喜达屋酒店集团后奥运全球渠道华盛顿峰会

Dean D'Anna Associate Director, Northeast Global Sales Office (212) 459-7510 dean.d'anna@starwoodhotels.com Global Sales IEEE Panel of Conference Organizers (POCO) 24-25 July 2008 Seattle, Washington Bob Bitner Hilton Domestic bob.bitner@hilton.com Rosalie Batista Hilton International rosalie.batista@hilton.com Presented by: Muriel Carroll muriel.carroll@hilton.com Elizabeth Maisonet Director, Global Accounts 410 Park Avenue, 6th Floor New York, NY 10022 Phone: 212-715-7073 Fax: 212-750-0570 Elizabeth.Maisonet@FRHI.com www.fairmont.com www.raffles.com www.swissotel.com Global National Sales Offices GSO Summary from 2007 Global National Sales Offices IEEE Resources • Diana Voto – Disney Resort Destinations NY Global Office diana.voto@disney.com • Kelly-Ann Stoddart – Delta Hotels kstoddart@deltahotels.com • Elizabeth Maisonet – Fairmont - Raffles - Swissôtel elizabeth.maisonet@frhi.com • Harold Rodriguez – Fiesta Americana Hotels harold.rodriguez@posadas.com • Merideth Bord – 4 Seasons/Regent merideth.bord@fourseasons.com • Linda Pond Rindos - Gaylord Hotels lrindos@gaylordhotels.com • Bob Bitner – Hilton Domestic Bob.Bitner@hilton.com • Rosalie Batista – Hilton International rosalie.batista@hilton.com • Michelle Nicoletti – Hyatt Hotels Corporation mnicolet@hyatt.com • Eileen Smrtka - Hyatt International eileen.smrtka@hyatt.com • Mark V. O'Day - InterContinental Hotels Mark.ODay@ihg.com • Donna Kelley – Marriott Global Sales donna.kelley@marriott.com • Tanya Troyer – Omni ttroyer@omnihotels.com • Liz Copti - Perferred Hotel ecopti@preferredhotelgroup.com • Christina Cameris - Ritz Carlton christina.cameris@ritzcarlton.com • Natalie Moran - SOFITEL - NOVOTEL – MERCURE moran_natalie@accor-na.com • Dean D'Anna – Starwood Hotels/ Westin/Sheraton dean.d'anna@starwoodhotels.com • Brian Reaver - Wyndham brian.reaver@wyndhamworldwide.com Role of the Global Sales Organization Provide Solutions Advocacy Build Relationships Model for Partnership •Destination expertise •Property expertise •Account expertise •Solutions provider •Advocacy •Industry expertise •Contract requirements •Organizational history •Operational expertise •Industry relationships •Benchmarking/Best Practice •Supplier relationships •Logistical requirements •Operational expertise •Conference budget •Marketing/Promotion •Volunteer involvement IEEE Conference Management Team The National Sales Organization IEEE Conference Organizer Hotel Chains Global Account Pyramid for Success Buying Power For IEEE Builds IEEE Market Share •Ease of doing business •Leveraging IEEE’s buying power •Consistency in delivery of quality & service •Creativity •Consultative •Value •One point of contact •Advocacy Benefit to IEEE Meeting Organizers Greater value Compliance to IEEE contracts Successful and profitable IEEE event Global Trends & Forecasts 2008 Cost Overview Worldwide Airfare Costs increase minimally at 2% to 4% Hotel Costs daily room rates increase by 6% to 9% on average Meeting Costs expected increase 8% to 10% Car Rental Rates increase 5% to 10% "2008 Industry Forecast." BCD Travel 2007 1-14. 3 Jul 2008 . Hotel Forecast Hotel Performance by Region 69% 64% 68% 69% $136 $122 $156 $158 0 50 100 150 200 Asia Pacif ic Americas Europe Middle East/Africa R e g io n Performance Occupancy % YOY Average Daily Rate US$ Region Avg Daily Room ($) Occupancy (%) Beijing 106 67 Buenos Aires 135 66 Dubai 298 85 London 233 80 New York 242 82 Paris 229 74 Tokyo 176 78 Toronto 128 67 Hotel Performance in High Demand Markets "2008 Industry Forecast." BCD Travel 2007 1-14. 3 Jul 2008 . Air Travel Forecast Passenger Outlook Through 2010 222 106 59 44 13 12 9 3 0 50 100 150 200 250 Within Asia Within Europe US Domestic Other International North Atlantic Europe-Asia Pacific Other Domestic R e g io n Number of Passengers (in Millions) Series1 "2008 Industry Forecast." BCD Travel 2007 1-14. 3 Jul 2008 . Meetings Forecast Meeting costs are expected to rise as food, fuel costs, high airfares, and group rates impact the meeting budget 2008 forecasts indicate that average group rates will increase by 8% to 10% in major markets. 10 Largest Global Markets: 1. The United States 2. China 3. Japan 4. Germany 5. UK 6. France 7. Spain 8. Italy 9. Russian Federation 10. Canada "2008 Industry Forecast." BCD Travel 2007 1-14. 3 Jul 2008 . 2005 2006 2007 2008 World Output 4.9% 5.5% 5.2% 5.2% Advanced Economies 2.6% 3.1% 2.6% 2.8% United States 3.2% 3.3% 2% 2.8% Euro Area 1.5% 2.8% 2.6% 2.5% Japan 1.9% 2.2% 2.6% 2% United Kingdom 1.8% 2.8% 2.9% 2.7% Newly Industrialized Asian Economies 4.7% 5.3% 4.8% 4.8% Other emerging markets & developing countries 7.5% 8.1% 7.6% 7.6% Sub-Saharan Africa 6% 5.5% 6.4% 6.4% Central & Eastern Europe 5.6% 6.3% 5.4% 5.4% Commonwealth of Independent States 6.6% 7.7% 7.1% 7.1% Russia 6.4% 6.7% 6.8% 6.8% Developing Asia 9.2% 9.7% 9.1% 9.1% China 10.4% 11.1% 10.5% 10.5% India 9% 9.7% 8.4% 8.4% Middle East 5.3% 5.7% 5.5% 5.5% Western Hemisphere 4.6% 5.5% 4.4% 4.4% Brazil 2.9% 3.7% 4.2% 4.2% Mexico 2.8% 4.8% 3.5% 3.5% Annual Percent Change of Growing Global Economy "2008 Industry Forecast." BCD Travel 2007 1-14. 3 Jul 2008 . Tourism on the Global Level in 2007 898 million international tourist arrivals World tourism increased by 6.1% over 2006 Middle East has fastest growth rate at 13% Europe has slowest growth rate at 4.2% Nicholls , Dr. Sarah. "2008 Michigan Tourism- Past Performance and Future Expectations." Michigan State University April 2008 1-18. 3 Jul 2008 Tourism on Global Level for 2008 Nicholls , Dr. Sarah. "2008 Michigan Tourism- Past Performance and Future Expectations." Michigan State University April 2008 1-18. 3 Jul 2008 The increase in tourists is expected to be around 4% Travel and Tourism is the largest generator of wealth and jobs globally Contribution to GDP is expected to rise from 9% (US$5,890bn) in 2008 to 10.5% (US$10,855bn) by 2018 Growth is expected to be 4% on average for the next decade Tourism on National Level Travel is… One of country’s largest industries with  $740 billion in direct travel expenditures  $1.6 trillion in direct, indirect and induced travel expenditures  $100 billion in tax revenue One of country’s largest employers with  7.5 million direct travel-generated jobs  $178 billion direct travel generated payroll Nicholls , Dr. Sarah. "2008 Michigan Tourism- Past Performance and Future Expectations." Michigan State University April 2008 1-18. 3 Jul 2008 Business Climate Overview Outside of The United States… Significant projected room rate growth despite U.S. economic climate Occupancy levels expected to have modest growth in 2008 Major chains all have aggressive international expansion plans most with a special focus on India, China, and eastern European developing countries Meeting space remains at a premium Tips … Currency Conversion The dollar hits new lows against the Euro, CAD, and Pound Sterling… Guaranteed USD rates, as an option? When preparing your budget, allow padding for fluctuating conversion rates. Tips… Meeting room rental Meeting room rental charges apply -space is at a premium and banqueting demands are high. Generally rental (“hire” in the UK) is negotiable depending on demand. 24-hour hold is always charged. Setup days are often discounted. Tips… MICE - Meetings, Incentives, Congresses, and Events VAT - Value Added Tax (may be refundable) DDR - Daily Delegate Rate – generally includes main meeting room, am/pm breaks, and lunch (breakout/exhibit space may be charged extra) Congress Center - it’s not political! Private ownership meeting facility. Tips… Stand-up lunches - saves space and promotes networking (even if it is a bit messy) Plenary room= General Session room; Syndicate rooms= breakout rooms; Classroom= schoolroom Attrition is generally called “room block reduction” and may fall into the cancellation clause Convert square meters to square feet. “Tips for Meetings outside of the United States” Involve your GSO – They can be your best advocate Involve the country’s Tourism Commission Understand the customs of the country Contracts are different than USA – Different but easy – Less negotiations When Hotel Brands go Global When a hotel brand goes Global it simply does not build hotel buildings in exotic locations, the hotel brand represents a message and a way of doing business. It represents years of doing business and being socially aware of the local environment and people. Not only must global hotel brands focus on delivering exceptional experiences for their guests, but they must also recognize the environment in which they are emerging and create a universal desire for their brand. When you work with a hotel brand that is familiar to you in a not so familiar destination, you can have the comfort level that they will know your business and make the process of meeting at that specific hotel seamless with the help of your Global Sales Representative. Thank You