水果销售渠道主要影响因素的实证研究
?? ???? ????????????a
name=baidusnap8><#004699'>4??#004699'>4??????63<#004699'>45, 7/ !! ?? ????#??%&????()??+)&&,+)??????.&/,#01,2&%+&&81,6, !! ????щ????????9:!!!;<==> !! ?! !!??=! ???
?????????????????????????????????#004699'>4????m, ,Α,?????#004699'>4
?m,??&/oΒ<#004699'>4,&,,&m66>:??????????????#00469
9'>4????????????????????????#004699'>4????????,К??6:!:!:Δ ?????????
?????????,К??:!!Α
ΔΑ??????????????,????????6!:!!:=Δ ????????????????????,?????? ??;:
;?????????????????????????????#004699'>4????????????????????????#004699'>4,????????????????????????????????#004699'>4????????????????????????????#004699'>4??????????????????????????????????#004699'>4????????6??????????#004699'>4??,??????????#004699'>4??a??????#004699'>4??a??????????????????????????????????????,??????????????????,??#004699'>4??#004699'>4????????#004699'>4??????????????????????????????#004699'>4????????????#004699'>4??????#004699'>46???????????#004699'>4?#004699'>4????????#004699'>4??#004699'>4??????????#004699'>4??????#004699'>4,????????#004699'>4????????????????????,??????#004699'>4??????????????????#004699'>4??????????????????????????????????6????????#004699'>4??????,??????????????????????a????????????a????#004699'>4????????????????#004699'>4??????????????????????#004699'>4??????????????????6??#004699'>4??????????,????#004699'>4??#004699'>4??????????#004699'>4????6??
????????Δ????????Δ????????Δ????????Δ??????????????ΦΑ!
6Α??????????8(??Γ+,+&2,2)2,#??+??/Ζ??2Η/,??&%&,??+)2)%??/ΖΖ2,??&,??nΖ,Κ+%??2,?&%+)??&.2))&,??ΜΝ
ΟΚ)?.Κ2a,, ,ΑΘΝ87??6Ρ?+?Κ),??&/%%Β/Τ&,,& 6>:Υ&)%&,Ζ/,Υ.+)&??&8??,+&Κ,%Κ,2,1/,
+&??5)??%+%Κ%&/ΖΡ&/??,??.+&2
,??&+&)&&??2)??72%Κ,2,Β&??/
Κ,&&??Β&??&2,&.,Υ.+)&??&8&??&,,,#6/Ζ??&+&)&&??,??&,+Η+)??:!!:!:Υ.+)26Δ
Ρ,??Κ2%&??&.//,,Υ.+)&??&8&2??&),#/Ζ??&a
mp;+&)&&??,??&+Η+),??:!!!Α
Υ.+)2ΔΑ5))&,Ψ/)??/,+28??,+&Κ,%Κ,2,Ν)+Ξ
&,??+%??6ΘΚ../,%!:!!:=Υ.+)2Δ 5)??%+%Κ%&Ζ
/,5)%&,)2%+/)2,??%Κ??+&??,??%2)Ζ/,??Ν)+
Ξ,&,??+%#,??%2)Ζ/,?? ??;:;Ν??8?68Χ??%,2&%??.+??Γ
21&,2)2,#Τ&????&%&,??+)2)%??/ΖΖ,Κ+%??2,?
&%+)??&./+&&??Χ#Ζ2,??&,????2??&??/)??2%2Ζ,/??2??%,2%+Ζ+&??,2)??/????2??Γ,+)????Κ,Ξ&#/Ζ%.&ΑΑ=2ΓΓ,&Γ,/??Κ&%+/)./Κ??&./,????+)Α??Ξ+,,
2??&??+)??.2)??/)??Γ,/Ξ
+)&&,6&.2,2&%&,+??%+&??/ΖΖ2,??&,??,??2,
?&%+)??&./+&&??2,&??+??&
Κ????&????.&??&%&,??+)2)%??/Ζ%.&??2,?
&%+)??2)??&./+&&??2,&6&??%+??2%&??&&a
mp;/)/??&%,+&2,,#??.&,&??Κ,%????./Ε%.2%2,%./
Κ??.%.&??/??&,)??2,?&%+)??&.2))&,????Κ
&.2??Γ,/&&????+)??Ζ+,????,&[Γ/,%Ζ+,????,??ΚΓ
&,??2,?&%??2)????Γ&&+2,+Τ&????ΚΓΓ,+&,??.2Ξ&Χ&&)&??&,??+)??2)????,/Ε),2Γ+??
,#,Ζ2,??&,??,6??2,?+)??&.2))&,??2,&??%+,,??/??+)2%&??Χ#????2,,Ε./,&??2,&,2)??Χ,/?&,??
Ψ2Η/,Ζ2?%/,??2Ζ&&%+)??Ζ2,??&,??,??2,?+)??&.2))&,&./+&&??2,&%,2)??1/,%2)????2,?&%+)Ζ,2??%,Κ&%Κ,&,,&??+/)2,??&2,&/Ζ1,/??
Κ&%+/),Ζ2,??&,??,)/)?6Ζ
2,??&??15<#004699'>4#??&)%2)??%.&Ε&2,%./Ζ??Ζ
2,??&,Ψ/,&/Ξ&,,%.&????2,,Ζ
2,??&,??2,&)/%&[&,Κ??&??
Ζ,/??&??&,??+)??6/ΖΕ./,&??2,&??2,?&%??2)????/??&,)&.2))&,??2)??%.&#.//2Ξ&Χ
&)&Ζ+%&??Ζ,/??%.&??2,?
&%&[12)??+/)%??2??&??/)%.&,&??Κ,%??/Ζ%.+????%Κ??#,??&Ξ6&,2,1/,+&#+??1,+&2%+/)??2,&1,/Ξ+??&??]&#,Ε/????Ζ,Κ+%??9??2,?&%+)???.2))&,??
Δ??&%&,??+)2)%??9??.2)??/)??Δ2ΓΓ,
&????#004699'>4????9 !!???? :: ????????#004699'>49???????????????
???????????????????#004699'>4>]??Υ?????ΤΟΜ7??!Α????????????????>Φ8/???????Θ(_>Β&/??Ξ&,)+)??Ψ2,?&%Γ,/??,2???????#004699'>4????#004699'>4????9??????,>, ;=
????,??????,????,??????,????????9??????????
Δ????????#004699'>49?????#004699'>4?>: ; ??,???,??????,??????#004
699'>4,????????9????????6
?? ????????,??9??????????????????????????????????:???? !???? !????????,??????????????????????????#004699'>4?????????????#004699'>4?#004699'>4??6????????????#004699'>4??????#004699'>4??????????#004699'>4??????????????#004699'>4??????,??????????#004699'>4????????????#004699'>4??????????????#004699'>4????э??6??: ;????????????????????#004699
'>4??????????????????????,?? !!????????????????#004699'>4??????????????#004699'>4????????#004699'>4???????????? !??????m6αβ??????????, !
!Α????????#004699'>4????????????????????:Α??,??#004699'>4????????б
????????Α!?? ??αo6χ??#004699'>4??,????????????????????#004699'>4??????????#004699'>4,????????????????????#004699'>4????????????6α2χ??
????,????????????????#004699'>4????????????????????#004699'>4??????????э????????????????6??????#004699'>4??????????????????????????????,????????#004699'>4??????????6??&,??&
Κ??;??????#004699'>4??????#004699'>4??????????????????#004699'>4????????????,????#004699'>4????????????#004699'>4????????????????????#004699'>4????????????????????#004699'>4????????????#004699'>4????????????????????????????,??????????a????????????????????????????????#004699'>4????????#004699'>4??????????????????????????6?5?????2,??&Ξ+
?.??????#004699'>4??????????????????#004699'>4????#004699'>4????????????,????????????????????????????????#004699'>4????#004699'>4????????????????????????6:!??1/,
&??????#004699'>4??????????????????????#004699'>4????????????,????#004699'>4??????????????????????????????????????????????????????о6?
?????,????????????????????#004699'>4??????#004699'>4????????????#004699'>4??,??#004699'>4??????????????#004699'>4????????????????????????????????,??Ч??????????#004699'>4??#004699'>4,????????????????????????????ζ??????????,????????#004699'>4Ч??????#004699'>4????#004699'>4??
??????????????????????????????????Б??6??????????#004699'>4??????????
#004699'>4??????э??????????????????????????э????#004699'>4?????????
???????#004699'>4????#004699'>4????????????6??????????#004699'>4??,????#004699'>4??????#004699'>4??Ч,????????????????????????????????????
????#004699'>4????????#004699'>4,??????????#004699'>4????????????э??
????????a??????????????????#004699'>4????????,????????????????#004699'>4????#004699'>4????#004699'>4??Ф??#004699'>4??????????????6??χ???
???,????#004699'>4??????????????????????????#004699'>4??????????????????????????6??????????#004699'>4????????ζ??????????,????????????????
??????????????#004699'>4??????????#004699'>4α??χΔ????????????#0046
99'>4????????????#004699'>4????????,??#004699'>4????#004699'>4??????????????????????????????э??????????????#004699'>4??????#004699'>4??????????????p??mb6χ????,??????,????????????????????????????????????????????????#004699'>4δ????????#004699'>4????????????э????????#004699'
>4????????#004699'>4??????????????????#004699'>4????δ????????#004699
'>4????????#004699'>4????????????????????????????δ??????????#004699'
>4??????#004699'>4????#004699'>4????Ф??????????#004699'>4????#004699
'>4??????δ????????????????????????#004699'>4????,??????????????????????????#004699'>4??#004699'>4????????????,????#004699'>4????????????#004699'>4??????????????????????????6????Ч????????????????????,??????
??????????????????????6????????????????????б????????????, !!????????
????????????????????????6:Α;??,????????????????????????????????
=??α??6????#004699'>4,????????????#004699'>4??б??????,?????????????
???????#004699'>4????????6????????????????????????????,??#004699'>4??????????????,????????????????????????????????????????,????????????????6??????????????????????#004699'>4??????????????6 ??????????????????????#004699'>4??????????????#004699'>4Ч>????#004699'>4?????????#00
4699'>4??,Ч????????????????????????#004699'>4??????6????#004699'>4????#004699'>4????????9??????,??????#004699'>4??????????????????????????: !??????????????????#004699'>4??,??????????#004699'>4??????< ????,???????????????????????? !??Δ????????????????????a????????#004699'
>4??????????????9??????????????>??????????????,????????,????,???????????????????????????,????????????#004699'>4??????????????????????< ????#004699'>4Ч??????????:!??,:????, !??, ??????Α!??6???????????
?????????????????????,????????#004699'>4??????#004699'>4Ч??6??????,?
?????#004699'>4??#004699'>4Ч??????,????????#004699'>4??????????????#
004699'>4????????????#004699'>4Ч??,??#004699'>4?????????????????????
?????????6??????????,??????????9????????,??????????????????>????o??a??a??p????????????????????,????66???????????,??????????>????????,?????????????????????????????????????>??????????????????6???????????#004699'>4:=??????6??????,??????#004699'>4Ч????????,????????#0046
99'>4??????????????#004699'>4????????????#004699'>4Ч??6????????????,
??????????#004699'>4Ч??>????????,??????????????????6?????????????????????????????????????????????????????????#004699'>4Ч??>???????
???????????6?????????#004699'>4Ч??????????,????????????#004699'>4Ч?
?6????,????????????#004699'>4Α??????> ??????Δ:!????????Α??????6
???????,??????#004699'>4Ч????#004699'>46??Α??????,??????
??????????#004699'>4??#004699'>4???????? ??????????#004699'>4ο?
???????????????????,????????????>??????????????,???<9Α??б????
????????????????#004699'>4><??#004699'>4???????????#004699'>4>Α??#004699'>46?????????????????,??????????????#004699'>4??????????#004699'>4????9:?????Ч????????????#004699'>4????<??#004699'>4,????????????????#004699'>4??????Δ??????????????#004699'>4????????;??#00
4699'>4????,????????Α??#004699'>4????????????#004699'>4Δ??????????#
004699'>4????????#004699'>4????,????????:?? ??#004699'>4????????????#004699'>46 ???????????????????????????#004699'>4,??????????:!??#004699'>4??????????#004699'>46????,??????????#004699'>4Α !??#004699'>4???
?#004699'>4??#004699'>4Ч,??????#004699'>4Ч??,ΑΑ=??#004699'>46 !!:
??ΑΑ=??#004699'>4????#004699'>4????????????#004699'>4??
<;?????????????? ;Α??#004699'>4Δ !!;??ΑΑ=??#004699'>4????#0046
99'>4??#004699'>4Ч????????????#004699'>4??, < ?????????????? <????#004699'>4,Ф????#004699'>4??????#004699'>4????????>???????????????#004699'>4>????#004699'>4????#004699'>4????,???????????????????????????9????, !!!???? !!????Ч???? !!:???? !!;??Ч??#004699'>4
????Ч????>??????a????????a??????#004699'>4??????????a??????????????????6?????, !!???? !!????Ч???? !!:???? !!;??Ч??#004699'>4????????
??????????????,??????????????????????????#004699'>4????????????#004699'>4??????????>????????#004699'>4a??????a????a??????#004699'>4?????????????????????????>?????????????????????????????????????????????????????6??????????????????????,????,????#004699'>4????#004699'>4???
???????????????#004699'>4??????????δ????????????????#004699'>4??????
????????δ????????????????a????????????????????????,??????#004699'>4Ч??????????#004699'>4????????6??????????????????????????#004699'>4??????,????????#004699'>4??????????#004699'>4
Ч??????????????#004699'>4????< ??????????#004699'>4????,????????????????????????#004699'>4??????#004699'>4Ч??????,????????#004699'>4
Ч
Ф??????????#004699'>4??????????#004699'>4??????#004699'>46??????????Η?????????????.????????#004699'>4????????????9????.ε??c
,??????c????.????,????#004699'>4??????????????,??????????????????#004699'>4Ч??????????#004699'>4??< ????????????????#004699'>4????б??6??9??#004699'>4???????????????????????,????????
Η????????#004699'>4
Ч??????????#004699'>4??????????????????????????#004699'>4??б??6??,a????????????Η?????????????????,????????
?????????#004699'>4Ч??????????#004699'>4??????????????
Η????????????????#004699'>4??б??Δ??,?b??#004699'>4????????????
?????????????????#004699'>4Ч??????#004699'>4????????6
Α????????????????????э??????????#004699'>4????????????#004699'>4????????????#004699'>4????????#004699'>4>???????????????????#004699'>4a??????a??????#004699'>4a??????#004699'>4??a??????????a??????#004699'>4??a????????????,????????>??,?????????????????????????????#004699'>4a??????a??????#004699'>4a??????#004699'>4??a????a??????#004699'>4??a????????????6????????????????#004699'>4??????????????????э???????
?????????????????????????#004699'>46,???????????????????????????????
????????,??????????????????????#004699'>46 !!:??,??????#004699'>4??????????????????????????????????????????#004699'>4????????????б???????
?66:;:????6; ??,????????б????=??Α??>????,?Δ?? !!;??,????б???
?????c:<<????66;<??,????б??????????=
<??>???? ?????,??????#004699'>4??????????????????????????????#004699'>4??????????????????6????????#004699'>4??????#004699'>4??К????
????????????????#004699'>4??Ч??????#004699'>4m6!: ???????#004699'>4?
?a??????#004699'>4??a????????????????????????????????,??????????????????,??#004699'>4????#004699'>4????????????????????#004699'>4??????????????#004699'>4????6??#004699'>4??:???? ??#004699'>4??????,??????????????#004699'>4??????,????#004699'>4??????????????#004699'>4??a??????????a??????#004699'>4??a??????????????????????????????#004699'>4??????????#004699'>4????б??????6; ??6> ;??6φ:=??6φ! ??6φ: ??,???????
!!;??????б??????????????::??66>ΑΑ??φΑ:??6φ:=????6
=??,???#004699'>4????????б??????????????#004699'>4????????????????6????????????,????#004699'>4????????????????#004699'>4??????????>????????a??????#004699'>4??a??????#004699'>4??a???????????????????????????б?????????? !!:???? !!;???????? !??>????:????, ?????#004699'>4??????????????????????????????????????#004699'>4??????????????????????????????,??????????????#004699'>4??????????????????6Α?????????б????
??,????????????????#004699'>4??????????????????,??????????#004699'>4????#004699'>4????????????????б??????6 !!:??????#004699'>4???????????
?????????????????????б????6! ??,?? !!;????????6::??>????:????6 ?????????????????,??????????????????????#004699'>4????????????????????????М????,????????????????????????????????#004699'>4??????#004699'>4?
?Ч????,К??????????????#004699'>4??,????????????????????????????>??К??????????
?? ????????,??9?????????????????????????????????????????????????????#004699'>4??mo6χ>????????9????#004699'>4????#004699'>4???: !!:??????????????#004699'>4????????????>????????9????#004699'>4????#004699'>4??? !!;????????????#004699'>4???????????? ??????????????????????????Ч??????????????#004699'>4??????????????????????,????????????????a????????a????????????????????????????????????6????#004699'>4ь??
????,????????????????#004699'>4????????#004699'>4??????????????????9??????#004699'>4????>????????????????#004699'>4????????????#004699'>4????,???????????,????????>??????????#004699'>4??,??????????a??????#004699'>4????????6?????????????????????????????????????????????????????????6????,??????????????#004699'>4????????????????????????????????6????,????????#004699'>4????????????????6:Α??????????6:Α?? ????,?
???#004699'>4????????????????#004699'>4??????????????????>??6 ; ????::??,????????????????????? ????????,??б????????????6Α
<??>??#004699'>4:?? ??6???????????????#004699'>4??????????????????????????????
??????????#004699'>4??#004699'>4???????? ????????????????????????6>??#004699'>4:??Α?? ?????????????????????????????????????????????#004699'>4Ф??????????????#004699'>4????????????????#004699'>4γmo?
?m,??β????π??????????????????#004699'>4????????????????#004699'>4????????????с??????,??????#004699'>4????????Ф????????????#004699'>4??
6????,????#004699'>4??????????????????????????????????????????6??????????????#004699'>4??????????#004699'>4????#004699'>4??????????,????????????????6??????#004699'>4??,????#004699'>4????#004699'>4??????????????#004699'>4????????????????#004699'>4a??????????????????????????????#004699'>4>?????????>??#004699'>4:?? ??;??6???#004699'>4??????????,??????????????????????#004699'>4????#004699'>4????Ф??????????#0
04699'>4??????#004699'>4????????????6????,????????#004699'>4??????????????????,????????????????????#004699'>4????,??????????????????????????????????????6????,????????????????????????????????????????????????6????????????????????????????:??????????????????????б????6<!Α??,?
?????????????????????????????:????????????6>; :??6?; ????????,??????????????????????????????????????????????б????????>??#004699'>4:
??6<??=?????#004699'>4????????????#004699'>4,????????б????a??????
??????????????????6??????????#004699'>4??a??????#004699'>4????????????????#004699'>4????????#004699'>4??Ч,????????#004699'>4?????????????
???????,????????????????????????6????????????????????????,??????????????#004699'>4??????????????#004699'>4??????6??#004699'>4:??????????????????????????????????#004699'>4Ч????????????,????????????????????
γ??i??????????#004699'>4??????????????????????<#004699'>4//%????#004699'>4????????###%.????,%%+ ??m,??,( ),m<#004699'>4??<#004699'>4%&????)/ ??&&????#004699'>4 !#??###%.??<#004699'>4??%%/6&5;##<#004699'>4??.<#004699'>46??/&<#004699'>4//%??????????#<#&///??11????%??%??)??#??1????%,
23??,??%.%??#?? ), ??,<#004699'>4<#004699'>4&??&?? )###&///=6///??<#004699'>4/%6&????&##;6///??<#004699'>4??<#004699'
>4??6.????m0????#004699'>4??????????????????#004699'>4>#<#%????<#004699'>456<#004699'>4<#004699'>4<#004699'>46/.%//??##%????<#004699'>4??%<#004699'>4<#004699'>4????&%%./%//??????????????????,??%#<&????:??%%??#8??????#004699'>431,????3819?? #??
&????#004699'>4! +m??/%%1#) <#004699'>4??6 ?? )
7##&??%??????<#004699'>4/??%&5##;%??????<#004699'>4%<#004699'>4%3??
76/ ??????#004699'>4??????????????????,??%??###%????,, ??#004699'>48??1????%%#& ) ?????????m????#??.67) ) <#004699'>4????/! ##%??&????<#004699'>4??????6<#004699'>4????;#&????#%&????55%??????>??#004699'>4????????????????????????,??????<#004699'>4//%????<#004699'>4//??????????????????#????%??#004699'>4??????%??#????,??????????????????#004699'>4??????????????????????????????#б??,?????
?????????,??????????#004699'>4??????б??????,????????????????б????#0
04699'>4????#????#004699'>4%??#004699'>4??????,????????????????????%????????,??????#004699'>4????б????#<#004699'>4????Α,????????&???
?????%??????????Β??????????????????????????????????????????%??????????б????????##??.6Α??#??6Α,????????&??????????????#??55Α??#%??
??Α,??????#??%??????????????,??#004699'>4%??%<#004699'>4??#%&??
,??????????????????????Ч????#????????#004699'>4??????????#004699'>4????????????????#004699'>4????????????????#004699'>4????????????????????,????#004699'>4??????????????????,????????????????,б??????#004699
'>4??#004699'>4??????????????a????#004699'>4??????????,??????#004699'>4????????????????????????????????????????????#004699'>4??????????#004699'>4??????????#????#004699'>4??????????????????#004699'>4?????????
???????????????,с??
?? ????????,??9??????????????????????????????????????????????????,????????????????????????????????????#004699'>4??????????????6??????????????????????????????#004699'>4<#004699'>4??????????????????????????э(????Ч????????##ΖΦ2 Ζ#Η
Ζ2????#%??????????????????б??,Α,??#004699'>4????????????,???????
???#004699'>4??????????#004699'>4????????#004699'>4????#??%#<#004699'>4<#004699'>4??// ) ??????????????????????>??????????##??6///????????????#004699'>4??# )??#004699'>4??Φ???? )??Δ??,+/??
ΓΔ,????????,????#004699'>4????????,??????????????,????#004699'>4????,??????????????????????#004699'>4????????э??>,<#004699'>4//%??
????????#,??,>.//??,Ф????э????????#????????Ф????э??##??#004
699'>4??#004699'>4??????????????????б??,??????????????<#004699'>4//%
??????????,????,//%.5.??????????????э??>>????????????б????#
004699'>4??,????????????????????????????????????????#%,????>??,?
?????//????????????????#??????#004699'>4a??????a??????????????????????????????,????##>??%,%.??????/??????????????????????#??Α,??6Α#
,%/??Α,??#004699'>4<#004699'>4????????????????,????,??#004699'>4%
#%6??%??.??#,??#004699'>4????<#004699'>4//%????<#004699'>4//????????????????#004699'>4????>??#??#004699'>4??????###,??,&5&<#
004699'>4<#004699'>4/66/<#004699'>4??#004699'>4??????????,??##,6??%
./,????э????????#??????????????#004699'>4????#??????????????<#004699'>4//%<#004699'>4????????#004699'>4??б??,Α,<#004699'>4????%//,/
/%??,??????????????????????#004699'>4??,????????<#004699'>4//%??????
????#004699'>4??????????????????????????э??>????????#004699'>4???
???#004699'>4????#004699'>4??????Ф??#004699'>4??????????????????????
??????#004699'>4????????#??#,??>??,%.//&<#004699'>4?????????
???#004699'>4??,%Γ??Β/Γ??,??>,%&??#//%//??,????#004699'>4
????????????????????????#004699'>4????????????>??????????????,??????????<#004699'>4//%????<#004699'>4//??????????#004699'>4??????х????
????????????????????????????????????#????????#004699'>4??????????#??????#????????????????#004699'>4??#004699'>4????#004699'>4????????,????????a??????#004699'>4??????????#????????????????????%????????????????????????a????????????????????????a??????????????????#????#004699'>4??????????#004699'>4??????a??#004699'>4????????????????????#004699'>4????????б??#??????#004699'>4????????б????????????#004699'>4??????????
????????б??,??????#004699'>4??????????????????????????????????????????????????????????#004699'>4??????????????????????????#??????????????????????э??,??????#004699'>4????????,??<#004699'>4//%????????%?????
???,??<#004699'>4//??????<#004699'>4///??,
Ч????#004699'>4??????????????a????#004699'>4??????%??????????????#004699'>4????#004699'>4э??,%Γ??,3Γ??#,??????э??????
Ч??????????#004699'>4#<#004699'>4#??<#004699'>4????????????????????#004699'>4????????#004699'>4????????,??????????/Κ?????????!Μ
Η??#004699'>4????????????#??Ф????э????#004699'>4Ч??????????????#0
04699'>4Ч????b,????Ф????э????????????,??????!ΜΗ(????????????????
????????#004699'>4????????????????????mo#ΝΟ??????#004699'>4????????
??????????!ΜΗ(????????????????????,??????????!ΜΗ(??????????#00469
9'>4??????????#004699'>4
Ч????????,??????????????????#004699'>4??????/Κ???????????
б??#??????????????!Μ
Η??#004699'>4??????????????#??????????#004699'>4????????????????????,????a??Γ???2Θ??,>b,????>Ρ?!>??2,??,/2Τ,??mΓΥ2??,
3,a?#004699'>4?
,????#004699'>4??????????????a??????#004699'>4??#????????????,Ψ
,??????,Ξ,ΓΧ,??Γ3??Ξ,3ΘΕ,??;3??Ξ,Ψ,????Ξ,;?/,Γ
Χ,??;/??Ξ,Ψ,?#004699'>4?????,??;/,??,??;!????,Γ??b,;????2??
Ξ,,????#004699'>4??2,[,??????????,#??aa?????2[2
,???#004699'>4?????,??;),Γ??2Θ??Κ??]??????b??
Γ??2??2????,??,??????????2[1??Ψ,????,Γ??2,Θ??????;????2?,
,????2[2,Γ????2[?????2Θ,????2[2,
??????????#004699'>4??#004699'>4???????? ????????>[2η2?????[
ι2η2?????????[2η??????????????#004699'>4??????????????????????????????6??????????#004699'>4????????????????????????,??#004699'>4????#004699'>4[aβa7/,/2,>[92,??,?????Ζ>b??,[???γ:????>[Τ22mη
?β}pm??/βγ>:2η???α>am??[,2?2mηχβq#κ?bχ????:??9ε????:
??aκλ!χ??????????#004699'>4????,????#004699'>4??#004699'>4??#9????!??#004699'>4??,:??????!Δ????#004699'>4??#004699'>4??#,λb??#004699'
>4??,:??????6!????????#004699'>4????????????????????????#004699'>4??????????????????66??Α??????????????????????????????????????????????#004699'>4????,????????????????#004699'>46Α??????????????????,????????
????????????????????????Ч????,??????????????????????????????Ч????6?
???#004699'>4Α??????#004699'>4??????????????????#004699'>46??#004699
'>4Α !!:?? !!;????????????????????????????????????!μ??>?????????
/Χ+%>???????????????#004699'>4????????????????????#004699'>4????????????????????????????#004699'>4??????????><#004699'>4//%????????????#???%??#004699'>4%% 1??+??3??#004699'>47????#004699'>4? 8m,
#2=//#5??,6.??#Ν.?#004699'>4?????,??#004699'>4%=/????)Υ ,%
1#=/! ??= >!6??6????? ?6=;??Α ??#004699'>4a??ma##aΒ
>????,#??.??,,%????,
#<#004699'>4//%??????????<#004699'>4<#004699'>4<#004699'>4#//?,,
5&??,??????????????>??????????????????????%###=/??//??&=/,#??&6%/????,,/????&##/#<#004699'>4????&/??&?/,
,//##????##&6??%,#<#004699'>4/%??###,/<#004699'>4<#004699'>4?
?,,/<#004699'>4????,,/<#004699'>45??
,??????????????????m??#%=#//%//5??r#/5,,/%<#004699'>4,,/%.,,
/%&
,????????????????b??%#<#004699'>4&????##&&??%??????#.%??#####?????,%&.?,,%&??,,/????,,.??%,
,%&<#004699'>4??
,????#004699'>4????>??#004699'>4????????####,
/=##??#&5??/<#004699'>4?,.<#004699'>4,
#????=//6<#004699'>4/.??/<#004699'>4/=/<#004699'>4<#004699'>4/%&,#??????####,/%5??,,/??/,,/<#004699'>4&,,/<#004699'>46
,??#004699'>4??????????##%/????#<#004699'>45??<#004699'>4&%###?
?,/??%,,<#004699'>4.??,,%/????
,??###<#004699'>4//%????????#004699'>4??б/%??=//.//5####????,
3??5??,,//??,,/%5,,//6,,//5,??????????????
э??>????????????????m??###??###=&<#004699'>4<#004699'>4&/%/<#004699'>4/=????&%??.%6.######??,%55??,,%????,,%%??,
,&&5,,%65,,<#004699'>4/%
,????????????#004699'>4??>????###<#004699'>465%??##<#004699'>4<#004699'>45/????//<#004699'>4????&??#%5%??.<#004699'>4/#####???
,6/.??,,6???????,,<#004699'>4??<#004699'>4?,,%&%6?
?,,????.?,,??&??
,??????####.&6%5<#004699'>4??6??#%6??5??#<#004699'>4??5??6??/.=&??.??###,%65&?,,%??<#004699'>4?????,??????5?,,
&.%.,,%6&<#004699'>4???,,%????/??
,????????.5??.5??.5??.5??.5??.5??###_????/%./%<#004699'>4/%.??aa>????????????????????????????????????Β??????#004699'>4??%/Αa??
Α??%
Α????????#??????????????????????????a??????#004699'>4??a????a????????????#004699'>4??#??,????????????#004699'>4????????#004699'>4??????э????????#004699'>4????????????#004699'>4??????#????????????,????#004699'>4????#004699'>4????????????????#004699'>4a??????????????????????????????????,??#004699'>4.??%??#,????#004699'>4????,??????????????
#004699'>4????????????#004699'>4??????#004699'>4,??????????????????????????????????#??????????????????????#004699'>4????????????э????????
??????????????#004699'>4??????????????????????,????????э????????????
??????#004699'>4????????#<#004699'>4,??????#004699'>4????,??????????
??э??????????????????????????????#004699'>4??????????????!ΜΗ??#004
699'>4??????????????????????,??????????????#004699'>4.??????????,???
???#004699'>4a????????????????,????????????????????????????
?? ????????,??9????????????????????????????????????????>??#004699'>4Α?? ??6?????<#004699'>4μ??????????????????????#004699'>4?????
???????????#004699'>4????????????????????????????????:!????????????,??????????>??6Α;??,??#004699'>4Α?? ??????Α??,?????????????????#0
04699'>4??????????????????????6??????????????????,????#004699'>4????????????#004699'>4??????????М????,??????#004699'>4????????э?????????
?????????????????????????,????????????????????????????????????,????????????????К????????????????????????6α2χΑ???????????????????#00469
9'>4????????????????????????6б??,????????????????????????#004699'>4?
???????????????????#004699'>4??????????#004699'>4??????????????????,??????????????,????#004699'>4????????????#004699'>4??????,????????????????????????,????????????<#004699'>4μ????????????????#004699'>4?????
?????????,????/Χ+%????????????????????????????????????????????????????????>??#004699'>46Α??Α???????????????????#004699'>4??,????????
????????????????,????????????#004699'>4??????,????#004699'>4??????????????????,??????????????????????#004699'>4??????????????#004699'>4,>?????????????????,????????????????????????????#004699'>4????????????????????????????>??#004699'>4,Α?? ???????#004699'>4??????????#00
4699'>4??????????????????????????????????????????????????,??????????????????????????????,??????????????????#004699'>4????????????6 ???????????????????????????#004699'>4??????????????6????#004699'>4Α??#00469
9'>4??????,??????????????????????,????#004699'>4??????????????????????б????#004699'>4????,??????????#004699'>4????????????б????#004699'>
4????,??!μ????????????????????????????????#004699'>4:!??????????????
??Δ????/Χ+%??????,????????????????????????????????????????????#004699'>4??????????????>??#004699'>4,Α???????????????????????????????
????????????????????????????????????6??#004699'>4????????????#004699'>4??,??????????????,????#004699'>4??????????????б??????????,??<#0046
99'>4μ????????????????#004699'>4??6,>: ????????????????????>??#004699'>4Α????????Α??,???????#004699'>4????????????????????????????????,??????????????????#004699'>4????????????????????????????6???????#004699'>4????#004699'>4????>????????????#004699'>4?????????#004699'>4????????????????????????????6????,??!μ??????/Χ+%??????????????
????#004699'>4??,??#004699'>4??????????????????????????#004699'>4??????#004699'>4??б????????????#004699'>4??????????????б????????#004699
'>4??????,????<#004699'>4μ????????????????#004699'>4:??????????????????,????/Χ+%????????#004699'>4??????????э??????????????????????????
??>??#004699'>4Α??;??=??????Α??;??6?????#004699'>4??????????????
??????a??????Ч??????????????????????????????????????????????????6;?Ч????????????????????????????????????#004699'>4??????????????????????????6????????????????#004699'>4??,Ч??????????????????,????#004699'>
4??????????????????????,??????????<#004699'>4μ??????????????#004699'
>4??????????????>??#004699'>4Α??6 ?????#004699'>4??????????????#0
04699'>4??????????????????????????????????????,????????????????#004699'>4??,????#004699'>4??????????#004699'>4????????????????б??????????
????????????>????????#004699'>4,??????????????????????,??#004699'>4Α??????????э??,?????????????????????????????,????????????????#004699'>4??????????????????????6;????#004699'>4??????#004699'>4????Ч????
??????????????#004699'>4?????????????????????????????????????????????
???,??????????????????#004699'>496:??????????#004699'>4??a??????#004699'>4??a??????????????????????????????????????,????????????,??#004699'>4??#004699'>4????????#004699'>4??????????????????????????????#004699'>4????????????#004699'>4??????#004699'>46????#004699'>4????????????????????#004699'>4????????????????????????#004699'>4??,??????#004699'>4??????????????#004699'>4a??????#004699'>4????????????#004699'>4??????????#004699'>4????????????????#004699'>4????????#004699'>4??????????????????????#004699'>4,??????????????#004699'>4????#004699'>4ν?????
???#004699'>4??????????66 ????????????????????????#004699'>4??a??????#004699'>4??a???????????????????????????????#004699'>4?#004699'>4????????#004699'>4????????????#004699'>4??????#004699'>4,????????#004699'>4????????????????????6??????????????????????????????????????????????,????????????#004699'>4??????????????????#004699'>4????????????????????????#004699'>4????????????????66Α????????????????????????????a????
??????????????a????#004699'>4????????a??????????????????#004699'>4??????????????????????????#004699'>4??????????????????6????????????????#004699'>4??????????#004699'>4????????????????#004699'>4??????#004699'>4Ч??????????,??????????????????????????????????????????#004699'>4????6
;??????????#004699'>4??#004699'>4???????? ??????????????????#004699'>4??????????????#004699'>4????6????,??????#004699'>4????????#004699'>4??????????????????э??????????????#004699'>4??????#004699'>4????#004699'>4??????????????,????????#004699'>4????????#004699'>4????????#004699'>4????#004699'>4????????????????????,??#004699'>4????#004699'
>4????????#004699'>4????????М????,??#004699'>4????????Ч??????????э
????????????#004699'>4??????#004699'>4ν????????????????????#004699'>
4,??????????????????????????????#004699'>4????????????#004699'>4??????>????????????????#004699'>4???????????????#004699'>4??6????,??????????????????????????????????????????????????,??????????????????#004699'>4??????????#004699'>4????????э??????????????????????????????????
??6????,??????????????????????a????????????????????????a????????????????????????????????,????????????????????????????????????????????????????6????????},χ????c????????????????Ч??????66κ7χ????????,???? !!
:: !Α><?66Φ2)???μ/&2,2Ε),&)&??????./Κ,??Χ
&Γ??2%%&)%+/)%/Ζ,&??.??2)2??&??&)%/Ζ??ΚΓ
&,??2,?&%??α7β??ΚΓ&,??2,?&%Ψ2??2,
+)&,????6 !!:: !Α><?}6 /)γΘΚ_,Β&2,????,Β/Τ&,
,,&??&%2,??.&&??&,??&)&&/Ζ??ΚΓ
&,??2,?&%??Ε+%.
Υ.+)&??&&.2,2&%&,+??%+&??9Υ.2,,
&)??&??2)??6/ΓΓ/,%Κ)+%+&??Ζ/,Υ.+)2,??2??+&Κ,%
Κ,&??&Ξ&,/Γ??&)%}?x6_&Ξ&,/Γ??&)%
Γ/,+&#,Β&Ξ+&Ε, !! >
9?????????=;α??χ?????#004699'>4?,??????,??????,??6??????????????????#004699'>4????#004699'>4??????#004699'>4ν??????????????????????????
????6α??χ????????????,, !!;>::9?:??6
6ΘΚ_Θ,Υ.&),Ρ,??Κ)ι,,&%2,??.&+??12&%/Ζ
&/)%,2&%1,/??Κ&%+/)??/??&,/)Ζ
2,??&,??+)&/??&2)??Ζ//??c??2Ζ&%#??2ΓΓ,&+)??
Κ??%,#+)??.2)??/)??Γ,/Ξ+)&&}?x6Υ.+)2ΒΚ,2,(&/)/,??#, !!;>::9?:<? }6 2)βΜ2)??Θ,_/)???,ΘΚ???,&%2,1,/??Κ&+)??2)??Γ,/&Κ,+)??./,%+&Κ,%Κ,2,&,/Γ??Ε+%.Υ.+)&??&&.2,2&%&,+??%+&??9
Μ.#????2,,Ζ2,??&,??2,&%.,+Ξ+)??2)????ΚΓ&,??2,?&%??2,&2Χ??&)%+),Κ,2,Υ.+)2}Υγηη??.& ;%.Υ/)Ζ&,&)&&Γ2Γ&,/Ζ%.&5)%&,)2%+/)2,8????/&+2%+/)/Ζ8??,+&Κ,%Κ,2,(&/)/??+??%??,??,+??Χ2)&,8Κ??%,2,,+2, !!;8Κ??Κ??%9: ??6: }??:??&,??&??Κm?8,Β&2,,??/)????2,??&Ξ6+&.Φ,&%2,??ΚΓ&,??2,?&%??2)??Ψ+&./2&??)ΡΚ2Ξ2Ζ2,??&,??+)Ψ&[+&/}Βx66_&Γ2,%??&)%/Ζ8??,+&Κ,%Κ,2,(&/)/??+&??,Ψ+&.+??2)??%2%&Ν)+Ξ&,??+%#??%2Ζ12Γ&,, !!;}6;2β??,??&Ξ+&.Φ,??&,??&??Κ???,Β&2,??/)????ΚΓ&,??2,?&%??,7&Ε??Ρ&)&,2%+/)Μ./,&??2,&,??,??<#004699'>4??2%/Φ2,??&,??,2)??7Ρ<#004699'>4??6+)7+&2,2??Κ2}6Β,??%2ΖΓ2Γ&,, !!;}66<κΓ//,&7_,Ρ/??+??_Υ,5??Κ2,?,&%2,Φ<#004699'>4,??2,&/)%,2?%??+)Ζ,&??.Γ,/??Κ&&??2,?&%??γ?,Φ//??Γ/,+&#,,: = Α> 9?:Α:??6: 66β=:5,&)&8,Υ.2,??&,]??.&,2Γ+??,+??&/Ζ??ΚΓ&,??2,?&%??+)Υ/??%2Β+&295??Γ2&%/)./,%+&Κ,%Κ,2,??2,?&%??κ?β_&Ξ&?,/Γ??&)%1/,+&#Β&Ξ6+&Ε,, !! !> 9? <Α?? =??6α κΘΚ2)???,ΘΚ2),??,,.+Θ,&%2,Γ,/??Κ&%+/),??2,?&%+)??2)??+??Γ2&%??/
Ζ??2,?&%&.2+)&.2)??&??/)Ζ2,??&,??+)6Υ.+)29Υ
2??&??%Κ??#/Ζ&Κ&Κ??Χ&,2)??%/??2%/+)??.2)??/)??Γ,/Ξ+)&&κΒγ1,/Η&&%Β&Γ/,,%55(_Β&??/Ξ
&,)+)??Ψ2,?&%16,/??,2,??Υ&)%&,Ζ/,
Υ.+)&??&8??,+&Κ,%Κ,2,1/,+&#,
Υ.+)&??&8&2??&??#/Ζ??&+&)&&??, !!<κ:!:_/)???,Μ??#004699'>4?6)??
Θ,Β/Τ&,,&??,&%2,????2,,%,2??&,??2)??????2,,
Ζ2,??&,??9??.&????2,,&)??+)&????,+Ξ+)??
Υ.+)2,????+2)%6??//??+)./,%+&Κ,%Κ,&κΒ,Μ<#004699'>4,?
+)??12Γ&,,Υ&)%&,Ζ/,Υ.+)&??&8??,+&Κ,%
Κ,&Γ/,+&#,Υ.+)&??&8&2??&??#/Ζ??&+&)&&??,6??&+Η+),??Υ.+)2, !!;},
???????????6????????????}Ψ6β
К??9??????????????#004699'>46, !!;6??.&72%+/)2,??Κ,&2Κ/
Ζ??%2%+??%+&??Υ.+)2??%2%+??%+&2,Ο&2,Χ//?}6Ψ
β??&+Η+)9??Υ6.+)2??%2%+??%+&??1,&????, !!;}: κ??????,??????,?????#004699'>4?6????????????????????????????????????
??6κΒβ??????????????????#004699'>4??????????#004699'>4??????,
К??,6 !!<6ΘΚ2)??,,Β_/)????,ΘΚ2)???]Β&,2%+/)??.+Γ
Χ&%Ε&&)%.&ΓΚ,&.2??&2)????2,&/ΖΖ,Κ
+%??2)??Ξ&??&%2Χ,&??Ε./,&?6??2,&??2,?
&%??2)??%.&ΓΚ&&.2??&/Ζ??ΚΓ&,??2,?
&%??γΒ,Υ&)%&,Ζ/,Υ.+)&??&8??+&Κ,%
Κ,&Γ/,+&#,Υ.+)&??&8&2??&??#/Ζ
6??&+&)&&??Β&??&2,&.Γ2Γ&,????&,+&??,??&+Η+),?? !!<}66:Α),,βΒ&2,??/????+????&,Υ,ΓΥ.,+??%/Γ.&,??&%2,??.&,+??&/Ζ??ΚΓ&,??2,?&%??+)8Ζ,+&2,8??+2,2)??μ2%+)8??&,+&2κ?568,,??&,+&2)?/Κ,)2,/Ζ8??,+&Κ,%Κ,2,(&/)/??+&?? !!Α=??9:: !?:?? ;}6: 2,,:Β&??/)????+????&,Υ1??.&??ΚΓ&,??2,?&%,&Ξ/,Κ%+/)Ε+%.8??+2)&.2,2&%&,+??%+&??}
Υκηη5)%&,)2%+/)2,Υ/)Ζ&,&)&&6/Ζ8,??+&Κ,%Κ,2,2)??ΒΚ,2,_&Ξ&,/1??&)%+)8??+295??&,2??12,2??+??????, !!??}6:??:Φ8<#004699'>4>Φ//??2)??8??+&Κ,%Κ,2,<#004699'>4,??2)+Τ2%+/),%.&Ν)+%&??72%+/)???Β+??&/Ζ??ΚΓ&,??2,?&%??2,?/????8Ζ,+&2%.,&2%&)??6666????2,,Ζ2,??&,??},(??β !!ΑΕΕ/,)Ζ2/??&η??,+??.)&ηΕ??,//??6??)&ηΕ??η !!Α Α!;!&).%,η??}6:;&:Μ;/,??,+????&?Ψ6(&/)/??%,+&8)2,#??+??/ΖΥ,/??????&&%+/)2)??12)&,_2%2}Ψ,??.&Ψ5??1,&????,Υ2??Χ,+????&,Ψ2???6??2&.Κ??&,%%??μ/)??/),()??,2)?? !!
本文档为【水果销售渠道主要影响因素的实证研究】,请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑,
图片更改请在作品中右键图片并更换,文字修改请直接点击文字进行修改,也可以新增和删除文档中的内容。
该文档来自用户分享,如有侵权行为请发邮件ishare@vip.sina.com联系网站客服,我们会及时删除。
[版权声明] 本站所有资料为用户分享产生,若发现您的权利被侵害,请联系客服邮件isharekefu@iask.cn,我们尽快处理。
本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用。
网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。