ReportYou work for a market research company.Your client, a soft drink company,wants to launch a new flavoured drink .You also asked people to company normal and diet versions of the drinks.You have been asked to write a report on your findings and make recommendati...
You work for a market research company.Your client, a soft drink company,wants to launch a new flavoured drink .You also asked people to company normal and diet versions of the drinks.You have been asked to write a report on your findings and make recommendations to your client.
Look at the graphs below showing results,on which you have already made some handwritten notes.
Then using all these handwritten notes,write your report.
REPORT
Report on launch a new flavoured drink.
Introduction
This report set about to comment on findings of launch a new flavoured drink and make recommendations to client. Findings
Last month,I tasted two possible flavours with focus groups.First of all,cherry flavour, the people has 11%medium preference,9%strong dislike,7%no comment.
Secondly,strawberry flavour,the people has 59%strong dislike,they comments included too much sugar’flavour doesn’t taste real,32%very positive,9%medium preference. With regard to two flavours,cherry flavour much higher than for strawberry flavour.on the other hands,preference the
normal version,people choose strawberry more than cherry.compare the diet version,people choose cherry. Recommendations
The findings clearly show that we should cherry flavour with normal version.I also recommend diet version drinks with other flavour.
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