Who Rules
America?
A R E S E A R C H R E P O R T
You already know that the news
and entertainment media are
biased. Now you will find out
why they are biased.
Updated November 2004. Copyright ©2004 by National Vanguard Books
2
T
HERE IS NO GREATER POWER in the world today than
that wielded by the manipulators of public opinion in
America. No king or pope of old, no conquering general or
high priest ever disposed of a power even remotely approach-
ing that of the few dozen men who control America’s mass
media of news and entertainment.
Their power is not distant and impersonal; it reaches
into every home in America, and it works its will during
nearly every waking hour. It is the power that shapes and
molds the mind of virtually every citizen, young or old, rich
or poor, simple or sophisticated.
The mass media form for us our image of the world and
then tell us what to think about that image. Essentially ev-
erything we know—or think we know—about events out-
side our own neighborhood or circle of acquaintances comes
to us via our daily newspaper, our weekly news magazine,
our radio, or our television.
It is not just the heavy-handed suppression of certain
news stories from our newspapers or the blatant propagan-
dizing of history-distorting TV “docudramas” that charac-
terizes the opinion-manipulating techniques of the media
masters. They exercise both subtlety and thoroughness in
their management of the news and the entertainment that
they present to us.
For example, the way in which the news is covered:
which items are emphasized and which are played down;
the reporter’s choice of words, tone of voice, and facial ex-
pressions; the wording of headlines; the choice of illustra-
tions—all of these things subliminally and yet profoundly
affect the way in which we interpret what we see or hear.
On top of this, of course, the columnists and editors
remove any remaining doubt from our minds as to just
what we are to think about it all. Employing carefully
developed psychological techniques, they guide our
thought and opinion so that we can be in tune with the
“in” crowd, the “beautiful people,” the “smart money.”
They let us know exactly what our attitudes should be
toward various types of people and behavior by placing
those people or that behavior in the context of a TV drama
or situation comedy and having the other TV characters
react in the Politically Correct way.
Molding American Minds
For example, a racially mixed couple will be respected,
liked, and socially sought after by other characters, as will
a “take charge” Black scholar or businessman, or a sensi-
tive and talented homosexual, or a poor but honest and
hardworking illegal alien from Mexico. On the other hand,
a White racist—that is, any racially conscious White per-
son who looks askance at miscegenation or at the rapidly
darkening racial situation in America—is portrayed, at best,
as a despicable bigot who is reviled by the other characters,
or, at worst, as a dangerous psychopath who is fascinated
by firearms and is a menace to all law-abiding citizens.
The White racist “gun nut,” in fact, has become a familiar
stereotype on TV shows.
The average American, of whose daily life TV-watch-
ing takes such an unhealthy portion, distinguishes between
these fictional situations and reality only with difficulty, if
at all. He responds to the televised actions, statements, and
attitudes of TV actors much as he does to his own peers in
real life. For all too many Americans the real world has
been replaced by the false reality of the TV environment,
and it is to this false reality that his urge to conform re-
sponds. Thus, when a TV scriptwriter expresses approval
of some ideas and actions through the TV characters for
whom he is writing, and disapproval of others, he exerts a
powerful pressure on millions of viewers toward confor-
mity with his own views.
And as it is with TV entertainment, so it is also with the
news, whether televised or printed. The insidious thing about
this form of thought control is that even when we realize
that entertainment or news is biased, the media masters still
are able to manipulate most of us. This is because they not
only slant what they present, but also they establish tacit
boundaries and ground rules for the permissible spectrum
of opinion.
As an example, consider the media treatment of Middle
East news. Some editors or commentators are slavishly pro-
Israel in their every utterance, while others seem nearly neu-
tral. No one, however, dares suggest that the U.S.
government is backing the wrong side in the Arab-Jewish
conflict, or that 9-11 was a result of that support. Nor does
anyone dare suggest that it served Jewish interests, rather
than American interests, to send U.S. forces to cripple Iraq,
Israel’s principal rival in the Middle East. Thus, a spectrum
of permissible opinion, from pro-Israel to nearly neutral, is
established.
Another example is the media treatment of racial issues
in the United States. Some commentators seem almost dis-
passionate in reporting news of racial strife, while others
are emotionally partisan—with the partisanship always on
the non-White side. All of the media spokesmen without
exception, however, take the position that “multiculturalism”
and racial mixing are here to stay and that they are good
things.
Who Rules America?
by the research staff of National Vanguard Books
3
Because there are differences in
degree, however, most Americans
fail to realize that they are being ma-
nipulated. Even the citizen who
complains about “managed news”
falls into the trap of thinking that
because he is presented with an ap-
parent spectrum of opinion he can
escape the thought controllers’ in-
fluence by believing the editor or
commentator of his choice. It’s a
“heads I win, tails you lose” situa-
tion. Every point on the permissible
spectrum of public opinion is accept-
able to the media masters—and no
impermissible fact or viewpoint is
allowed any exposure at all, if they
can prevent it.
The control of the opinion-mold-
ing media is nearly monolithic. All
of the controlled media—television,
radio, newspapers, magazines, books, motion pictures—
speak with a single voice, each reinforcing the other. De-
spite the appearance of variety, there is no real dissent, no
alternative source of facts or ideas accessible to the great
mass of people that might allow them to form opinions at
odds with those of the media masters. They are presented
with a single view of the world—a world in which every
voice proclaims the equality of the races, the inerrant na-
ture of the Jewish “Holocaust” tale, the wickedness of at-
tempting to halt the flood of non-White aliens pouring across
our borders, the danger of permitting citizens to keep and
bear arms, the moral equivalence of all sexual orientations,
and the desirability of a “pluralistic,” cosmopolitan society
rather than a homogeneous, White one. It is a view of the
world designed by the media masters to suit their own ends—
and the pressure to conform to that view is overwhelming.
People adapt their opinions to it, vote in accord with it, and
shape their lives to fit it.
And who are these all-powerful masters of the media?
As we shall see, to a very large extent they are Jews. It isn’t
simply a matter of the media being controlled by profit-
hungry capitalists, some of whom happen to be Jews. If
that were the case, the ethnicity of the media masters would
reflect, at least approximately, the ratio of rich Gentiles to
rich Jews. Despite a few prominent exceptions, the prepon-
derance of Jews in the media is so overwhelming that we
are obliged to assume that it is due to more than mere hap-
penstance.
Electronic News and Entertainment Media
Continuing government deregulation of the telecom-
munications industry has resulted, not in the touted in-
crease of competition, but rather in an accelerating wave
of corporate mergers and acquisi-
tions that have produced a handful
of multi-billion-dollar media con-
glomerates. The largest of these
conglomerates are rapidly growing
even bigger by consuming their
competition, almost tripling in size
during the 1990s. Whenever you
watch television, whether from a
local broadcasting station or via
cable or a satellite dish; whenever
you see a feature film in a theater
or at home; whenever you listen to
the radio or to recorded music;
whenever you read a newspaper,
book, or magazine—it is very
likely that the information or en-
tertainment you receive was pro-
duced and/or distributed by one of
these megamedia companies:
Time Warner. The largest me-
dia conglomerate today is Time Warner (briefly called AOL-
Time Warner; the AOL was dropped from the name when
accounting practices at the AOL division were questioned
by government investigators), which reached its current form
when America Online bought Time Warner for $160 billion
in 2000. The combined company had revenue of $39.5 bil-
lion in 2003. The merger brought together Steve Case, a
Gentile, as chairman of AOL-Time Warner, and Gerald
Levin, a Jew, as the CEO. Warner, founded by the Jewish
Warner brothers in the early part of the last century, rapidly
became part of the Jewish power base in Hollywood, a fact
so well-known that it is openly admitted by Jewish authors,
as is the fact that each new media acquisition becomes domi-
nated by Jews in turn: Speaking of the initial merger of Time,
Inc. with Warner, Jewish writer Michael Wolff said in New
York magazine in 2001 “since Time Inc.’s merger with
Warner ten years ago, one of the interesting transitions is
that it has become a Jewish company.” (“From AOL to W,”
New York magazine, January 29, 2001)
The third most powerful man at AOL-Time Warner,
at least on paper, was Vice Chairman Ted Turner, a White
Gentile. Turner had traded his Turner Broadcasting Sys-
tem, which included CNN, to Time Warner in 1996 for a
large block of Time Warner shares. By April 2001 Levin
had effectively fired Ted Turner, eliminating him from
any real power. However, Turner remained a very large
and outspoken shareholder and member of the board of
directors.
Levin overplayed his hand, and in a May 2002 show-
down, he was fired by the company’s board. For Ted Turner,
who had lost $7 billion of his $9 billion due to Levin’s mis-
management, it was small solace. Turner remains an out-
sider with no control over the inner workings of the company.
Peter Chernin of Fox: Without the
cheerleading of Fox News, the Iraq War
would have been a much harder sell to the
American people.
4
Also under pressure, Steve Case resigned effective in May
2003. The board replaced both Levin and Case with a Black,
Richard Parsons. Behind Parsons the Jewish influence and
power remains dominant.
AOL is the largest Internet service provider in the
world, with 34 million U.S. subscribers. It is now being
used as an online platform for the Jewish content from
Time Warner. Jodi Kahn and Meg Siesfeld, both Jews,
lead the Time Inc. Interactive team under executive edi-
tor Ned Desmond, a White Gentile. All three report to
Time Inc. editor-in-chief Norman Pearlstine, a Jew. Their
job is to transfer Time Warner’s content to target spe-
cific segments of America Online’s audience, especially
women, children, and teens.
Time Warner was already the second largest of the
international media leviathans when it merged with AOL.
Time Warner’s subsidiary HBO (26 million subscribers)
is the nation’s largest pay-TV cable network. HBO’s
“competitor” Cinemax is another of Time Warner’s many
cable ventures.
Until the purchase in May 1998 of PolyGram by Jew-
ish billionaire Edgar Bronfman, Jr., Warner Music was
America’s largest record company, with 50 labels. Warner
Music was an early promoter of “gangsta rap.” Through
WHEN TED TURNER, the Gentile media maverick (pictured, top), made
a bid to buy CBS in 1985, there was panic in the media boardrooms
across the country. Turner had made a fortune in advertising and
then built a successful cable-TV news network, CNN, with over 70
million subscribers.
Although Turner had never taken a stand contrary to Jewish in-
terests, he was regarded by William Paley and the other Jews at CBS
as uncontrollable: a loose cannon who might at some time in the
future turn against them. Furthermore, Jewish newsman Daniel
Schorr, who had worked for Turner, publicly charged that his former
boss held a personal dislike for Jews.
To block Turner’s bid, CBS executives invited billionaire Jewish
theater, hotel, insurance, and cigarette magnate Laurence Tisch to
launch a “friendly” takeover of CBS. From 1986 to 1995 Tisch was
the chairman and CEO of CBS, removing any threat of non-Jewish
influence there. Subsequent efforts by Ted Turner to acquire CBS
were obstructed by Gerald Levin’s (pictured, bottom) Time Warner,
which owned nearly 20 percent of CBS stock and had veto power
over major deals. But when his fellow Jew Sumner Redstone offered
to buy CBS for $34.8 billion in 1999, Levin had no objections.
Thus, despite being an innovator and garnering headlines, Turner
never commanded the “connections” necessary for being a media
master. He finally decided if you can’t lick ’em, join ’em, and he sold
out to Levin’s Time Warner. Ted Turner summed it up:
“I’ve had an incredible life for the most part. I made a lot of
smart moves, and I made a lot of money. Then something happened,
and I merged with Time Warner, which looked like the right thing to
do at the time. And it was good for shareholders.
“But then I lost control. I thought I would have enough moral
authority to have all the influence in the new company. If you go into
business, be very careful with whom you merge.
“I thought I was buying Time Warner, but they were buying me.
We had kind of a difference in viewpoint. Then they merged with
AOL, and that was a complete disaster, at least so far. I have lost 85
percent of my wealth.”
“Be very careful with whom you merge.”
Ted Turner’s Lesson:
5
its involvement with Interscope
Records (prior to Interscope’s ac-
quisition by another Jewish-owned
media firm), it helped to popular-
ize a genre whose graphic lyrics
explicitly urge Blacks to commit
acts of violence against Whites.
Bronfman purchased Warner Mu-
sic in 2004, keeping it solidly in
Jewish hands.
In addition to cable and music,
Time Warner is heavily involved in
the production of feature films
(Warner Brothers Studio, Castle
Rock Entertainment, and New Line
Cinema). Time Warner’s publishing
division is managed by its editor-in-
chief, Norman Pearlstine, a Jew. He
controls 50 magazines including
Time, Life, Sports Illustrated, and
People. Book publishing ventures in-
clude Time-Life Books, Book-of-the-
Month Club, Little Brown, and many
others. Time Warner also owns
Shoutcast and Winamp, the very tools
that most independent Internet radio
broadcasters rely on, and, as a domi-
nant player in the Recording Indus-
try Association of America (RIAA),
was essentially “negotiating” with it-
self when Internet radio music roy-
alty rules were set that strongly
favored large content providers and
forced many small broadcasters into
silence. (The Register, “AOL Time
Warner takes grip of net radio,” 8th
April 2003)
Disney. The second-largest media conglomerate today,
with 2003 revenues of $27.1 billion, is the Walt Disney
Company. Its leading personality and CEO, Michael Eisner,
is a Jew.
The Disney empire, headed by a man described by one
media analyst as a “control freak,” includes several televi-
sion production companies (Walt Disney Television, Touch-
stone Television, Buena Vista Television) and cable
networks with more than 100 million subscribers altogether.
As for feature films, the Walt Disney Motion Pictures Group
includes Walt Disney Pictures, Touchstone Pictures, Holly-
wood Pictures, and Caravan Pictures. Disney also owns
Miramax Films, run by the Jewish Weinstein brothers, Bob
and Harvey, who have produced such ultra-raunchy movies
as The Crying Game, Priest, and Kids.
When the Disney Company was run by the Gentile
Disney family prior to its takeover by Eisner in 1984, it
epitomized wholesome family en-
tertainment. While it still holds the
rights to Snow White, the company
under Eisner has expanded into the
production of a great deal of so-
called “adult” material.
In August 1995, Eisner acquired
Capital Cities/ABC, Inc., which
owns the ABC television network,
which in turn owns ten TV stations
outright in such big markets as New
York, Chicago, Philadelphia, Los
Angeles, San Francisco, and Hous-
ton. In addition, in the United States
ABC has 225 affiliated TV stations,
over 2,900 affiliated radio stations
and produces over 7,200 radio pro-
grams. ABC owns 54 radio stations
and operates 57 radio stations,
many in major cities such as New
York, Washington, and Los Ange-
les. Radio Disney, part of ABC
Radio Networks, provides pro-
gramming targeting children.
Sports network ESPN, an ABC
cable subsidiary, is headed by Presi-
dent and CEO George W.
Bodenheimer, who is a Jew. The
corporation also controls the Disney
Channel, Toon Disney, A&E, Life-
time Television, SOAPnet and the
History Channel, with between 86
and 88 million subscribers each.
The ABC Family television network
has 84 million subscribers and, in
addition to broadcasting entertain-
ment (some of it quite raunchy for
a “family” channel), is also the network outlet for Chris-
tian Zionist TV evangelist Pat Robertson.
Although primarily a telecommunications company,
ABC/Disney earns over $1 billion in publishing, owning
Walt Disney Company Book Publishing, Hyperion Books,
and Miramax Books. It also owns six daily newspapers
and publishes over 20 magazines. Disney Publishing
Worldwide publishes books and magazines in 55 lan-
guages in 74 countries, reaching more than 100 million
readers each month
On the Internet, Disney runs Buena Vista Internet
Group, ABC Internet Group, ABC.com, ABCNEWS.com,
Oscar.com, Mr. Showbiz, Disney Online, Disney’s Daily
Blast, Disney.com, Family.com, ESPN Internet Group,
ESPN.sportzone.com, Soccernet.com, NFL.com,
NBA.com, Infoseek (partial ownership), and Disney In-
teractive.
Time Warner’s Norman Pearlstine: He
controls 50 popular magazines.
Disney CEO Michael Eisner: Subverting the
Disney legacy.
6
Viacom. Number three on the
list, with 2003 revenues of just over
$26.5 billion, is Viacom, Inc.,
headed by Sumner Redstone (born
Murray Rothstein), a Jew. Melvin A.
Karmazin, another Jew, was num-
ber two at Viacom until June 2004,
holding the positions of president
and chief operating officer.
Karmazin remains a large Viacom
shareholder. Replacing Karmazin as
co-presidents and co-COOs are a
Jew, Leslie Moonves, and Tom
Freston, a possible Jew. (We have
been unable to confirm Freston’s
Jewish ancestry; he has done work
for Jewish organizations and was
involved in the garment trade, a
heavily Jewish industry, importing
clothing from the Third World to the
U.S. in the 1970s.)
Viacom produces and distrib-
utes TV programs for the three
largest networks, owns 39 televi-
sion stations outright with another
200 affiliates in its wholly-owned
CBS Television Network, owns
185 radio stations in its Infinity
radio group, and has over 1,500
affiliated stations through its CBS
Radio Network. It produces fea-
ture films through Paramount Pic-
tures, headed by Jewess Sherry
Lansing (born Sherry Lee
Heimann), who is planning to re-
tire at the end of 2005.
Viacom was formed in 1971 as
a way to dodge an anti-monopoly
FCC ruling that required CBS to
spin off a part of its cable TV op-
erations and syndicated program-
ming b
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