高级商务英语(一)Unit1:TheEmpireStrikesback1.“Whenyouwanttocreateaclimateandcultureofhyper-growth,youreallyneedtoliveandbreatheemergingmarkets.”Whenyouwanttocreateaclimateorcultureofasuperfastgrowingorganization,youreallyneedtocometoemergingmarketsandfeelinpersonwhatitislikeli...
Unit1:TheEmpireStrikesback1.“Whenyouwanttocreateaclimateandcultureofhyper-growth,youreallyneedtoliveandbreatheemergingmarkets.”Whenyouwanttocreateaclimateorcultureofasuperfastgrowingorganization,youreallyneedtocometoemergingmarketsandfeelinpersonwhatitislikelivingandworkingthere.2.whichbringstogetherallofBigBlue'soperationsoutsideNorthAmericaandwesternEurope.whichbringsallofIBM'soperations(units)outsideNorthAmericaandwesternEuropeunderitsleadership.3.LatinAmericanowreportstoShanghai.nowundertheleadershipofShanghai.4.basedontherightcost,therightskillsandtherightbusinessenvironmentifthecostisrelativelylow,theskillsareuptostandard,andthebusinessenvironmentisfavorable5.horizontallyandgloballyItcanpoolallhumanresourcesofIBMandallocatetheminanoptimalwayamongbusinessunitsacrosstheworld. 6.WhyIBMrelativelypainlesssellPCdepartment?WhenLenovo,aChinesePCcompany,acquiredthebusinessdivisionofIBM,aglobalgiantoftheUSA,therewasnolossoffaceornationaldisgraceinvolvedinthisbecauseitwasconsiderednothingbutanexchangeofcommodities.7.hotlabourmarketsinemergingmarketsarecausingextremelyhighturnoverrates.theboominglabourmarketsinemergingmarketsarecausingfastflowoftalentsfromonefirmtoanother. 8.IBMreckonsthatitsglobalreachgivesitanedgeinrecruitmentandretentionoverlocalrivals.itsglobalexpansionhelpsitmaintainacompetitiveadvantageoverlocalcompetitorsintermsofthetalentsithiresandthelongertimeitkeepsthetalents9.thankstoaninfrastructureboomthatpromisestospaneverythingduetofastgrowthintheinfrastructureconstructionbusiness,whichisestimatedtocovereverypossibleprojectfrom...10.Thereisstillastrikinglackofexecutivesfromemergingmarketsatthetopofdeveloped-countrymultinationalsTherearestillveryfewlocalexecutiveswhocanclimbtothetopmanagementofdeveloped-countrymultinationals.11.thebreadthanddepthofmanagementtalentbreath=variedanddiversifiedmanagementtalentsdepth=experiencedandseasonedmanagementtalentsHeadofstrategy:策略发展总监hyper-growth:superfastgrowthEmergingmarket:新兴市场growthmarkets：成长型市场；增长型市Bigblue：nicknameforIBM国际商业机器公Perennial：long-lasting;recurring;enduringlinebusiness：AnLOB(line-of-business)isageneraltermthatdescribestheproductsorservicesofferedbyabusinessormanufacturer.Insomelargeenterprisecultures,thetermline-of-business(LOB)isusedasasynonymforcorporatedivision.cutting-edge：leading-edge;sophisticated;hi-techCommoditised：convertedintoacommodityOutsourcing：外包Thecontractingorsubcontractingofnoncoreactivitiestofreeupcash,personnel,time,andfacilitiesforactivitiesinwhichacompanyholdscompetitiveadvantage.Companieshavingstrengthsinotherareasmaycontractoutdataprocessing,legal,manufacturing,marketing,payrollaccounting,orotheraspectsoftheirbusinessestoconcentrateonwhattheydobestandthusreduceaverageunitcost.Outsourcingisoftenanintegralpartofdownsizingorreengineering.Alsocalledcontractingout.承包
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