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TheCiscoBrandIdentityGuide2006InterimEditionOctober2,2006TheCiscoBrandIdentityGuide:TableofContents3Introduction10CoreElements32OptionalElements4BrandIdentityGuides11TheCiscoLogo: Introduction33CiscoStockPhotography5TheMarketingLibrary12TheCiscoLogo: NameUsage34CIscoCampusPhotographyTheCiscoLogo: LogoElements35Cisco60x60PixelPhotography6TheCiscoBrandTheCiscoLogo: MinimumClearSpace36CiscoProductPhotography7BrandOverviewTheCiscoLogo: UseofTMSymbol37CiscoSplashScreenPhotography,8BrandIdentitySystemTheCiscoLogo: AlignmentSplashScreenElements9BrandIdentitySystemTheCiscoLogo: Staging38CiscoExecutivePhotographyRetiredElementsTheCiscoLogo: Vector.epsLogos39PurchasingPhotographyTheCiscoLogo: BitmapRGBLogos40GraphicDevices:NetworkDiagramIconsTheCiscoLogo: RGB.emfPresentation41GraphicDevices:WayfindingArrowLogos,VectorRGBLogos42GraphicDevices:DigitalArrowTheCiscoLogo: IncorrectLogoUsagePrimaryColorPalette43AppendixA: InformationClassificationPrimaryColorPaletteUsage44AppendixB:Contacts24AccentColorPalette25AccentColorPaletteUsage26Typefaces: CiscoSansSerifFont,CiscoSymbolFont27Typefaces: CiscoSerifFont,OtherTypefacesandMediaUsage28TypeTreatmentsProperUsage29TypeTreatmentsImproperUsage30VoiceandTone31ClearSpaceCiscoPageIntroduction:TableofContents4BrandIdentityGuides5TheMarketingLibraryIntroductionOurcommunicationsareoneofthemosttangibleexpressionsoftheCisco®brand.Whencustomers,employees,partners,vendors,andshareholdersseeaCiscoadvertisement,Website,whitepaper,ortradeshowbanner,theremustbenoconfusionaboutwhomitisfromorwhatitsignifies.Ourbrandidentityhasstrongequityandrecognition.CiscoPageIntroduction:BrandIdentityGuidesTheCiscoBrandStrategyteamprovidesseveralguidesinadditiontothisCiscoBrandIdentityGuide.AllofourguidesincludedetailedinstructionsonhowtoimplementCiscoguidelines,andprotherbrandingresourcesaswell.EachguideisapartoftheentireCiscoBrandIdentitySystem,andwhenimplementedcon-sistently,provideasingle,integratedvisionoftheCiscobrandexperience.ComprehensiveGuides:CiscoBrandIdentityGuideCiscoProductDesignGuideRegistrationCiscoMarketingandCommunicationsStyleGuideCiscoEventMarketingGuideWorldofSoluCiscoNamingandTrademarkGuideLinksysGuideTheLinksysBrandGuideMealsLogoandPartnerGuidesCiscoCo-BrandingGuidelinesCiscoPoweredNetworkLogoUsageGuidelinesCiscoNetworkingLogoUsageGuidelinesBreakoutSesCiscoCompatibleLogoUsageGuidelinesCiscoCapital®LogoUsageGuidelinesCiscoSystemsLearningPartnerandCiscoLearningSolutionsPartnerUsageGuidelinesCiscoTechnologyDeveloperProgramPartnerLogoUsageGuidelinesWeb-BasedGuidesCisco.comUserExperienceGuidelinesCiscoIntranetWebDevelopmentCenterCisco.comApplicationMigrationProgramCisco.comProductUserExperienceStandardsCiscoPageIntroduction:TheMarketingLibraryTheCiscoMarketingLibraryistheonlineresourceforCisco'sBrandIdentitySystemassets.ThislibrarycontainseverythingnecessarytocreateCiscocommunications,CiscoDigitalMedianagerincludingfonts,photographs,guides,andicons.TheBrandStrategyteamencourageseveryonetousethisonlinetool.Thissitecontinuestoevolve,withnewassetsavailablealmostdaily.Thehelpfulshoppingcartfeatureallowsuserstoselectfromavarietyofassettypesanddownloadthematavarietyoffiletypes,sizes,andresolutions.CiscoMarketingLibrary:CiscoPageTheCiscoBrand:TableofContents7BrandOverview8BrandIdentitySystem9BrandIdentitySystemRetiredElementsTheCiscoBrandAsonetheworld’smostvaluablebrands,Ciscohasstrongrecognitioninthemindsofourcustomers.Howwecommunicateourbrandacrossallmediaisacrucialpartofthecustomerexperience.Byfollowingourbrandidentityguidelines,wewillcontinuouslyreinforcetheCiscobrandinthemarketplace.ThissectionoftheCiscoBrandIdentityGuideoutlinestheCiscoBrandandtheCiscoBrandIdentitysystem.CiscoPageTheCiscoBrand:BrandOverviewBrandBasicsTheCiscoVoiceandToneBrandisthetotalexperienceonehaswheneverVoiceandTonearewaysofexpressingourheorsheinteractswiththecompany.Itisabrandality.VoiceandTonecanbeBrandBehaviorsBpromisebetweenacompanyanditscustomerappliedtoanymediuminwhichyoucommu-LE—apromisethatmustbekeptateverypointofnicate—fromthewayyouwritetothewayyouCiscoisDinteraction.designabrochure.VoiceisthelanguageweEtheleaderinPuseinourcommunications.Toneisthechar-world-changingEVNSuccessfulcompaniesconsciouslymanageacterofthatlanguage:technologythatODTNimprovesourtheirbrandsovertime.TheypayconstantARNBAEeverydayIattentiontotheirbrandsandtreatthemlike•ConfidentLLPexperience.ELXYstrategicassets.Managingabrandcarefully•GenuineEDEPandconsistentlycancontributedirectlytothe•SuccinctTAASCSIbottomline.•OpenITOSINHA•CompellingPTEOSBrandalityStrongbrandsmovecustomersfromsimple•Intelligent,awarenessofacompanytopreferenceand•Inspirationalfinallytoloyaltyorbonding.Inthemindsofthesecustomers,nobodyelsecandowhatBrandPosition+BrandPromisethiscompanycando.BrandPositionisthedistinctivecompetitiveBrandPosition+BrandPromisespaceweoccupy:BrandalityiscomprisedofthehumanalitytraitsthatachievedifferentiationCiscoistheleaderinworld-changingforthebrand.technology…WhentheworldthinksofCisco,wewantBrandPromiseisthecommitmentacompanythemtothinkofusasavisionary,anexpert,makesaboutthecumulativeexperiencecus-andanally.tomerswillhavewiththebrand:…thatimprovesoureverydayexperiences.BrandBehaviorsBrandBehaviorsareatrributesreflectedthroughourbrandconveyors—marketingcommunications,products,andourpeople.•Innovative•Ethical•Approachable•Dependable•Passionate•SophisticatedCiscoPageTheCiscoBrand:BrandIdentitySystemCoreElementsBrandIdentitySystemTheCiscoBrandIdentitySystemiscomposedofCoreElementsandOptionalElements,whicharethenarrangedintemplatesand/orintegratedmarketingmaterials.LogoPrimaryColorPaletteAccentColorPaletteCoreElementsCoreElements(Logo,Colors,Typefaces,Voice,Tone,andClearSpace)arethebuildingblocksConfidentCompellingGenuineIntelligentoftheCiscoBrandIdentitySystem.EverySuccinctInspirationaldeliverable,includingCiscobusinesscards,OpenABCabcABCabcsoftwareinterfaces,andtelevisioncommer-TypefacesVoiceandToneClearSpacecialsusethem.Usethemallthetime,ineverydeliverable,acrossallmedia.CreativeuseofCoreElementsallowsfordifferentiationandOptionalElementsflexibilityinyourcommunicationmaterials.OptionalElementsPhotographyandgraphicdevicesgiveyoutheabilitytocustomizeyourcommunicationsforspecificaudiencesandtoconveyparticularmessages.TheseOptionalElementsarejustthat—optional.UsethemasneededtoaddPhotographyGraphicDevicesdifferentiationtoyourmaterial.TemplatesIntegratedMarketingTemplatesTemplatesareyourstartingpointforcreatingalldeliverables.Usethemas-isorasalaunch-MobilitySolutionsingpointforsomethingnew.AlltemplatesCscoNetworkedEnertanmentcomewiththeirownsetofdocumentation.ChangingtheWayWeWork,Live,Play,andLearn.MIntegratedMarketingIntegratedmarketing,whichincludesseminars,tradeshows,events,andadvertising,isinmanywaysthemostvisibleexpressionoftheCiscobrand.CiscoSemnarCiscoPageTheCiscoBrand:BrandIdentitySystemRetiredElementsRetiredCoreElementsAsofOctober2006severalelementshavebeenretiredfromtheCiscoBrandIdentitySystem.TheretiredCoreElementsallhaveABCabcABCabcupdatesorreplacementswhileonlyafewABCabcABCabcoftheretiredOptionalElementsarebeingreplaced.BoxBridgeLogo,allversionsandcolorsPANTONE3035,CoolGray9C,andtheirAllweightsoftheSabonTypefaceRGBequivalentsacrossallmediaAlldeliverablescreatedbeginningOctober2006shouldnotuseretiredCoreorOptionalElements.Existingdeliverablesshouldbeaccelerate,optimize,andsecureapplicationsforusersupdatedwithcurrentelementsastimeandatanylocationbudglows.LowercaseandstaggeredtypesettingCiscoBoxBridgeLogoReplacedwithanewcompanylogo.RetiredOptionalElementsSeepage11.PANTONE3035andCoolGray9CReplacedwithPANTONE7477and425,andtheirRGBequivalents,respectively.Seepage22.BevelsTickMarksGraphicElementsSabonTypefaceReplacedwiththeCiscoSerifFont.Seepage27.Bevels,TickMarks,GraphicElementsRetired,noreplacements.ThemeThemewithLogoPillarwithThemeTheme,ThemewithLogo,PillarwithThemeReplacedwith"WelcometotheHumanNetwork".Note:corpidnewreqisco.comhasbeenchangedtobrandidentity@cisco.com.CiscoPageCoreElements:TableofContents11TheCiscoLogo: Introduction12TheCiscoLogo: NameUsage13TheCiscoLogo: LogoElements14TheCiscoLogo: MinimumClearSpace15TheCiscoLogo: UseofTMSymbol16TheCiscoLogo: Alignment17TheCiscoLogo: Staging18TheCiscoLogo: Vector.epsLogos19TheCiscoLogo: BitmapRGBLogos20TheCiscoLogo: RGB.emfPresentationLogos,VectorRGBLogos21TheCiscoLogo: IncorrectLogoUsage22PrimaryColorPalette23PrimaryColorPaletteUsage24AccentColorPalette25AccentColorPaletteUsage26Typefaces: CiscoSansSerifFont,CiscoSymbolFont27Typefaces: CiscoSerifFont,OtherTypefacesandMediaUsage28TypeTreatmentsProperUsage29TypeTreatmentsImproperUsage30VoiceandTone31ClearSpaceCoreElementsLogo,Colors,Typefaces,Voice,Tone,andClearSpace.ThesearethebuildingblocksoftheCiscoBrandIdentitySystem.Usethemallthetime,ineverydeliverable,acrossallmedia.CreativeuseofCoreElementsallowsfordifferentiationandflexibilityincommunication.Unlessotherwisenoted,allCoreElementsareavailableatCiscoPage10CoreElements:TheCiscoLogo:IntroductionToaddressthecompany’sbroaderpositioningThemeaningofCisco,theCisconameandChangingtheGraphicElementandtechnicalimplementationchallenges,theCiscologoarechanging.Historically,Ciscohasevolvedthelogo’ssym-CiscohasdevelopedanewlogoandwillstartboltoaccommodatenewmediasuchasfaxusingitinOctober2006.Thenetworkhasevolvedtobecometheplat-machinesandtheInternet.Newdevices,suchformfortransforminglife’sexperiences.TheasmobilephonesandPDAs,havemadetheOverthepast20years,CiscohasbuiltastrongconceptofCiscoandnetworkingischanginglimitationsofourformerlogomoreapparent.brandintheITnetworkingmarket.DuringthisfromabridgeoverwhichcommunicationsThenewsymboladdressestheseproductiontime,theCiscologohasslowlyevolvedtotravelstoaportalorgatewaythroughwhichwechallengesandhelpstomaketheCiscologoaddresstechnicalimplementationchallengesexperiencelife.Whenpeoplehearorseethemorevisibleonourproducts.suchasreadabilityofthelogotypeandclaritynameCisco,wewantthemtothinkoftheben-ofthebridgetines.efitsofnetworking—intheirwork,intheirlife,RemovingtheWordSystemsintheirworld.Becauseofnetworking,becauseThewordSystemshasbeenremovedfromtheNow,asCiscoaddressesnewmarketsandofCisco,peoplecanwork,live,playandlearnlogoandcorporatebrandnamebecause:audiencesincludingconsumersandbusinessinwaysneverbeforeimagined.decisionmakers,thebrandwillbereaching•AshorternameonthelogogreatlyincreasesmorepeopleinmoreplacesthanithasintheOurnewlogorepresentsthenewhumanrecognitionandlegibilitypast.Consequently,thelogoneedstoadaptsoexperiencemadepossiblebythenetwork-•Systemsissomewhatsuperfluoustodayasthatitcanexpressabroadcompanypositioningtechnologythatconnectsusall.Overmostpeoplecommonlyrefertoourcompanyandappealtoawideraudience.Inaddition,theyears,Cisco’sbusinesshasexpandedassimplyCiscoevenwiththeattemptstooptimizetheformerbeyondthecategoryofcomputernetworking•Consumersandsmall-businesscustomerslogo,ithasalwaysbeendifficulttoreadclearlytoincludevoice,,security,andwirelesstellusthattheSystemspartofournameontheWebandinothermedia.Asdevicessolutions,aswellashomenetworkingandstandsforcomplexitycontinuetogetsmaller,thelimitationsofthenetworkedentertainment.formerlogobecamemoreapparent.Cisconowhasalogothatsignalsamodern,Andtoday,thepromiseofCiscoismorethanflexible,andenergeticcompany.ItpreservesThenewlogowillpreservecompanyandnetworkingintheITorhardwaresense.ManycompanyandbrandheritageandiseasilybrandheritageandwillbeeasilyrecognizabledifferenttypesofpeopleascribetoCiscotherecognizablebycurrentaudiences,butwillbycurrentaudiences,butwillfunctionmuchsamepositiveanddeep-seateduniversalmet-functionmoreeffectivelywithnewaudiencesmoreeffectivelyinallmedia.aphors:connection,transformation,journey.acrossallmedia.Thenewcorporatelogoandbrandnamewillsymbolizethistransformation,globally.WewillusethenameCiscoinourlogoandasourcorporatebrandnameinwrittencommunica-tions.Wewillcontinuetouseourlegalentitynamesworldwide(suchasCiscoSystems,Inc.intheUnitedStates),inlegaldocumentssuchascontracts.CiscoPage11CoreElements:TheCiscoLogo:NameUsageBrandNameBrandNameCiscoisourbrandnameandisfeaturedinourCiscocompanylogo.UsethenameCiscoinwrittencommunications,suchascustomercorrespon-dence,marketingmaterials,andpressreleases,LegalNamebothinfirstandsubsequentreferences.LegalNameCiscoSystems,Inc.CiscoSystems,Inc.isalegalentitynameintheUnitedStates.Ciscoaffiliatesinothercountriesmayhavedifferentlegalentitynames.AlwaysconsultyourCiscoLegalattorneyforguidanceonusingthecorrectCiscoentitynameforyourdocument.CiscoSystems,Inc.willcontinuetobetheCiscoentityusedondisclaimersandcopyrightstatements.CiscoSystemsisnotourbrandnameanditsuseshouldbeavoided.CiscoandCiscoSystems,Inc.shouldbewritteninupperandlowercaseletterformsasdemonstratedonthispageinallwrittencom-municationsincludingheadlineandtextuse.DonotuseCISCOorCISCOSYSTEMS,INC.inalluppercaseletters.Donotuseciscoorciscosystems,inc.inalllowercaseletters.CiscoPage12CoreElements:TheCiscoLogo:LogoElementsOurcompanylogoisthesinglemostvisiblerepresentationofourcompany.Itisusedtoidentifyouremployees,communications,products,andfacilities.Usedeffectively,ourlogowillhelpbuildgreaterawarenessandunderstandingofourcompany.CiscoLogoTheCiscoLogofeaturesCisco,ourbrandname,andhasbeendesignedtomeetspecificGraphicElementfunctionalcriteriaincludinguseondisplayCiscoLogoscreensandproducts,nomattertheirsize.CiscoLogotypeGraphicElementTheGraphicElementpreservesthestrongheritageofourformerlogobymaintainingabridge-typeelement.The"tines"ofthebridgearenowroundedtoimplyagatewayorportalimage.CiscoLogotypeOurlogotypeisaproprietarytypefacedevel-opedexclusivelyforCiscoandismorecontem-poraryinfeel,appealingtoabroaderaudience.ThelogotypeprovidesasoundfoundationfortheGraphicElement.NeverredrawtheCiscoLogo,altertheplace-ment,changethesizerelationship,orrecreatethelogotype.Modificationofourlogodiminish-esitsimpactandweakensourlegalprotection.Onlyauthorizedartworkmaybeused.CiscoPage13CoreElements:TheCiscoLogo:MinimumClearSpaceToeffectivelyidentifyCiscomaterials,ourlogoneedstohavepresence.Understandingtheappropriateuseofclearspaceisessentialtocreatingpresence.MinimumClearSpaceInmanyapplications,ourlogoisafocalpoint,appearingatthetopofourcommunicationsandatthebottomofouradvertisements.Avoidplacingotherelementsincloseproximity.Oneeasywaytoensurethepresenceofourlogoistomaintainaprotectedareaorclearspacewherenootherelementsmaybeplaced.Headlines,text,graphicelements,imagery,andtheedgeofapagearenotpermittedwithintheclearspace.Aninvisiblerectangularborder,equalinwidthto“B,”theheightoftheGraphicElement,shouldbemaintainedaroundtheperimeterofthelogo.AnyexceptionsrequiresapprovalfromCiscoBrandStrategyandIdentity.Inmanysituations,usingadditionalclearspace,beyondtheminimumclearspace,ispreferable.Inallapplicationsitisimportanttoensurethatourlogoisincorrectregistration.ThespacebetweentheGraphicElementandthelogotype,identifiedas“S,”isequaltothespacebetweenthetinesoftheGraphicElement.CiscoPage14CoreElements:TheCiscoLogo:UseofTMSymbol4-inch-widevector.epslogoUsingtheoptimalsizeoftheTMdesignationisThelargesttheTMsymbolmayappearisimportant.WhentheTMistoolargeitcompeteswiththissizevector.epslogo.forattentionwiththelogo.Whenitistoosmallitappearsasaspeckanddoesnotproperlyestablishourlegaldesignation.TheexamplesattheleftdemonstratethemosteffectivewaytouseanappropriatelysizedTM.TheTMshouldbeusedwiththevector.epsCiscologoatthesizesshownatleftunlessanexceptionhasbeenspecificallyapprovedbytheBrandStrategyandIdentityteam.Logosizesbetween3/4inchand4incheswideusethesameproportionTMsymbol.Simplyscalethevector.epsformatlogotowhateversizeisrequired.1-inch-widevector.epslogoLogosusedonscreen(Flash,Websites,Thevector.epslogoisprovidedat1inchs,etc.)orproducts,insignage,merchan-wideandincludestheTMsymbol.RequiresuseofTMsymboldising(includingapparel)donotrequireaTMsymbol.ThelogoartworkprovidedbyCiscoforon-screenusagedoesnotincludetheTMsymbol.3/4-inch-widevector.epslogoThesmallesttheTMsymbolmayappeariswiththissizevector.epslogo.1/2-inch-wideandsmallervector.epslogoLogosizessmallerthan3/4incheswidedonotrequiretheTMsymbol.Simplydeleteitfromthevector.epsartwork.DoesnotrequireuseofTMsymbolCiscoPage15CoreElements:TheCiscoLogo:AlignmentCorrectlyaligningtheCiscologowithotherelementsonapage,screen,product,orsignprovidesaclearconnectionandrelationship.ThefundamentalruleistoaligntheseelementsHorizontalalignmentwiththeCiscoLogotypeasdemonstrated.ThisTypeshouldbealignedwiththetopoftheCiscoLogotype.willhelpensurethepresenceandimpactofthelogo.Theseexamplesapplyprimarilytoourpreferredpositionattheupperleftofanapplication.TherewillbesituationsinwhichitispreferableVerticalalignmentnottodirectlyalignthelogo.NeveralignotherTypeshouldbealignedflushleftwiththeleftedgeelementswiththeleftortopoftheGraphicoftheCiscoLogotype.Element.HorizontalalignmentPhotographsandothergraphicshapesshouldbealignedwiththetopoftheCiscoLogotype.VerticalalignmentPhotographyandothergraphicshapesshouldbealignedflushleftwiththeleftedgeoftheCiscoLogotype.CiscoPage16CoreElements:TheCiscoLogo:StagingTheconsistentstagingorplacementoftheCiscoLogoprovidesapredictableidentifica-tionofourcommunications.OurgoalistoclearlyidentifythatthecommunicationsarefromCisco.PlacementatUpperLeftFormostofourapplications,includingstatio-nery,printedmaterials,andWebsites,ourlogoisplacedintheprominentupperleftposition.PlacementatLowerRightForapplicationssuchasadvertising,ourlogoappearsinthelowerrightcornerofthepage.Thispositionservesasaneffectivewaytosignouradvertising.CiscoPage17CoreElements:TheCiscoLogo:Vector.epsLogosThevector.epsCiscologosareintendedforVector.epslogosareforprintuseonlyprintuseonly.TheyincludetheTMsymbol;forVector.epslogos(sizeininches)Providedin:TMsymbolusageseepage15.Two-colorCiscoOne-colorOne-colorOne-colorOne-colorBlue/CiscoRedCiscoBlueCiscoGrayblackwhiteOurtwo-colorlogoonawhitebackgroundisrecommendedformostapplicationsbecauseofitsvisualenergyandeffectiveness.Whenit1"wideisn’tpossibletousethetwo-colorlogo,usetheone-colorversionsinCiscoBlue,CiscoGray,black,orwhite.Thewhitelogomaybereversedoutofblackorotherappropriatecolorswithsufficientcontrast.Donotusescreensofthecolorsinpositiveorreverseusage.ThedigitalartworkhasbeenoptimizedtopresentthePreferredprintsize:1-inch-wideMinimumprintsize:1/4-inch-widelogocolorsaccurately.ColorspecificationsareprovidedinthePrimaryColorPalettetableonpage22.Thefollowingvector.epslogosareprovidedinPANTONEandCMYKequivalents:•Two-colorCiscoBlueandRed•One-colorCiscoBlueThefollowingvector.epslogosareprovidedinPANTONEequivalents:•One-colorCiscoGray•One-colorblack•One-colorwhiteLogoSizeDeterminingtheoptimalsizeforourlogoisanimportantconsideration.Whenthelogoistoolargeitcompetesforattentionwithotherele-mentssuchasheadlinesorimagery.Whenitistoosmallitappearsweakanddoesnotproperlyidentifyourcommunications.Asdem-onstrated,thewidthoftheGraphicElement,excludingthetrademarksymbol(TM),isusedwhenmeasuringthesizeofthelogo.Thevector.epslogosshouldnotbeusedsmallerthan1/4inchwide.CiscoPage18CoreElements:TheCiscoLogo:BitmapRGBLogosThebitmapRGBCiscologosareintendedforBitmapRGBlogosareforon-screenuseonlyon-screenuseonly(Website,Flash,application,BitmapRGBLogos(sizeinpixels)Providedin:mobiledevice,etc.)andneverinprintmedia.Two-colorCiscoOne-colorOne-colorOne-colorOne-colorOne-colorTheydonotincludetheTMsymbol;forTMBlue/CiscoRedCiscoBlueCiscoGrayblackblack,1-bitwhitesymbolusageseepage15.Theselogoshavebeenprovidedatspecific952x2sizescommontoon-screenuseandshouldnotbealtered,recolored,scaled,modified,etc.inanyway.Theselogosshouldneverbeanimated.ThebitmapRGBlogosareprovidedinmultiple67x40fileformatsandcolors.The.gifand.pngformatlogoscanusuallybeplacedintotheintendeddocumentas-is.The.psdformatlogosareintendedtobeplacedoveracolorbackground44x44inanAdobePhotoshopdocument.Thedocu-mentwillthenneedtobesavedinanappropri-atefileformat.Ifsavingasa.gif,.jpg,or.pngusethehighestpossiblequalitysettings.32x2Additionally,1-bitbitmapversionsareprovidedforsomeofthelogosatleft.The1-bitbitmap222x2versionsarebestsuitedfordisplaysthatdonotallowcolororshadesofgray,suchasthosefoundonsomemobiledevices.16x16UseinWebsites,Flashpresentations,bannerads,etc.Useinsoftwareapplicationinterfacesand/orasapplicationiconsUseinsoftwareap