传媒体过于单一。飘柔在电视广告方面很成功，但忽略 了其他媒介的宣传。 ?Low price lower the level. 低价格拉低档次。 ?Rejoice shampoo viscosity will be easy to stay, so the hair is difficult to wash. 飘柔洗发露的粘稠度会易残留，不容易洗净头发。 Opportunities ?Growing trend of popular fashion beauty, rejoice as a kind of hair products, under this trend, there are a lot of 4 room to grow. 大众追求时尚美的趋势日渐增长，飘柔作为一种美发产 品，在这种潮流下，有很大的发展空间。 ?Procter & gamble company support the development of the rejoice, use a variety of marketing tools and advertise aggressively. 宝洁公司的支持，对其采用多种营销手段，努力进行广告 宣传。 Threats ?SLEK of C-Bons group occupy a certain market through effective marketing means. 丝宝集团的舒蕾通过有效的营销手段，占据了一定市场。 ?Chinese local brand achieve development, such as bullies, zhuifeng. 中国本土品牌的发展，如霸王，追风。 ?Procter & gambles rival, unilevers extrusion. 宝洁公司的强劲对手，联合利华的挤压。 ?In recent years,Haodi and Lafang,which are active in the the shampoo market form siege. 近几年，在洗发水市场异常活跃的好迪，拉芳对其形成围 攻之势。 2、industry analysis: ?China is the country of the worlds highest production and sales of shampoo. 5 ?Currently, China has more than 2,000 manufacturers of shampoo, the shampoo brand in the domestic market is nearly 4000, the total consumer market is about 200 million people. ?In the long run, shampoo market prospects are still considerable. The localization of international brands and growing mutual international contest between national brands, the competition will be a long process, which is a long-term trend. ?Greatly eiched products, product segmentation become more obvious. ?The main trend of shampoo is of high quality, become functional and pay attention to natural ingredients .Special Envoy of the functions and auxiliary functions will continue to refine. ?The appearance of shampoo its styling will continue to change. 3、competitors analysis: ?Head & Shoulders advocates dandruff , Sassoon insist on fashion, Lux emphasizes star effect, and Pantene’s vitamin B5. ?Rejoice represents youth, wisdom, and the modern woman full of self-confidence to face the challenges ; Head 6 & Shoulders is reasonably representative of the people, ideas reality, more willing to work with people close to the modern woman; Sassoon represents active and is full of fashion to attract urban women force; Pantene represents confident, elegant professional women. 4、Company analysis (1)Procter&Gamble (P&G) is a Fortune 500 American multinational corporation , a wide range of consumer goods. (2)Procter &Gamble has nearly 300 brands in over 160 countries. (3)They are committed to helping consumers with health, hygiene, and convenience. The company is broken into three different segments: Health and Beauty, Household care, and Gillette. (4)Three billion times a day 1、宝洁公司(P,G)是全球500强的美国跨国公司和 生产范围广泛的消费品。 2、今天，宝洁公司拥有近300个品牌在全球160多个国 家。 3、宝洁公司致力于帮助消费者提供健康，卫生和方便。 该公司分为三个不同的部分:健康与美容，家居 护理 卵巢癌的护理查房优质护理服务内容doc优质护理服务内容肺癌的护理常规消毒供应室优质护理 和吉列。 7 5、Customer analysis消费者分析 (1)From online surveys, P&G found that 80 percent of the potential buyers were woman between the ages of 35-54. (2)78.2% of consumers said they prefer to buy in the supermarket or hypermarket shampoo. (3)Western developed countries, per capita shampoo frequency of 6.4 times per week, Japan 5 times a week, seven times a week in Hong Kong, mainland China and even in the relatively high frequency of shampoo in urban areas, the average is only 2.5 times per week. (4)Consumers in this age group 20-50 years old accounted for 89.1 percent of the purchase amount, they believe this is really only used the product before felt their efficacy. While consumers in other age groups accounted for only 11.9% of the purchase proportion is relatively emotional, and vulnerable to external factors such as the impact of advertising. 1、从网上调查，宝洁公司发现，80,的潜在消费者的是 35-54岁之间的女性。 2、78.2 % 的消费者 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 示自己喜欢 在超市或大卖场购买洗发水。 3、西方发达国家人均洗发频率为每周6.4次，日本每周5 8 次，香港每周7次，而中国大陆即使在洗发频率相对较高的 城镇地区，平均每人每周只有2.5次。 篇二:商务英语飘柔广告(4) Headline:Rejoice, is so sure! Body copy :Do you want to be in the fairy tale Cinderella? I help you to do it! True charm by inside and hair, Scurf go without casting, beautiful hair be more outstanding. Elegant stay joss-stick, filar silk and moving. Our brilliance comes from your elegant demeanour, show launched, static, each side is beautiful. Wash protect furniture will be pushed off as a new function in Rejoice series. They will make your hair elegant soft. And you will become more confident. Believing Rejoice, believing youself. A new slogan:vitality from nutrition, energy from young, energy comes from passion. Wash protect furniture, let a hair elegant soft. 标题:飘柔，就是这么自信! 主体部分:你想要成为童话中的灰姑娘吗,我帮你来实 现!真魅力由内而发，头屑去无踪,秀发更出众. 飘逸留香，丝 丝动人。我的光彩来自你的风采，秀发动、静，每一面都美。 洗护二合一将会是飘柔推出的产品中新的功能。它会让你的 头发飘逸柔顺。你也会变得更加自信。相信飘柔，相信自己 9 吧。 新的口号 :活力来自营养,活力来自年轻,活力来自激情. 篇三:27条经典英文广告语 1( good to the last drop( 滴滴香浓，意犹未尽。(麦斯威尔咖啡) 2( obey your thirst( 服从你的渴望。(雪碧) 3( the new digital era( 数码新时代。(索尼影碟机) 4( we lead( others copy( 我们领先，他人仿效。(理光复印机) 5( impossible made possible( 使不可能变为可能。(佳能打印机) 6( take time to indulge( 尽情享受吧～(雀巢冰激凌) 7( the relentless pursuit of perfection( 不懈追求完美。 (凌志轿车) 8( poetry in motion， dancing close to me( 动态的诗，向我舞近。(丰田汽车) 光临风韵之境——万宝路世界。(万宝路香烟) 10(to me， the past is black and white， but the future is always color(我而言，过去平淡无奇;而未来，却是绚烂缤 10 纷。(轩尼诗酒) 11. just do it. 只管去做。(耐克运动鞋) 12. ask for more. 渴望无限。(百事流行鞋) 13. the taste is great. 味道好极了。(雀巢咖啡) 14. feel the new space. 感受新境界。(三星电子) 15. intelligence everywhere. 智慧演绎，无处不在。(摩托罗拉手机) 16. the choice of a new generation. 新一代的选择。(百事可乐) 我们集大成，您超越自我。(三菱电工) 18. take toshiba, take the world. 拥有东芝，拥有世界。(东芝电子) 19. let’s make things better. 让我们做得更好。(飞利浦电子) 20. no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 (ibm公 司)(来自:www.zaidian.cOm 在 点 网:飘柔的英语广告词) 谁能知道这句广告语怎么翻:our business, so people can 11 impossible is nothing 使完美成为可能(adidas) 从“滴滴香浓，意犹未尽:到经典 ... 如果你常看电视，那你一定熟悉这句广告词“滴滴香浓，意犹未尽:。 想起来这是什么产品的广告词了吗,对了，麦氏咖啡，maxwell。 对 多么美丽的中文语句，那与之对应的英文是什么呢, good to the last drop。简直是巧夺天工的一对，不是吗, 还有很多精妙绝伦的广告词，今天我就给你说一些听听。 time is what you make of it. (swatch) 天长地久。(斯沃奇手表) make yourself heard. (ericsson) 理解就是沟通。(爱立信) start ahead. (rejoice) 成功之路，从头开始。(飘柔) a diamond lasts forever. (de bierres) 钻石恒久远，一颗永流传。(第比尔斯) things go better with coca-cola. (coca-cola). 饮可口可乐，万事如意。(可口可乐) connecting people.(nokia) 科技以人为本。(诺基亚) 12 lets make things better.(philips) 让我们做得更好。(飞利浦) mosquito bye bye bye.(radar) 蚊子杀杀杀。(雷达牌驱虫剂) a kodak moment. (kodak) 就在柯达一刻。(柯达相纸,胶卷)。 经典广告词 欣赏 经典的广告词及其 翻译 阿房宫赋翻译下载德汉翻译pdf阿房宫赋翻译下载阿房宫赋翻译下载翻译理论.doc nissan 汽车—— life is a journey. enjoy the ride. 译:生活就是一次旅行，祝您旅途愉快。 gatorade 饮料—— life is a sport，drink it up. 译:生活就是一场运动，喝下它。 tequila 酒—— life is harsh，your tequila shouldn’t be. 译:生活是苦涩的，而您的tequila 酒却不是。 防止艾滋病公益广告—— there’s life after sex. 译:在性之外还有生活。 wolderness 系统—— life is discovery. and we have directions to get you there. 13 译:生活就是发现，让我们去发现吧。 “锐步”运动鞋—— five feet nine inches in his socks. ten feet tall in his shoes. 译:光脚身高五英尺九英寸。穿上“锐步”身高10英尺。 the world has a big backyard. our planet is filled with hidden places.dramatic examples of earth’s evolution. witness seven the greatest places. 译:世界有个大后院。我们的星球到处都有不为人知的地 方。它们是地 球演化的生动例证。目睹世界上七种完全不同的自然景 观。来吧，在最 壮观的地方畅游吧。 金科专业办公服务—— trying to do it all yourself doesn’t always make you look like a hero. 译:所有重担一肩挑并不会总使你像英雄一般。 梅塞德兹—奔驰汽车—— feel like a million for $970,000 less. 14 it cost less than breakfast at the white house. 译:少付了97万美元，却得道百万美元的享受。它比白 宫的一顿早餐还便宜。 british airways —— with our new e-ticket,all you have to bring isyourself. 译:选用我们的e号机票，阁下不需携带任何东西，只要 带着自己。 约翰逊的钓具—— with our line，you detect the fish before the fish detects you. 译:用我们的钓线，你可以在鱼儿发现你之前先找到它。 ericsson移动电话—— make yourself heard. 译:倾听自我。 wolderness 系统—— life is discovery. and we have directions to get you there. 译:生活就是发现，让我们去发现吧。 we have directions to get you there. 是指我们有如何到达 那里的路线图(或者指南)。 british airways —— with our new e-ticket,all you have to bring isyourself. 译:选用我们的e号机票，阁下不需携带任何东西，只要 带着自己。 e-ticket是电子机票。是说不用带机票，只需出示身份证。 15 ericsson移动电话—— make yourself heard. 译:倾听自我。 make yourself heard是说让别人听见你。=make yourself heard by others 1.good to the last drop( 滴滴香浓，意犹未尽。(麦斯威尔咖啡) 2( obey your thirst( 服从你的渴望。(雪碧) 3( the new digital era( 数码新时代。(索尼影碟机) 4( we lead( others copy( 我们领先，他人仿效。(理光复印机) 5( impossible made possible( 使不可能变为可能。(佳能打印机) 6( take time to indulge( 尽情享受吧～(雀巢冰激凌) 7( the relentless pursuit of perfection( 不懈追求完美。 (凌志轿车) 8( poetry in motion， dancing close to me( 动态的诗，向我舞近。(丰田汽车) 光临风韵之境——万宝路世界。(万宝路香烟) 16 10(to me， the past is black and white， but the future is always color( 对我而言，过去平淡无奇;而未来，却是绚 烂缤纷。(轩尼诗酒) 11. just do it. 只管去做。(耐克运动鞋) 12. ask for more. 渴望无限。(百事流行鞋) 13. the taste is great. 味道好极了。(雀巢咖啡) 14. feel the new space. 感受新境界。(三星电子) 15. intelligence everywhere. 智慧演绎，无处不在。(摩托罗拉手机) 16. the choice of a new generation. 新一代的选择。(百事可乐) 我们集大成，您超越自我。(三菱电工) 18. take toshiba, take the world. 拥有东芝，拥有世界。(东芝电子) 19. let’s make things better. 让我们做得更好。(飞利浦电子) 20. no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 (ibm公 17 司 )篇二:经典英文广告词 21.time is what you make of it.(swatch) 天长地久(斯沃奇手表) 22.make yoursef heard.(ericsson) 理解就是沟通 (爱立信) 23.engineered to move the human sirit.(mercedes-benz) 人类精神的动力(梅塞德斯-奔驰) 24.start ahead.(rejoice) 成功之路从头开始(飘柔洗发水) 25.a diamond asts forever.(de bierres) 钻石恒久远一颗永流传(第比尔斯钻石) 26.fresh-u with seven-u.(seven-u) 提神醒脑喝七喜(七喜饮料) 27.inte inside.(inte entium) 给电脑一颗奔腾的“芯”(英特尔 奔腾) 28.connecting eoe.(nokia) 科技以人为本(诺基亚) 29.for the road ahead.(honda) 康庄大道(本田) 30.et us make things better.(hiis) 让我们做的更好(飞利浦) 34.focus on ife.(oymus) 瞄准生活(奥林巴斯相机) 35.behind that heathy smie,there ’s a crest kid.(crest 18 toothaste) 健康笑容来自佳洁士(佳洁士牙膏) 36. a kodak moment. 就在柯达一刻。(柯达胶卷) 37. share moments. share life. (柯达胶卷) 38.good teeth, good health.牙齿好，身体就好。(高露洁牙膏) 39. tides in, dirts out. 汰渍到，污垢逃。(汰渍洗衣粉) 40.apple thinks different. 苹果电脑，不同凡“想”。(苹果电脑) 41. not all cars are created equal. 并非所有的汽车都有相同的品质。(三菱汽车) 42. anything is possible. 没有不可能的事。(东芝电子) 43.our wheels are always turning. 我们的车轮常转不停。(五十铃汽车) 44. the world smiles with readers digest. 《读者文摘》给全世界带来欢笑 45. nobody is perfect. 没有一个人的身材是十全十美的。(苗条健身器材) 46.the globe brings you the world in a single copy. 一册在手,纵览全球。(《环球》杂志) 47. live well, snack well. 美好生活离不开香脆的饼干。(斯耐克威尔士饼干) 50. mosquifo bye bye bye.(radar) 蚊子杀、杀、杀。(雷达牌驱虫剂) 19 51. .ideas for life. 为生活着想。(松下电子) 幽默广告词 1. money is not everything. there‘s mastercard & visa. 钞票不是万能的，有时还需要信用卡. 2. one shoud ove animas. they are so tasty. 每个人都应该热爱动物，因为它们很好吃. 3. ove the neighbor. but don‘t get caught. 要用心去爱你的邻居，不过不要让她的老公知道. 4. behind every successfu man， there is a woman. and behind everyunsuccessfu man，there are two. 每个成功男人的背后都有一个女人，每个不成功男人的背 后都有两个女人。 5. every man shoud marry. after a，hainess is not the ony thing inife. 再快乐的单身汉迟早也会结婚，幸福不是永久的嘛. 聪明人都是未婚的，结婚的人很难再聪明起来. 7. success is a reative term. it brings so many reatives. 成功是一个相关名词，他会给你带来很多不相关的亲戚 (联系). 8. never ut off the work ti tomorrow what you can ut off today. 20 不要等明天交不上差再找借口， 今天就要找好. 9. ove is hotogenic. it needs darkness to deveo. 爱情就象照片，需要大量的暗房时间来培养. 10. chidren in backseats cause accidents. accidents in backseats causechidren. 后排座位上的小孩会生出意外， 后排座位上的意外会生 出小孩. 11. “your future deends on your dreams.”so go to see. “现在的梦想决定着你的将来”，所以还是再睡一会吧. 12. there shoud be a better way to start a day than waking up every morning.应该有更好的方式开始新一天，而不是千 篇一律的在每个上午都醒来. 13. “hard work never kis anybody. but why take the risk, ” 努力工作不会导致死亡～不过我不会用自己去证明. 21