体验商务英语第一册unit-9(new)ppt课件

Bigcompaniesaresmallcompaniesthatsucceeded.RobertTownsend,Americanexecutiveandauthor.OVERVIEWListening—TheMinirangeLanguagefocus1---PresentcontinuousVocabulary---DescribingcompaniesLanguagefocus2---PresentsimpleorpresentcontinuousReading---LVMHSkills---StartingapresentationCasestudy---Youandyourcompany.Warmingup.Whichcompany?1.___beganin1865asaforestryandpowerbusiness.a)Ericssonb)Nokiac)Motorola2.___producesthemostsuccessfultoyinhistory.a)Disneyb)Fisher-Pricec)Mattel3.___hasitsheadofficeinSanFrancisco.a)Levi-Straussb)Nikec)CalvinKlein4.___buysmoresugarthananyothercompanyintheworld.a)Nestleb)Coca-Colac)SuchardStartingupADothecompaniesquiz.Discussyouranswerswithapartner.Thenturntopage137tocheckyouranswers.babc.5.___employsmorepeoplethananyothercompany.a)Wal-Martb)Siemensc)GeneralMotors6.___hasthelargestfactoryintheworld.a)Boeingb)Fordc)Sony7.___wasstartedbyRayA.Krocin1955.a)BurgerKingb)KentuckyFriedChickenc)McDonald’sWhatfamouscompaniescomefromyourcountry?Whatdotheydoormake?BStartingupcac.listeningMartinaMertesisCorporateCommunicationsManagerfortheMinirangeofcarsatBMW.Tickthewordsyouthinkyouwillhearintheinterview.modellaunchproductionfactoryuniversitydemandexhibitionCheckthemeaningsofanywordsyoudon’tknowinagooddictionary..1.whereisthefactory?Oxford2.Howisbusiness?Verygood.3.Howmanydaysaweekisthefactoryworkingtomeetdemand?seven4.WhatisthebiggestmarketforMinis?theUK5.WhatisthenewestmarketforMinis?China6.WhereweretheoriginalMinisbuilt?Oxford7.IsBMWdevelopingnewmodelsinOxford?yes9.1Listentotheinterview.Thenanswerthesequestions.Clistening.Languagefocus1---PresentcontinuousGrammarPresentcontinuous,basicbriefingIntroductionHowdoweusethePresentContinuousTense?Weusethepresentcontinuoustensetotalkabout:actionhappeningnowactioninthefuture.Presentcontinuoustenseforactionhappeningnowa)foractionhappeningexactlynowLookattheseexamples.Rightnowyouarelookingatthisscreenandatthesametime...Languagefocus1Iameatingmylunch.pastpresentfuture—————————————————————————— Theactionishappeningnow. .b)foractionhappeningaroundnowTheactionmaynotbehappeningexactlynow,butitishappeningjustafternow,anditisnotpermanentorhabitual.Lookattheseexamples:Murielislearningtodrive.IamlivingwithmysisteruntilIfindanapartment.WearestudyinginJinanUniversity.Languagefocus1.Languagefocus1PresentcontinuoustenseforthefutureWecanalsousethepresentcontinuoustensetotalkaboutthefuture—ifweaddafutureword!!Wemustadd(orunderstandfromthecontext)afutureword."Futurewords"include,forexample,tomorrow,nextyear,inJune,atChristmasetc.Weonlyusethepresentcontinuoustensetotalkaboutthefuturewhenwehaveplannedtodosomethingbeforewespeak.Wehavealreadymadeadecisionandaplanbeforespeaking.I’mmeetingTomthisafternoontotalkaboutthenewproject.WeareflyingtoTokyotoattendaninternationalconferencenextweek..Languagefocus1Lookattheseexamples:We'reeatinginarestauranttonight.We'vealreadybookedthetable..Theycanplaytenniswithyoutomorrow.They'renotworking.Whenareyoustartingyournewjob?Intheseexamples,wehaveafirmplanorprogrammebeforespeaking.Thedecisionandplanweremadebeforespeaking.Iamtakingmyexamnextmonth.pastpresentfuture Afirmplanorprogrammeexistsnow.Theactionisinthefuture..Languagefocus1HowdowespellthePresentContinuousTense?Wemakethepresentcontinuoustensebyadding-ingtothebaseverb.Normallyit'ssimple—wejustadd-ing.Butsometimeswehavetochangethewordalittle.Perhapswedoublethelastletter,orwedropaletter.Herearetherulestohelpyouknowhowtospellthepresentcontinuoustense..Languagefocus1Ifthebaseverbendsinconsonant+stressedvowel+consonant,doublethelastletter:BasicruleJustadd-ingtothebaseverb:work>workingplay>playingassist>assistingsee>seeingbe>beingException 1stop>stoppingrun>runningbegin>beginningNotethatthisexceptiondoesnotapplywhenthelastsyllableofthebaseverbisnotstressed:open>openingstopconsonantstressedvowelconsonant(vowels=a,e,i,o,u).Languagefocus1Exception 2Ifthebaseverbendsinie,changetheietoy:lie>lyingdie>dyingException 3Ifthebaseverbendsinvowel+consonant+e,omitthee:come>comingmistake>mistaking.Languagefocus1ACompletethesesentenceswiththepresentcontinuousformoftheverbsinbrackets.BMW___________(sell)MinisinChinanow.People__________(work)inthefactory51weeksayear.I___________(call)aboutaproblem.ManyChinesepeople____________(learn)English.She_____________(attend)acourseonpresentations.He______________(work)intheofficetoday.They______________(entertain)someforeignguests.issellingareworkingamcallingarelearningisattendingisn’tworkingareentertaining.Languagefocus1BCompletethearticleaboutfoodgroupPretaManger.Usethepresentcontinuousformofthewordsfromthebox:increaseexportplanexpandtranslateThenumberofPretaManger(PaM)shops_____________notonlyinLondon,butalsoinotherpartsoftheUK.AtpresentPaM____________itsoverseasbusiness,particularlyinChina.Currentlyit_____________itsadvertisingmaterialintoChinese.PaM______________itswinningformulatoHongKongandTokyo.PaM____________toopennewshopsinNewYork.isincreasingisexpandingistranslatingisexportingisplanning.Vocabulary---DescribingcompaniesdescribingcompaniesAThesesentencesdescribetwocompanies,AutotechandGreenFingers.Choosepairsofsentenceswhichdeccribesimilarthingsandmatchthemwiththecorrectcompany.Ithasaworkforceof2,500.Autotechexportstoover12countries.ItmanufacturescarpartsItintroducesoneortwonewcomponentseachyear.AutotechprovidescomponentsforthecarindustryItemploysabout35people.GreenFingerssellssomeofitsproductsabroadItmakesgardenproducts.GreenFingerssuppliesthegardeningindustry.ItlaunchestwelvenewproductsayearAUTOTECHAlargecarpartscompanyGREENFINGERSAsmallgardenproductscompanyJohnSmithstartedAutotechin1960.GeorgeandJamesHawkinsbeganGreenFingersinthe1920s...vocabularyBNowunderlinetheverbswhichmeanthesamethingineachpairofsentencesintheExerciseAJohnSmithstartedAutotechin1960.GeorgeandJamesHawkinsbeganGreenFingersinthe1920s.vocabularyCUseverbsfromExerciseAwhichyouunderlinedtocompletethiscompanyprofile.GKSServices________in1989whenDieterNorlandlefthisjobasanengineerinthecomputerindustry.Thecompany_________high-techsecurityalarmsand________itsproductsallovertheWorld.It________150peopleatitsfactorynearRotterdam,Althoughthecompany’sheadofficeisinAmsterdamand______astaffof20,thecompany_________anumberofnewproductseachyear.GKSServices_________productstothesecurityindustryand_______domesticalarmsforthegeneralpublic.beganmakesexportsemployshasintroducessuppliesprovides.Reading----LVMHWhatproductsdoyouthinkofwhenyouseethesebrands?A1LouisVuitton2Givenchy3Kenzo4DonnaKaran1.Designerclothes,fashionaccessories,watches,luggage2.Designerclothes,perfume,cosmetics3.Designerclothes,fashionaccessories,perfume,cosmetics4.Designerclothes,perfume,homeaccessories.ReadthefirstparagraphofthearticleaboutLVMHandcompletethefactfile.BName:LVMHHeadoffice:Numberofstores:Product:Numberofbrands:workforce:France1,50056,00060Designerclothes,fashionaccessories,watches,luggageReading.CompanyProfile:LVMHMoëtHennessyLouisVuittonS.A.,usuallyshortenedtoLVMH,isaFrenchholdingcompanyandtheworld'slargestluxurygoodsconglomerate.Itistheparentofaround60sub-companiesthateachmanageasmallnumberofprestigiousbrands.Thesedaughtercompaniesare,toalargeextent,runautonomously.ThegroupwasformedaftermergersbroughttogetherchampagneproducerMoëtetChandonandHennessy,aleadingmanufacturerofcognac.In1987,theymergedwithfashionhouseLouisVuittontoformthecurrentgroup..LVMHreportsstrongsalesByJoJohnsonandMartinArnoldinPairsLVMH(LouisVuitton,MoetHennessey)manufacturesandsellsluxurygoods,suchasdesignerclothes,fashionaccessories,watchesandluggage.Thereareseveralcompaniesinthegroup.LVMHhas60famousbrands,suchasLouisVuitton,Givenchy,Kenzo,ChristianDiorandDonnaKaran.Ithas1,500storesworldwideandisexpandingitsnetwork.Itemploys56,000people.ItsheadofficeisinFrance,but63%ofitsstaffworkoutsideFrance.SalesatitsLouisVuittondivisionrose22%to￡1.175bn($1.26bn)inthefourthquarter.TotalsalesattheLVMHgrouprose4%to￡12.7bnlastyear.BernardArnault,chairman,saidthatthefashionandleathergoodsdivisionofLVMHmade‘excellentprogress’.Reading.LVMHhadexcellentsalesbecauseofitsstrongbrands,storeopeningandsuccessfulnewproductlaunches.Oneofitsnewproducts,theTambourwatch,didnothavehugesalesbutitbroughtcustomersintothestores.SalesintheUS,FranceandJapanweregood.FewerJapanesetouriststraveledlastyear,buttheyboughtmoregoodsintheirhomemarket.Recently,LVMHopenedalargestoreinJapan,whichisdoingwell.LVMHisacreativeandinnovativegroup.Itaimstoimpressitscustomerswithitshighqualityandlong-lastingproducts.Itsnewproducts----particularlyincosmetics---dependalotonresearchanddevelopment.LVMHcontrolseverydetailofthebrands’image.FromtheFinancialTimesFINANCIALTIMESWorldbusinessnewspaperReading.PrestigiousbrandsunderLVMH.Answerthesequestions.C1.WhatpercentageofLVMH’sstaffdonotworkinFrance?2.WhatwasthepercentageincreaseinsalesattheLouisVuittondivisioninthefourthquarter?3.WhichofthefollowingwerereasonsfortheincreaseinLVMH’ssales?()a)Well-knownproductsc)Betterresearchb)Newstores.d)Newproducts4.HowdidthelaunchoftheTambourwatchhelpLVMH?5inwhichmarketsdidLVMHsellalotofproducts?Reading63%22%a,b,dItbroughtcustomersintothestores.US,France,Japan.DMarkeachstatementtrueorfalse.Reading1.LVMH’smainproductiscosmetics.2.LVMHdoesn’tlaunchmanynewproducts.3.,salesinJapanarepoor.4.LVMH’sproductsarewellmade.5.TheimageofitsproductsisimportanttoLVMH/DWhydoyouthinkLVMHisasuccessfulcompany?Whatothersuccessfulcompaniesdoyouknow?Whyaretheysuccessful?falsefalsefalsetruetrue.AUnderlinethepresentsimpleorthepresentcontinuousformoftheverbtocompletethesesentences.Istay/amstayingattheRitzeverytimeI’minNewYork.Istay/amstayingattheRitzatthemoment.Sheworks/isworkingathometoday.Sheworks/isworkingathomeeveryday.Sheoftencalls/iscallingRussia.Atthemomentshecalls/iscallingacustomerinMoscow.Languagesfocus2.4.Idon’tusuallydeal/dealingwithallthepaperworkIdeal/amdealingwithallthepaperworkwhileSusanisaway.5.Itnormallytakes/istakingabouttwomonths,butthisdeliverytakes/istakinglongerthanusual.6.Wenormallyuse/areusingaLondonfirm.thistimeweuse/areusingadifferentcompany.Languagesfocus2.BCompletethisarticlewiththepresentsimpleorthepresentcontinuousformoftheverbsinbrackets.Languagesfocus2TheInditexgroupTheInditexgroup______(own)sixfashionchainsincludingZara.It______(have)around1,500storesworldwide.It________(operate)in44countries.Inditex________(employ)27,000peopleand____(have)morethan200fashiondesigners.Currentlythefashiondedigners_____________(work)onnextyear’sdesigner.TheInditexgroup_________(do)verywellatthemoment,andit__________(try)tobecomeaglobalfashionleader.AmancioOrtega,thefounderofInditex,also_________(invests)inpropertyandhotels.Mostofthisyear’sinvestment__________(stay)inSpain,ownshasoperatesemployshasareworkingisdoingistryinginvestsisstaying.CLanguagesfocus2Workinpairs.Roleplaythissituation.StudentAworksattheEBBBank.StudentBworksattheGoldcrestHotel.Takeitturnstoshoweachotheraroundyourcompany.Saywhathappensineachareaandwhatishappeningnow.StudentAEBBBank.Languagesfocus21.Thisisthemainhall.Weservecustomershere.Atthemomentacashieristalkingtoacustomer.2.ThisistheCurrencysection.Weexchangeforeigncurrencyhere.Atthemomentacustomerischangingdollarsintoeuros.3.ThisistheLoansSection.Ourassistantmanagerarrangesloansforcustomershere.Atthemoment,theassistantmanageristalkingtoacustomeronthephone.4.ThisistheManager’soffice.Ourmanagerworkshere.Atthemoment,themanagerismeetinganimportantclient.5.ThisistheReceptiondesk.Staffanswerquestionsfromcustomershere.Atthemoment,areceptionistislisteningtoacustomer’scomplaint..Languagesfocus2StudentBGoldcrestHotelThisisthekitchen.Weprepareandcookmealshere.Atthemomentthechefsarepreparingtoday’slunch..Languagesfocus22.Thisistherestaurant.Weservebreakfast,lunchanddinnerhere.Atthemomentthewaitersarecleaningthetables.3.Thisisthereception.Wewelcomeguestsandanswercallshere.Atthemomentareceptionististalkingtoaguest.4.ThisistheGiftShop.Wesellsouvenirshere.Atthemoment,asalesassistantishelpingacustomer.5.Thisisabedroom.Guestsstayhere.Atthemoment,amaidiscleaningtheroom..Skills---StartingapresentationAListentothestartofapresentation.Numberitemsa)toe)intheorderyouhearthem.Therearethreepartstomypresentation.Firstly.Bytheendofmypresentationyouwillunderstandclearlyourfutureplans.Goodafternoon,everyone.myname’sRicardoValdes.I’dliketotalkaboutournewmarketingstrategy.Finally,thedetailsofthecosts…35124.SkillsListenagain.Matchtheheading1to4totheitemsa)toe)inExerciseA.BTopicofthetalk3GreetingtheaudienceAim4.PlanofthetalkdbcaCWorkinpairs.Prepareanintroductiontoapresentation.Thenintroducethepresentationtoeachother.ChooseroleAorroleB,andusethenotestointroduceyourpresentation.Addanyinformationyouwish..RoleATopicThelaunchofyourcompany’snewproductPlan1.Thebackgroundtothelaunch2.Thefeaturesofthenewproduct3.TheadvertisingandmarketingplansAimTogiveaclearideaofthesalespotentialoftheproductSkillsRoleBTopicYourcompany’snewe-mailsystemPlan1.Thebackground2.Whythecompanyneededtochangethesystem3.HowtouseitandtoreportfaultsAimTogiveaclearideaofhowthenewe-mailsystemimprovescommunicationinthecompany..Goodmorning!Mynameis…andIwouldliketotalkaboutthelaunchofourcompany’snewproduct.Therearethreepartstomypresentation,Firstly,thebackgroundtothelaunch.Secondly,thefeaturesofthenewproduct.Finally,theadvertisingandmarketingplansoftheproduct.Bytheendofmypresentation,youwillhaveaclearideaofthesalespotentialoftheproduct.Goodmorning,everyone.Mynameis…andIwouldliketotalkaboutourcompany’snewe-mailsystem.Therearethreepartstomypresentation.Firstly,thebackgroundofthenewsystem.Secondly,whythecompanyneededtochangethesystem.Finally,howtouseitandtoreportfaults.Bytheendofmypresentation,youwillhaveaclearideaofhowthenewe-mailsystemimprovescommunicationinthecompany..SkillsUsefullanguageGreetingGoodmorning/afternoon.I’m…Hello,everyone.Nicetoseeyouagain.TopicMysubjecttadayis…I’dliketotalktoyouabout…i;’mgoingtotalkabout…PlanTherearethreepartstomypresentation.Mypresentationisinthreesections.Firstly,…Secondly,…Finally,…AimsBytheendofmypresentation,youwillhaveaclearideaof…Bytheendofmytalk,youwillunderstandhow/why….Casestudy---YouandyourcompanyYouarebeginningatrainingcourseongivingpresentations.Thetrainerhasprovidedastructureforanintroduction.Sheasksyoutointroduceyourselfandthecompanyyouworkfor.Youareallfromdifferentpartsoftheworldanddifferentindustries.1.Workinsmallgroups.ChooserolecardA,BorCandreadyourcompanyprofile(page138)2.Prepareanintroductionforapresentationaboutyourselfandthecompanyyouworkfor.Itshouldlastapproximatelyoneminute.3.Makeyourpresentationtotheothermembersofyourgroup,trytoansweranyquestionstheyask.4.Asagroup,decidewhatyoulikeabouteachpresentation.Whywasitinteresting?BackgroundTask.StructureforintroductionGreetingyournameYournationalityYourpositionTopicYourcompanyPlanCompanyproductsorservicesImportantfigures:numberofemployees,turnover,profitsYourdutiesABCWritingYouarearepresentativeofyourcompany.Writeashortprofileofthecompany.IncludesomeoftheInformationfromtheintroductiontoyourpresentation.Writingfilepage134Casestudy.Thankyou!.