跨文化商务交际unit 1 Intercultural communication

IntroductionCross-culturalCommunicationThegreatestdistancebetweenpeopleisnot______but_____Whenwestopcommunicating,wedie,notinbodybutinspirit.spacecultureClassroomactivitiesCasestudyGroupdiscussionTeampresentationToappreciateandevaluatedifferentculturalsystemsinordertocommunicatesuccessfullyToavoidculturalmisunderstandingstoenhanceofstudents’culturalawarenessTheaimofthecourseStudyareaVerbalLanguage(word,thoughtpatterns,...)Nonverballanguage(bodylanguage,timeconcept,spatiallanguage,paralanguage,environment…)Socialperception(values,beliefs,attitudes,worldviews…)UnitoneCommunicationInterculturalcommunicationCommunicationStudythefollowingcounicationsituation,andtrytoidentifytypesofcommunication.1.Aspeakerdeliveraspeechtoalargegathering.2.Youcomplaintoyourinstructoraboutyourcoursecreditthroughtelephone.3.Afarmergiveintructionstohisploughworkingcow.4.Aprogrammerissuescommandstoacomputer.5.Ahenclucktoherchicks.6.Mywashingmachinereceivescommandsfromthebuiltincomputer.TypesofcommunicationHumancommunicationAnimalcommunicationHuman-animalcommunicationHuman-machinecommunicationMachine-machinecommunicationWecanseethecommunicationoccurswhen1.thereareusuallytwoormorecommunicators.2.theremustbesomecontactbetweencommunicators.3therearemustbealanguagesharedbycommunicators4.anexchangeofinformationhastakenplace.TypesofHumanCommunicationInterpersonalCommunicationIntrapersonalCommunication(Within)MassCommunicationGroupCommunicationPublicCommunicationBusinessCommunicationIntra-culturalCommunicationIntercultural/InternationalCommunicationEightIngredientsofCommunicationSource信息源Encoding编码Message信息Channel渠道Responder接收方Decoding译码Response反应Feedback反馈TheprocessofcommunicationTheprocessofcommunicationCommunication:Encodinganddecodingareofgreatsignificancetosuccessfulcommunication.eg.1.liamru4skt2.“You’reasexygirl.”CommunicationListentoastoryofLitz,aFinnishandherChinesehusbandHereistheconversation:Litz:Dick,howlongisyourmumgoingtostay?Dick:Idon’tknow.Ihaven’taskedher.Litz:Whynotaskher?Dick:Whatdoyoumeanbyaskingher?Litz:ImeanwhatIsaid.Justaskherhowlongshe’sgoingtostay.CanyoudiagnoseLitz’problem?Litz’encoding:Dick’sdecoding:WhatisInterculturalCommunication?Communicationbetweenanytwopersonsfamily/education/environmentbackgroundCommunicationbetweenpeoplefromdifferentcultures(nations)Whatismoreimportantforeffectiveinterculturalcommunication?Language?OrCulture?InterculturalcommunicationInterculturalcommunicationwasoriginatedfromUSAinthelate1970saninterdisciplinarysubject(anthropology,psychology,sociology,linguistics,philosophy,semioticsetc.)ModelofinterculturalcommunicationCasestudyCasestudyCasestudy:FirstofferACanadiancolleagueandItraveledtoGuilinwithouradmirableguideLiuinveryhotweather.Sightseeingisathirstybusiness.Wedidnottrustthewater,andenjoyedexcellentbeer.WepolitelyofferedsometoLiubutherefused.Wesaidnothinganddrankourbeer.Onanotherday,Liuquicklyacceptedourofferofbeer.Heinfactlikedthebeer.PleaseexplainLiu’sbehaviorfromtheculturalperceptive.CaseanalysisInChinesecultureitisnotpolitetoacceptonthefirstoffer.ChinesecustomsshowthatLiuwasmodest,politeandwell-behavedandhadintentionofacceptingthebeeratthesecondorthirdoffer.Buthedidn’tunderstandNorthAmericanrules,whichfirmlysaythatyoudonotpushalcoholicbeveragesonanyone.Youdonotinsistonofferingalcohol.Inyourdailylife,doyouoftenacceptfirstoffer?Ifyes,inwhatsituation?TipsforInterculturalCommunicationTreatothersthewaytheywanttobetreated;beawareofandsensitivetootherculturesMaintainanopenmind:Don’trushtojudgment;thingsarenotalwaysthewaytheyseemPutyourselfinotherpeople’sshoes!TheJoyLuckClubTheJoyLuckClubwasbasedonthenovelwrittenbyAmyTan.Itisa storyaboutloveandconflictsbetweenfourdaughtersandtheirmothers.Watchthefilm,andfindouttheirconflictscausedbyculturebarriersandhowtheyresolvedthem.http://v.youku.com/v_show/id_XMzkzOTg0ODQ=.htmlTheJoyLuckClubThestoryissetinSanFranciscointherecentpast.ItshowsusthelivesoffourChinesewomenwhowerenewimmigrantstoSanfranciscoduringthe1950s.Thefourwomenacquaintthemselveswitheachotherbyplayingmahjong.TheybecameclosedfriendsbecausetheyhadsimilarexperiencesandtheycalledthemselvestheJoyLuckClub.Asamother,eachofthemhasalotofproblemswiththeirdaughter.TheJoyLuckClubObviously,theconflictsarecausedbymothers’anddaughters’generationgapsandgrowingbackgrounds.ThemothersgrewupinChinawhere therearemanytraditionsandrulestofollow.However,thedaughtersgrewupinSanFranciscoandliveinanAmericanway.Whentheirdaughtersgrowup,theyareexpectedtomarrypeoplethattheirmothersknowandagreeto.Inthismovie,thetenderandcomplicatedlovebetweenmothersanddaughterscertainlyimpressedusalot.