如何写广告【写作指导】广告是说明文的一种,是为了某一特定的需要,通过一定形式向公众传递信息的手段。广告的结构:标
题
快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题
、正文和落款。标题通常醒目,引起公众的兴趣;正文要简洁明了;落款表明广告的主题人的联系方式。【常用句式】1.Thiskindofcomputerisofgoodquality.2.Allthecommonfamiliescanaffordtobuyone.Itcontrolsmostlybyitself,soitisveryeasytooperate.3.Itisconvenienttocarry,foritissmallandlight.4.Onceyouhaveoneofthiskind,you’llenjoyitverymuch.5.Therearemanykindsoffoodservedintherestaurant,whichareverydelicious.6.Atthesametime,allthefoodslookniceandsmellgood.7.What’smore,thepricesofthemareveryreasonable.8.Theowneraswellasthewaitersisveryfriendlyandkind,andtheywillmakeyoufeelathome.【示例】假设你叫李华,现在为新开业的宏昌餐馆写一则 80词左右的广告。包括下面的内容:1.宏昌餐馆提供均衡饮食,利于减肥瘦身;2.提供既有能量又有纤维的饭菜;3.有快餐和特殊的蔬菜菜肴;4.在这里就餐是一种乐趣;5.保证最好的服务;6.餐厅设在湖边,风景优美;7.欢迎光顾。【写作步骤】StepOne 审题谋篇写作要求是写一个饭馆的广告。写作时应注意下面几点:1.确定文体:这是一则广告。写作时注意广告的写作特点。2.主体时态:文章应以一般现在时和一般将来时为主。3.主体人称:由于是对一个饭馆进行宣传,所以人称应该以第三人称为主。StepTwo 联想词汇1.变苗条 becomeslim2.减肥 loseweight3.平衡膳食balanceddiet4.多种多样的avarietyof5.充满了 befilledwith...StepThree 句式升级1.想变苗条吗?那么来宏昌饭店吧。Ifyouwanttobecomeslim,youcancometoHongchangRestaurant复.(合句)Doyouwanttobecomeslim?ThenyoucancometoHongchangRestaurant.(并列句)2.宏昌饭店是均衡饮食之家,提供很多美味健康的食物。HongchangRestaurantisthehomeofbalancedfoodsanditoffersmanydeliciousandhealthyfoods.(and并列句)HongchangRestaurantisthehomeofbalancedfoods,whichoffersmanydeliciousandhealthyfoods.(定语从句)3.我们饭店给你充满能量和纤维的均衡饮食。Giveyouabalanceddietwhichisfullofenoughenergyaswellasfibreinourrestaurant.(定语从句)Giveyouabalanceddietfullofenoughenergyaswellasfibreinourrestaurant.(形容词短语作后置定语)StepFour 连句成篇OnceTasted,NeverForgottenDoyouwanttobecomeslim?ThenyoucancometoHongchangRestaurant.Don’tyouliketoloseweight?Don’tyouenjoyproperdinners?HongchangRestaurantisthehomeofbalancedfoods,whichoffersmanydeliciousandhealthyfoods.Giveyouabalanceddietfullofenoughenergyaswellasfibreinourrestaurant.Providefastfoodandspecialdishesfromvegetables.Itisfuntoeathere.Youwillenjoytheexcitingatmosphere.You’llenjoythebestservice.Ourrestaurantliesbythelakesidewithgreatviews.Whynotpayusavisit?Youarewelcome!Telephonenumber:533599