包装印刷英语Unit_2

包装印刷英语Unit_2 新职业英语 北京印刷学院 Speaking 4 Warming-up 1 Reading A 2 Listening 3 Reading B 5 Writing 6 Project 7 Vocabulary and Structure 8 Task 1 Work in pairs1>. The following is a list of paper types commonly used in printing. Choose the ones you are familiar with and take turns to tell your partner about their general characteristics and applications. Warming up 1. Book paper 书刊纸 2. Writing paper书写纸 3. Cover paper 封皮纸 4. Bristol paper 优质纸，光泽 纸 5. Bond paper 证券纸 6. Art/coated paper 铜版纸， 涂料纸 7. Off-set/uncoated paper 8. Kraft/brown paper 牛 皮纸 胶版纸 9. Corrugated board 瓦楞纸 10. Newsprint 新闻纸 Warming up 1. Book paper is the most common type of paper , noted for easy printability. It is used as a general purpose material for such things as catalogs, brochures, books, advertising, etc. 2. Writing paper is a high quality material that was originally associated with correspondence and record keeping. Today it includes a wide range of qualities and uses such as stationary, inexpensive reproduction and tracing or drawing. Warming up 3. Cover paper is used for the outside covers of brochures or pamphlets and is thicker than both book and writing papers. Its common applications are booklets, manuals, directories, and announcements. 4. Bristol papers are stiff, heavy materials used widely for such things as business cards, postcards, tickets, menus, file folders, and inexpensive booklet covers. Warming up 5. Bond paper is a durable and high quality material, used for stationary, business forms, direct-email advertising, and documents. 6. Art/coated paper is the best quality paper with a smooth surface which provides good printability. It is especially used for labels, envelopes, bags, brochures and high-quality printing jobs. Warming up 7. Off-set/uncoated paper has lower reflection and absorbs ink better and dries quicker than coated paper. It is used for normal book printing. 8. Kraft/brown paper is the strongest and most economical type of paper. Because of its dark brown color and coarse surface, high quality printing is not attempted on natural kraft. Warming up 10. Newsprint paper is inexpensive, uncoated and of limited quality with regard to gloss and evenness of the print image. It is used for newspapers, direct-email advertising and normal book printing. 9. Corrugated board has a wavy inside layer, sandwiched between layers of linerboard (挂面纸板). It is light, strong, cost-effective and eco-friendly commonly used in package printing for various products. Task 2 The symbols for package handling instructions are internationally standardized. Look at the following symbols and decide what each symbol stands for.. Warming up 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Fragile, handle with care Use no hooks Top Keep away from heat Sling here No hand truck here Do not use forklift truck here Keep dry Center of gravity Stacking limitation Do not destroy barrier Tear off here Warming up Task 1 Before reading the passage, see how much you know about the printing and packaging materials by answering the following questions. How many types of printing and packaging materials do you know? What are they? 2. Which type of materials do you prefer to use for packaging and why? List at least two reasons. Reading A Printing and Packaging Materials Paper and paperboard became important printing and packaging materials around the 1900s. They have the following advantages: ? produced in many grades and forms ? recyclable and biodegradable ? easily combined with other materials to make coated or laminated packs ?produced with different degrees of opacity Reading A Paper and Paperboard Reading A bio- combining form. 生命 -transformation 生物转化 e.g. bio bio-chemistry 生物化学 biotechnology 生物技术 bio-physics 生物物理学 bio-degradable 可由生物降解的 China needs to find some way to combine the two systems. Reading A Combine v. 组合; 联合 Efforts and confidence combine to make a full man. Reading A A somnambulist can happily combine sleep and exercise. 1. combine A and B To succeed as an artist one must combine talent and discipline. Reading A A planned economy should be combined with market regulation. 2. combine A with B It is an essential principle that we must combine theory with practice. Reading A Please combine these two files into one file. 3. combine into It‘ll be a miracle if they combine into one. Printing and Packaging Materials Paper qualities mainly differ in their surface treatment, such as coated or uncoated, textured or glossy. They are selected according to the purpose they need to fulfill. For example, uncoated paper has low reflection compared with high-gloss coated paper. The former is ideal for normal book printing, while the latter the choice for high-quality brochures. Reading A Paper and Paperboard Reading A differ v. 不同;有区别 1. differ in Countries differ greatly in determining taxable earnings. The twin brothers are alike in appearance but differ greatly in disposition. Reading A 2. differ from Opinions on various social questions differ from person to person. The speed of a train differs greatly from that of an airplane. 3. differ with Reading A They differ with each other as to the precise meaning of this article in the contract. Pay attention to uniting and working with comrades who differ with you. Reading A compare with Phr. v. 与……相比 They are pretty sure that no place can compare with their own corner of Maine. 1. used without object Living in a town can' t compare with living in the country in many respects. If you compare the translation with the original, you will find the inaccuracy. Reading A Compare your answers with those at the back of the book to see if they are right. 2. used with object Printing and Packaging Materials Paper can also be subdivided into fine and coarse papers. Fine papers are used for printing books and magazines, and coarse papers for packaging. Paperboard is typical of coarse papers. It is a kind of multi-layer material, the inner layer of which is usually made from recycled fibers. Corrugated board is a widely used type of paperboards to make containers because it is light, strong and easily changed for all products. Reading A Paper and Paperboard Reading A be subdivided into Phr. v. 细分成 Part of the building has been subdivided into offices. The knowledge management model may be subdivided into the intelligence capital model and the social structure model. Reading A be typical of Phr. v.是……的典型代表、特征 It is typical of Americans to hop from job to job It's typical of Bob to do a disappearing act just when there's work to be done! Reading A multi- combining form.有很多的 multi-purpose building 多功能建筑 multi-line operation 多元化经营 multi-user source coding 多用户信源编码 multi-job processing 多道作业处理 multiracial society 多种族社会 Printing and Packaging Materials The use of plastics in packaging has accelerated rapidly since the 1970s, in large part because of their unique features: flexible, light weighted, cost-effective, durable, unbreakable, hygienic and safe. Plastic has many variations, such as PVC in food packaging, or PET, a glossy film used for microwave trays and semirigid containers. In printing, the selected plastic substrate usually determines the printing process to be used or the printing process could help determine the substrate. Reading A Plastic materials Reading A accelerate v.加速 They need to accelerate the application of modern management methods and information. Sunshine, fresh air and rest often accelerate a person's recovery from sickness. Printing and Packaging Materials Aluminum foil was adopted for packaging shortly after its initial production in 1913. Reading A Metal materials Reading A adopt v. 采纳;采用 He was able to persuade capital to adopt his plans. The schools must adopt new methods of teaching foreign languages. Printing and Packaging Materials As one of the major flexible packaging materials, it finds uses as a wrapper for a variety of products. Aluminum foil is generally laminated to paper or plastic films to increase ruggedness. When laminated to a polyester film, it becomes metallized polyester, which has outstanding barrier properties and good printability. Reading A Metal materials Reading A property n. 特性;性质 We should focus on the environmental properties of the substance. Certain plants have soothing properties. Printing and Packaging Materials Glass is a rigid packaging material that does not alter its characteristics with the passage of time, nor does it need additional treatment to make it impervious. Although glass is heavier and more breakable than plastic and aluminum containers, it will remain an important packaging material for certain products because it is durable and transparent. Reading A Glass Reading A alter 改变;更改 v. The city centre has altered beyond recognition (=changed very much). She had to alter her clothes after losing weight. 印刷包装材料 纸和纸板在1900年前后成为了重要的 印刷承印物，它们具备如下优势: ?有许多不同的档次和种类 ?具有可回收性和生物可降解性 ?容易与其它材料相结合生产出各种涂布或层压包装产品 ?具有程度各异的不透明性 Reading A 纸和纸板 纸张的各种特质主要取决于纸张的表面处理， 如涂层或非涂层、纹理或上光。人们因不同的用途选 择不同的纸张。比如，非涂层纸与高光泽的涂层纸相 比反光率低。普通书籍采用非涂层纸就很理想，而高 质量的宣传册显然就应采用高光泽的涂层纸。 Reading A 印刷包装材料 纸和纸板 纸张还可以细分成精制纸和粗制纸。精制纸 用于书刊杂志的印刷，粗制纸则用于包装。纸板就 是典型的粗制纸。它是一种多层材料，内层往往由 回收的纤维制品再造而成。用于制做集装箱的瓦楞 纸板因其轻便、结实、易于量身定做等特点成为当 今使用最为广泛的纸板之一。 Reading A 印刷包装材料 纸和纸板 印刷包装材料 20世纪70年代，在包装行业塑料的使用 得到了加速发展，这在很大程度上是因为其独特的功能:灵活、轻便、造价 低、持久耐用、不易破碎、卫生及安全可靠。塑料产品有许多种类，如用于食品 包装的PVC或用于制作微波炉专用盘子及半刚性容器的高光泽薄膜PET。印刷过 程中，所选择的塑料承印物常常决定印刷工序，或印刷工序反过来决定塑 料承印物的选用。 Reading A 塑料材料 印刷包装材料 铝箔生产始于1913年，之后不久就用于包装。 Reading A 金属材料 印刷包装材料 作为一种主要的软包装材料，它被用于各种产 品的包装。通常人们将铝箔层压在纸张或塑料薄 膜上以增强其坚固性。当人们将铝箔层压在聚酯 薄膜上时，它就变成金属聚酯，具有出色的阻隔功 能和良好的印刷适性。 Reading A 金属材料 印刷包装材料 玻璃是一种刚性包装材料，它不会随着时间的 推移改变其特质，也不需要特殊处理来保持其非 渗透性。 虽然玻璃较重、易碎，不能和塑料及铝箔包装 产品相比，但因其具有持久性和透明性，它仍将是 一些产品的主要包装材料。 Reading A 玻璃材料 1. Uncoated paper is ideal for high-quality products such as books and brochures. 2. Paperboard is eco-friendly because it is made from recycled fibers. 3. Corrugated board is popular because it can be easily used according to customers’ requirements. Task 2 Read the passage and decide whether the following statements are true (T) or false (F). Reading A F T F Reading A 4. Plastic materials are unbreakable because they are very stiff and rigid. 5. Aluminum foil is generally laminated to paper or plastic films to add strength to them. 6. Glass needs additional treatment so as not to allow water and gas to pass through. F F T Task 3 Read the passage again and fill in the table with the information you get from the passage. Reading A Material types Advantages Variations Application Paper and Paperboard Coated paper High-quality brochures in many grades and forms; recyclable and biodegradable; easily combined with other materials; with different degrees of opacity Uncoated paper Fine paper Coarse paper Corrugated board Books and magazines Packaging Packing containers Normal book printing Task 3 Read the passage again and fill in the table with the information you get from the passage. Reading A Material types Advantages Variations Application Not mentioned flexible, light weighted, cost-effective, durable, unbreakable, hygienic and safe outstanding barrier properties and good printability strong, durable and transparent PVC PET, a glossy film aluminum foil metallized polyester As a wrapper for a variety of products Food packaging Microwave trays and semirigid containers An important packaging material for certain products Plastic Materials Metal Materials Glass Task 4 If you work with a packaging company, how can you persuade your clients to choose plastics as their packaging materials? Discuss with your partner and report the result to your class. Reading A Task 1 One of the most important materials for printing is ink. Listen to the passage about the properties of ink and fill in the blanks with what you hear. Listening Ink forms the images you see as words and pictures. Three properties of ink that control the ease and 1) _______of image transfer are viscosity, tack, and 2) _______quality. Viscosity is used to describe ink’s resistance of flow: 3) ______or heavy, fluid or light. 4) _____is a property of ink that must be controlled in order to transfer images and deliver the sheet through the press. Ink that is excessively tacky may lift or tear 5) ______surface. quality drying thick Tack paper Listening Drying quality refers to the transfer of 6) _____ink from sheet to 7) _______and the time it takes for liquid ink to dry or harden. All printing inks are made from three basic ingredients: pigment, vehicle and additive. The pigment is the dry particles that give 8) _____to ink. The vehicle is fluid that carries the pigment and causes it to adhere to the 9)________. Additives are compounds that control 10) ___ characteristics such as tack, workability, and drying quality. wet sheet color substrate ink Task 2 Ms. Zhang is meeting Mr. Dawson in her office. Listen to the conversation and answer the following questions. Listening What type of paper does Mr. Dawson like to use for the album? 2. According to Ms. Zhang, what are the two advantages of the paper Mr. Dawson prefers? Coated paper It is glossier and thicker than many other types of paper. It must have good printing effect. 3. How thick does Mr. Dawson want the paper to be? As thick as ordinary color coated paper. Task 3 Ms. Zhang is showing Mr. Dawson some samples of coated paper with different thickness and introducing to him different brands of paper and ink. Listen to the conversation and choose the best answer to each question. Listening What paper does Mr. Dawson choose to make the cover of his album? 158g coated paper. B. 250g uncoated paper. C. 250g coated paper. is NOT mentioned as a quality to tell one type of paper from another. A. Price B. Whiteness C. Surface strength ? ? Listening 3. Which brand of paper has the best quality according to Ms. Zhang? Gold East Paper. B. Zhonghua Paper. C. Sun Paper. 4. What is the disadvantage of Gold East Paper compared with Zhonghua Paper and Sun Paper? It has a coarse surface. B. It is less cost-effective. C. It is stiffer and heavier. ? ? Listening 5. What are the two qualities that make the Hangri ink more suitable for album printing? A. Workability and drying quality. B. Density and color. C. Luster and ease of image transfer. ? Ms. Zhang: Mr. Dawson, may I give you another suggestion? Mr. Dawson: Sure. Go ahead. Ms. Zhang: Don’t you think it’s better to 1) ___________ a promotional paper bag to go with the album? Mr. Dawson: It’s a good idea! Let’s do it. Ms. Zhang: Which type of paper bags do you prefer, narrow or 2) __________ ? Mr. Dawson: Um, I think the wide one will match the album better. And I want the size to be 40*28*10cm. But what material should be used? Task 4 To create a better album, Ms. Zhang is making another suggestion to Mr. Dawson. Listen to the conversation and fill in the blanks with what you hear. Listening design wide Listening Ms. Zhang: I suggest the 300g dull-finished 3) __________ . It’s thicker, stronger and more 4) _________ than the paper of the album. Mr. Dawson: I totally agree. And for the handle, what material is better, cotton or 5) ____________ ? Ms. Zhang: Cotton rope, I think. And I also suggest reinforcing the bottom with 350g white 6) ____________ to add strength to it. Mr. Dawson: Can we have our 7) _____________ printed on the bag? Ms. Zhang: No problem. coated paper durable ribbon kraft paper company logo Task 1 Work in pairs. Match the following terms with their Chinese meanings and talk with your partner about their different properties and usages. speaking 瓦楞纸 胶版纸 高光泽涂层纸 纸板 塑料材料 铝箔 金属聚酯 High-gloss coated paper Uncoated paper Paperboard Plastic materials Aluminum foil Metallized polyester Corrugated board speaking High-gloss coated paper has high reflection. It is the choice for high-quality brochures. 2. Uncoated paper has low reflection compared with high-gloss coated paper. It is ideal for normal book printing. Suggested Answers speaking 3. Paperboard is typical of coarse papers. It is a multi-layer material, often used for the transport and protection of heavy machine tools and delicate instruments. 4. Plastic materials are flexible, light weighted, cost-effective, durable and unbreakable, hygienic and safe, commonly used in food packaging. Suggested Answers speaking 5. Aluminum foil is popular in flexible packaging. It finds uses as a wrapper for a variety of products. Aluminum foil is generally laminated to paper or plastic films to increase ruggedness. 6. Metallized polyester has outstanding barrier properties and good printability. Suggested Answers speaking 7. Corrugated board is a widely used type of paperboards to make containers because it is light, strong and easily custom-sized for all products.stic films to increase ruggedness. Suggested Answers Task 2 Work in pairs. Mary Bush, an office assistant from Odyssey Promotions, wants to print some business cards. Make a conversation between Mary and Mr. Liu about the material of the cards with the help of the instructions below. speaking Odyssey Promotions Identify who you are. State the purpose of your visit. Bring forward your questions and requirements of the printing materials speaking Mary: Good morning. My name is Mary Bush, from Odyssey Promotions. Mr. Liu: Hello, I’m Liu Ming. How can I help you? Mary: I’m here to print some business cards. Mr. Liu: Why don’t you have a seat for a moment? I’ll bring you some card samples. Mary: Thank you. Mr. Liu: Here you are. They are cards produced with different grades of paper. Mary: Um, they all seem to be made of good quality materials and the workmanship is first-class, but I’m very keen on the one I’ve got here. It looks so decent and feels so soft and comfortable. speaking Mr. Liu: Wow, what good taste and good eyes you have! This business card is made of delicate paper, which is getting popular and taking up the market nowadays. Mary: What is delicate paper and what difference does it make from ordinary coated paper? Mr. Liu: It’s pure paper of all patterns and textures. Though it’s thinner, its grade is higher than that of ordinary coated paper. Mary: I see. I’ll choose delicate paper then. These business cards are printed for our top managers, so they must look topgrade, too. Task 3 Work in pairs. Suppose you are a professional from a printing factory. Practice introducing your products to your partner, using the information of the paper products given below. speaking 1. Size: 35,28,10cm . Materials: art paper, white kraft paper, ivory paper (象牙纸) . Color side: one or two sides color- printing . Reinforcement: top and bottom . Handle : cotton, ribbon, nylon (尼龙) . Logo printing: available 1. Promotional Paper Bag speaking 1. The promotional paper bag could be used in promotion activities and gift packing. Its size is 35*28*10cm, with its top and bottom reinforced to add additional strength. The material adopted for the promotional paper bag could be either art paper, white kraft paper, or ivory paper. The material for its handle is also optional: cotton rope, silk ribbon or nylon rope. You can have one side or both sides of the paper bag color-printed. Logo printing is available, and so are customized patterns and images. speaking 2. Corrugated Paper Box 1. Size: upon request 2. Materials: white poster paper, corrugated paper 3. Types: various types available 4. Surface: coated with damp-proof material, plastic films 5. Logo printing: available 6. Feature: light, strong, eco- friendly, economical speaking 2. Our company produces various types of corrugated paper boxes with different patterns and dimensions. They are widely used in packaging and transporting products, because they are light, strong, economical and eco-friendly. The material used for corrugated paper boxes is white poster paper or corrugated paper. Once their surfaces are coated with damp-proof material or plastic films, the application range of these boxes can be widened to a great extent. For example, boxes coated with plastic films are ideal for packaging products that easily go damp, such as fruits and vegetables. Company logo is welcome. If you are interested in our corrugated paper boxes, or need any further information, please don’t hesitate to contact us. Task 4 Work in groups of four. Each member of the group is responsible for talking about one ink type, including its main applications and main substrates. You can refer to the example below. speaking -set ink is suited for plastic-coated and uncoated paper. It is Off commonly used to print high-quality posters, brochures, catalogs, maps, menus and children’s books. speaking Selecting the Right Ink for the Right Job Ink Types Main Applications Main Substrates 1.Off-set ink (胶版印刷油墨) posters, brochures, catalogs, maps, menus, children’s books -coated and uncoated plastic paper, foil, film and thin metal 2.Letterpress ink (凸版印刷油墨) newspapers, magazines, packaging, some commercial printing coated paper and boards, newsprint transparent paper, metallic paper 3.Gravure ink 凹版印刷油墨) ( metal decoration, cosmetic packaging, screen printing high-grade cards and labels coated paper and boards, newsprint transparent paper, metallic paper 4.Flexographic ink (柔性版印刷油墨) wrapping paper, box coverings, cartons, containers paper and board, kraft, foil, corrugated paper 5.Screen printing ink (丝网印刷油墨) posters, wallpaper, outdoor billboards, greeting cards, packaging materials paper, cardboard, metals and foil, plastics, glass speaking 2. Letterpress ink is suited for coated paper and boards, newsprint transparent paper and metallic paper. It is commonly used to print newspapers, magazines, packaging, and some commercial printing. speaking 3. Gravure ink is suited for corrugated board, plastics, metal sheets, and paper. It is commonly used to print metal decoration, cosmetic packaging, screen printing high-grade cards and labels. 4. Flexographic ink is suited for paper and board, kraft, foil, and corrugated paper. It is commonly used to print wrapping paper, box coverings, cartons, and containers. speaking 5. Screen printing ink is suited for paper, cardboard, metals and foil, plastics, and glass. It is commonly used to print posters, wallpaper, outdoor billboards, greeting cards, and packaging materials. DATE: February 26, 2009 TO: Michael Cheng, manager of the Materials Department FROM: Zhang Hui, manager of the Customer Service Department CC: Mike Smith , manager of Purchasing Department H. P. Adams, manager of Production Department SUBJECT: Materials for the Picture Album and the Promotional Paper Bag Reading B Memorandum Reading B CC = carbon copy to:备忘录副本(转发给) To: Neil Fry CC: Anthea Bakker, Matt Fox, Mike Smith. Reading B Last week, we had a final discussion with our client, Peter Dawson, from American Landi Co., Ltd on the printing and packaging materials to be used for their picture album and promotional paper bag. The following are the material specifications requested by them: Memorandum Reading B specification (plural) n. 规格;明细 The airport building had been constructed to FAA specifications. The model car met all the engineering specifications. Reading B Picture Album Cover: 4pp, 250g/m2 APP coated paper Text: 64pp, 128g/m2 APP coated paper Ink: Hangri Promotional Paper Bag Size: 40,28,10cm Materials: 300g/m2 dull-finished coated paper Bottom: 350g/m2 white kraft paper (reinforcement) Handle: cotton rope Ink: Hangri Memorandum Reading B reinforcement n.加固; 加强 This roof needs some reinforcement. The use of steel reinforcement with structures of this type greatly increases their strength. Reading B Please review the material specifications with your technicians and have them fulfilled as soon as possible. If you have any questions, let me know. Memorandum Reading B review v. 审核;复查; 评述 The team manager’s position will be reviewed at the end of the season. We will review your situation and decide how we can help you. Reading B 日 期: 2009年2月26日 收文人: Michael Cheng，材料部经理 发文人: 张辉，客户服务部经理 转 发: Mike Smith，采购部经理 H. P. Adams，生产部经理 主 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 : 画册及宣传纸袋耗材规格 备忘录 Reading B 上周我们与美国兰蒂有限公司的客户彼得?道森就画册及宣传袋的 耗材问题进行了最后讨论，以下是经客户确认的耗材规格: 备忘录 Reading B 画册 封 皮: 4页，250g/m2 金光牌铜版纸 正 文: 64页，128g/m2 金光牌铜版纸 印刷油墨: 航日牌 纸质宣传袋 规 格: 40(长)* 28(高)* 10(高)cm 材 料: 300g/m2 无光涂层纸 底 部: 350g/,2 白牛皮纸(加强材料) 提 手: 棉绳 印刷油墨: 航日牌 备忘录 Reading B 请各位和本部门的技术人员对上述产品材料规格进行预评，并尽快 将其落实。如有问题请告知。 备忘录 1. What did Zhang Hui discuss with Peter Dawson last week? Task 1 Read the memo and answer the following questions. He had a final discussion with Peter Dawson on the printing and packaging materials to be used for the picture album and the promotional paper bag. Reading B Coated paper. 2. What material is to be used for the cover of the album? White kraft paper. What material is to be used for the bottom of the promotional paper bag? Reading B 4. What is Zhang Hui’s purpose of writing the memos? To ask his colleagues to review the material specifications with other technicians and have them fulfilled as soon as possible. 5. What does CC stand for? CC stands for complimentary copy (副本) which is sent to other readers. Reading B Task 2 Translate the following passage into Chinese. Picture Album Cover: 4pp, 250g/m2 APP coated paper Text: 64pp, 128g/m2 APP coated paper Ink: Hangri Promotional Paper Bag Size: 40,28,10cm Materials: 300g/m2 dull-finished coated paper Bottom: 350g/m2 white kraft paper (reinforcement) Handle: cotton rope Ink: Hangri Reading B Reading B 画册 封 皮: 4页，250g/m2 金光牌铜版纸 正 文: 64页，128g/m2 金光牌铜版纸 印刷油墨: 航日牌 纸质宣传袋 规 格: 40(长)* 28(高)* 10(高)cm 材 料: 300g/m2 无光涂层纸 底 部: 350g/m2 白牛皮纸(加强材料) 提 手: 棉绳 印刷油墨: 航日牌 Writing Write a memo according to the situation given below. Suppose you have received several complaints from your clients recently. Write a memo noting the problems (bad quality, poor service, etc.) and suggested solutions. DATE: February 2, 2009 TO: Ann Blake FROM: Simon Maxwell SUBJECT: Customers’ complaints This month, our technicians have received two customers’ complaints. I studied the problems to find out possible causes and solutions. Below are the results of the study. Writing Complaints Causes Solutions Poor quality The colors on the Supply the tra- of the blocking ink jet digital ditional contact on the samples; proofs are much color proofs to the edges of different from the confirm the images are printing on press. content and color. uneven. Writing Complaints Causes Solutions 2.The personalized Workers’ Have the mixed-up copies are mixed up carelessness copies returned to with regular copies. us; compensate for their additional handling and shipping cost Writing These solutions should improve our customers’ trust and confidence in us. If additional problems occur, we’ll probably need to have a staff meeting. Let me know if you have any questions. Writing ?? Organize a small group with six students in your class; ?? Carry out a market survey of newly- developed packaging materials from any sources available; ?? Organize and analyse the data collected and narrow them down to three types of new packaging materials. project ?? Divide the six students into three pairs, each pair responsible for one type of new material; ?? Search for information related to the characteristics and applications of the new material; ?? Collect data from each pair and work out a list of the characteristics and applications of each type. project ?? Write an outline first; ?? Practice writing an introduction to the three types of new packaging materials developed in recent years. project Vocabulary and Structure 1. The popularity of plastics in packaging will continue to grow, because it is strong and (break)___________ . Task 1 Fill in each blank with the proper form of the word given in the brackets. unbreakable 2. New applications have been found in these (recycle)__________ tins and bottles. recyclable 3. (compare) ___________ with paper, glass is transparent, which allows consumers to see products without opening it. Compared 4. Aluminum foil is produced in many widths and (strong)____________ for literally hundreds of applications. strengths Vocabulary and Structure 5. Sometimes paperboard may have a coating on one or both surfaces to improve its appearance and (print)____________. printability 6. Kraft paper can be coated for (addition)_________ strength, but high-quality printing is not tried on it because of its dark brown color and coarse surface. additional Vocabulary and Structure 1. Paperboard is a multi-layer material which can________________ fiberboard, corrugated board, boxboard and white board. unbreakable Task 2 Complete the following sentences with the words or phrases given in the box. Change the form if necessary. accelerate combine with in part be subdivided into adopt flexible unique determine be subdivided into Vocabulary and Structure 2. _______ working hours are becoming popular because most people believe it can improve work efficiency. Flexible 3. The bankruptcy of the enterprise was _______ due to financial difficulties. in part Vocabulary and Structure accelerate combine with in part be subdivided into adopt flexible unique determine 4. The failing economy and ceaseless wars left the people living in misery and ___________ the fall of the government. accelerated 5. Paper and paperboard can be easily____________ other materials to form coated and laminated packs. combined with Vocabulary and Structure accelerate combine with in part be subdivided into adopt flexible unique determine 6. I am in a rather_______ position, as my job is different from anyone else’s. unique 7. A person’s success____________ by many factors such as opportunity and luck. is determined 8. Some people_____ glass as their packaging material because it is durable and transparent. adopt Vocabulary and Structure accelerate combine with in part be subdivided into adopt flexible unique determine 1. Fine paper is used as writing paper and printer paper because it has longer fibers and is brighter than other paper grades. shortly adopted Task 3 Replace the italicized parts in the following sentences with words or expressions from Reading A. 2. Foil container demand dropped sharply during the 1980s but increased right after the 1990s due to the increase of take-out foods. Vocabulary and Structure 3. Laminated structures with various types and weights of paper or plastic film perform satisfactorily under a great number of conditions. a variety of 4. In order to meet the huge demand of the food industry, the development of food packaging has been quickened in the past decades. accelerated Vocabulary and Structure 5. A most important feature of that country is its breathtaking scenery, which attracts thousands of millions of visitors every year. characteristic Vocabulary and Structure Task 4 Combine the following pairs of sentences according to the model. Model: It is a kind of multi-layer material. The inner layer of it is usually made from recycled fibers. It is a kind of multi-layer material, the inner layer of which is usually made from recycled fibers. Vocabulary and Structure 1. He mentioned a book. I can’t remember the title of the book now. He mentioned a book, the title of which I can’t remember now. 2. Last summer we visited the West Lake. The city of Hangzhou is famous for the lake in the world. Last summer we visited the West Lake, for which the city of Hangzhou is famous in the world. Vocabulary and Structure 3. I saw some trees. The leaves of the trees were black with disease. I saw some trees, the leaves of which were black with disease. 4. This is an idea. The origin of the idea is to be found in Greek science. This is an idea, the origin of which is to be found in Greek science. 5. It was a game without rules. The sole aim of the game seemed to have been to drive the ball through the opponent’s goal. It was a game without rules, the sole aim of which seemed to have been to drive the ball through the opponent’s goal. 6. The president mentioned several points in his report. Two of the points were very important indeed. The president mentioned several points in his report, two of which were very important indeed. Vocabulary and Structure Task 5 Study the model given below and rewrite the following sentences, using an inverted structure. Model: Glass is a rigid packaging material that does not alter its characteristics with the passage of time. It does not need additional treatment to make it impervious, either. Glass is a rigid packaging material that does not alter its characteristics with the passage of time, nor does it need additional treatment to make it impervious. Vocabulary and Structure 1. I don’t know, and I do not care to know. I am not a millionaire, nor do I wish to be one. I don’t know, nor do I care to konw. 2. I am not a millionaire, and I do not wish to be one. 3. Mary has not been here, and John has not, either. Mary has not been here, nor has John. 4. He didn’t talk to me, and I didn’t speak a word, either. Not a man was to be seen, nor was a child. He didn’t talk to me, nor did I speak a word. 5. Not a man was to be seen, and not a child was to be seen, either. 6. They won’t wait for you, and they won’t wait for anybody. They won’t wait for you, nor will they wait for anybody. Vocabulary and Structure 1._________________________________________ (与书刊纸和书写纸相 比)，cover paper is generally thicker and is commonly used for the outside covers ofbrochures. (compare with) Task 6 Complete the following sentences by translating the Chinese into English, using the words or phrases given in the brackets. Compared with book paper and writing paper Vocabulary and Structure 2. ____________________________________________________________________ (轻便、持久耐用、不易破碎、安全可靠是塑料材料的典型特征), and for these reasons, it has found a ready market since the 1970s. (be typical of) 3. ________________________________________________________________ (包 装材料可以细分为刚性和柔性材料两大类). The latter finds uses as a wrapper for a variety of products. (be subdivided into) Light-weighted, durable, unbreakable and safe are typical of plastics packaging Packaging materials can be subdivided into two kinds: rigid and flexible Vocabulary and Structure 4. Additional strength is added to paper when it _____________________________ (与其他材料相结合). (combine with) is combined with other materials 5. As the price of packaging materials steadily increases, packaging companies have determined to _______________________________________ _________________________________________ (加快经济、环保的包装材料的发展). (accelerate) accelerate the development of cost-effective and eco-friendly packaging materials Vocabulary and Structure Thank You! 新职业英语 深圳职业技术学院应用外国语学院