剑桥商务英语BEC中级考试口语模拟题1

剑桥 商务英语 商务英语精读第1册汉译英课后原题商务英语翻译课件商务英语王立非bec商务英语考试官网 BEC中级考试口语模拟题1 Part One: Interview Frame 1: Leisure and Work Now I’m going to ask you both some questions about free time and work. •Do you think that business people have enough time for relaxation,? •Do you think companies should provide leisure facilities for their employees? •Which do you think matters more to people, free time or money? •Do you think that employees should be encouraged to work overtime? Frame 2: Telephone Sales Now I’m going to ask you both some questions about telephone sales. •Why do you think companies use the phone for selling their products? •Would you like to work in telephone sales? •Do you think it’s essential to train staff to sell over the phone? •Do you think face-to-face selling will continue to be important to companies? Frame 3: Owning a company Now I’m going to ask you both some questions about owning a company. •Have you ever thought of having your own company, •What do you think is the biggest difficulty for someone setting up a new company? •Why do you think family-owned companies can be successful? •Do you think that young people can be successful company owners? Frame 4: Teamwork Now I’m going to ask you both some questions about teamwork. •Which would you prefer, working as part of a team, or working on your own ? •How do you think companies can create effective teams? •Do you think sometimes it’s better not to work in teams? •Do you think companies should invest a lot in team-building training? Frame 5: Travelling Abroad on Business Now I’m going to ask you both some questions about travelling abroad on business. • How important to you is the opportunity to travel abroad on business, •Do you think it would be better to go on a foreign business trip alone or as part of a team? •How important do you think it is to speak the language of the country you are visiting on business? •What disadvantages do you think there are for a company in sending their staff abroad on business, Frame 6: Job Benefits Now I’m going to ask you both some questions about extra benefits in jobs. -- Are extra benefits, such as medical insurance, important to you in a job? •Do you think all staff should be offered extra benefits? •Do you think having company sports facilities is a benefit for staff? •Do you think giving bonuses is a good idea? Part Two Mini-presentations WHAT IS IMPORTANT WHEN A •Dealing with customers’ orders -- Speed -- Accurate stock records B •Planning a presentation skills course for new managers -- Trainees’ needs -- Time available C •Negotiating a project deadline -- Quality of work -- Staffing costs A •Deciding whether to apply for a part-time job -- Hours of work -- type of work B •Selecting an agency to recruit staff -- Agency fees -- Area of expertise C •Aiming to develop a successful marketing strategy -- Advice from external consultants -- Range of advertising media A •Meeting potential clients for the first time -- Knowledge of products or of services -- Social skills B •Delivering goods by road -- Type of goods -- Security C •Operating in a competitive market -- Research and development -- Business takeovers A •Running a clothes shop -- Window displays -- Amount of stocks B •Planning a newsletter for staff -- Type of content -- Frequency of publication C •Choosing an accountancy firm -- Reputation -- Cost A •Looking for a job abroad -- Getting your qualification recognised -- Attending recruitment fairs B •Working with another company on a project -- Setting common goals -- Communicating regularly C •Controlling stock levels -- Keeping up-to-date records -- Managing available space A •Organising a meeting -- Inviting the right staff -- Producing an agenda B •Aiming to increase profit margins -- Raising prices -- Reducing production costs C •Deciding whether to renew a supplier’s contract -- Satisfaction with services -- Level of competition A •Aiming to work effectively -- Being motivated -- Having the right equipment B •Making a corporate DVD -- Presenting the right image -- Making the DVD interesting C •Planning a product promotion -- Type of offer -- Target market A •Selecting a conference centre -- Facilities -- Location B •Encouraging new ideas in a company -- Asking all staff to share their ideas -- Organising regular meetings C -- Deciding whether to accept a job offer -- Style of management -- Terms of employment A •Choosing a receptionist -- Communication skills -- Appearance B •Designing a sales brochure -- Target readers -- Costs C •Improving communication with business customers -- Providing a specific contact person -- Surveying customers’ needs A •Planning work time -- Setting deadlines -- Being flexible B •Aiming to improving a product -- Market research -- Competitors’ products C •Reducing administration costs -- New technology -- Staffing levels Part Three Collaborative tasks and discussions Task 1: Staff Development Programme •The retail company you work for has considerably increased its training budget, and now wants to introduce a full staff training programme. •You have been asked to make recommendations about this programme. Discuss the situation together and decide: ---- what the aims of the staff development programme should be ---- how ht staff development programme could be organised. Task 2: Increasing Sales The group of consultants you work with is helping a manufacturing company to increase its sales. You have been asked to be involved in this project. Discuss the situation together and decide: ---- what kind of reason there might be for the poor sales programme --- how you could collect information about the company’s current situation Task 3: Advertising a Company’s Service The computer training company you work for is planning to launch an advertising campaign for its service. you have been asked to suggest ideas for the advertising campaign. Discuss the situation together and decide: ---- whether to advertise in national computer magazines or to send sales letters to businesses in your area ---- what information about the company should be mentioned in the advertising. Task 4: Office Space Your company is expanding and needs to take on new staff, but office space is a problem. You have been asked to make recommendations about how to deal with the problem. Discuss the situation together and decide: ---- how space could be saved in the existing offices ---- what the advantages and dis- advantages would be of moving to new offices Task 5: Recruiting Temporary Staff •The company you work for is about to inform consumers about a fault with one of its products. It is expected that there will be a lot of enquiries. You have been asked for your ideas on recruiting staff to deal with these enquiries. Discuss the situation together and decide: ----what kind of people need to be recruited ----what kind of training they will need Task 6: The New Product The food company you work for is developing a new, healthy snack for children. You have been asked to prepare ideas about how to launch the product successfully. Discuss the situation together and decide: --- how to advertise the new snack --- whether to offer a discount for the first few months Task 7: Customer Satisfaction The supermarket chain you work for has carried out some market research which shows that shoppers increasingly consider environmental issues when choosing products. You have been asked to make recommendations about how the company should respond to the results of the research. Discuss the situation together and decide: ---- what kinds of change the company could make ---- how the changes might affect costs Task 8: Managing Director’s Visit You work at a factory that your company has recently opened. The Managing Director of the company is coming to visit the factory for the first time. You have been asked to look after him during the visit. Discuss the situation together and decide: ---- what a short tour of the factory should include ---- what other arrangements you should make before the visit 参考答案 Mini-presentation 1.Dealing with customers’ orders -- Speed -- Accurate stock records Speed plays an important role in dealing with customer’s orders. That is to say a delivery on time will make a big impression on the customer, thus helping establish a long-term business relationship. With accurate stock records in hands, we can offer exact information to customers who can make a correct order. 2. Planning a presentation skills course for new managers -- Trainees’ needs -- Time available Trainees’ needs is the first factor to be considered in planning a presentation skills course so that new managers’ interests can be motivated in the training process. Time available is also an important factor necessarily involved in the planning for the course in a wonderful time will bring unexpected effects. 3.Negotiating a project deadline -- Quality of work -- Staffing costs What the first important in negotiating a project deadline is to discuss whether the quality of work is in accordance with the stipulation in the contract. It is also necessary to evaluate the staffing costs which shouldn’t be beyond the budget when negotiating a project deadline. 4.Deciding whether to apply for a part-time job -- Hours of work -- type of work Your hours of work should be considered first and foremost when deciding whether to apply for a part-time job. That is to say the time can not be occupied fully by your ordinary work. The second most important is to check whether the type of work you are applying for is your favorite one for interest can bring much energy to you. 5. Selecting an agency to recruit staff -- Agency fees -- Area of expertise Agency fees can’t be ignored in selecting an agency to recruit staff because our company has the budget about it. Selecting an agency in some specialized Area of expertise can help recruit the right staff which will do good to the development of our company. 6. Aiming to develop a successful marketing strategy -- Advice from external consultants -- Range of advertising media Getting advice from external consultants can help a lot in making a better marketing strategy so as not to cause some losses in competitive market. Range of advertising media can propagate itself so as to improve its reputation in the market. 7. Meeting potential clients for the first time -- Knowledge of products or of services -- Social skills Introducing some knowledge of products or of services can help the potential clients get familiar with the company. Social skills are also very vital in dealing with these potential clients who will have a good impression on the staff and the company. 8. Delivering goods by road -- Type of goods -- Security Type of goods needs to be considered to determine proper forklift or storage truck, which will affect the storage. Security is the most important factor involved in delivering goods so as to ensure a safe arrival which is helpful to maintain a long-term business relationship with buyers. 9.Operating in a competitive market -- Research and development -- Business takeovers Reinforcing research and development will offer better products and services to customers which can reduce the risk of reaction from rivals. Business takeovers are a way of successfully breaking into the market, which will help them gain competitor’s market share. 10. Running a clothes shop -- Window displays -- Amount of stocks Window displays is a good way of communication between you and your customers which will propagate your products, and then attract more customers. Enough amount of stocks can ensure that your customers can choose their favorite clothes at any time which can satisfy with them all the time. 11. Planning a newsletter for staff -- Type of content -- Frequency of publication The type of content can focus on some events happened in the company which can help them get familiar with the development of their company. Frequency of publication can enhance the communication between staff and the company which is favorable to the development of the company. 12.Choosing an accountancy firm -- Reputation -- Cost Reputation is necessary to be considered in choosing an accountancy firm because a firm with a good reputation means it has a good working environment and can provide favorable opportunities for employees. A moderate cost can reduce the pressure on the company which can ensure its fit operation. 13. Looking for a job abroad -- Getting your qualification recognized -- Attending recruitment fairs Getting your qualification recognized is the first necessary step to look for a job abroad, because different countries have different qualifications on foreigners’ employment. Attending recruitment fairs can provide many working opportunities for foreigners which can make job-hunting much easier. 14. Working with another company on a project -- Setting common goals -- Communicating regularly Setting common goals can make the staff clear what they should do to or not, thus accomplishing the project as early as early as possible. Communicating regularly can help eliminate some misunderstandings and technical obstacle which is good for the well-operated project. 15.Controlling stock levels -- Keeping up-to-date records -- Managing available space Keeping up-to-date records can help keep pace with the market which will improve your competitive power. Managing available space can ensure the best use of the storehouse so that well-sold and up-to-date goods can be kept effectively. A Organising a meeting ---Inviting the right staff every meeting has it's own purpose / invite the target staff / achieve the expected goal E.g. If we are going to hold a meeting concerning XXX, we have to invite those people being involved in XXX team, then the aim of XXX can be achieved. --- Producing an agenda usually have meeting once a week/month / a lot of issues are to be discussed and decided / better to work out an agenda in advance /ensure a smooth and fruitful discussion ---- Create a relaxed setting for the meeting relaxed setting / encourage the participants to express their ideas freely and coherently / more creative and active B Aiming to increase profit margins -- Raising prices It means that customers have to pay much more money for the same product / the directest way to increase the margins of profit -- Reducing production costs another effective way is cost reduction/ introduce new technique/ recruit skilled workers /to improve the productivity / production costs will be reduced in the long run -- Developing new market Exploring wider market is another good way / if the domestic market has been fully developed / then enter into new overseas markets to sell more products -- Increasing the budget for advertising take advantage of multi-media means / to promote the products / enhance the image of the brand/ if more people get to know your products, then more people are more likely to buy.../ As a result, you will gain more profit margins. C Deciding whether to renew a supplier's contract -- Satisfaction with services good service will save you much time and expense / when you are unhappy with anything, the supplier immediately try and sort it out, then it deserves to give him a renewed contract. If not, better to find someone else. -- Level of competition fierce competition / if any other suppliers can provide a service of similar quality at lower cost/ better to find the most favorable one A Aiming to work effectively -- Being motivated Setting goals and deadlines for each task or even different stages of a task / then ..... -- Having the right equipment with the development of science and technology/ make full use of new office equipments / a lot of choice/ but only use the right one can we finish our task effectively -- Working out an effective plan another good idea is to work out an plan/allocate your time scientifically/get things done effectively B Making a corporate DVD -- Presenting the right image When presenting a corporate to someone else / the first thing deserves your care is the corporate right image/ all contents included in the DVD should demonstrate the right company culture and spirit, otherwise, .... -- Making the DVD interesting should be attractive first, i.e. / in my point of view, instead of ...., better to use pictures / photos / videos / beautiful background music / people will be attracted at the first sight -- Designing a beautiful cover design a beautiful cover / be sent as a gift to the customers or business partners/ enhance its image C Planning a product promotion -- Type of offer -- Target market different target markets have different requirements / and market is changing/ better to plan the product promotion according to new developments of the target market A Selecting a conference centre -- Facilities Facilities is given the priority when ...../ a variety of facilities have to be provided especially when the conference is a large-scaled one/ such as parking lot, restaurant, guest room, conference room.. -- Location invite a large number of guests / the conference centre should be conveniently located / encourage more people to attend / more discussion / more fruitful -- Lecturer Always invite some renowned experts to give lectures/ if the lecturers bring the audience a interesting yet informative speech / more successful B Encouraging new ideas in a company -- Asking all staff to share their ideas Asking all staff to share their ideas will make them have a good feeling / they will think that their work and ideas are valued by the company. -- Organising regular meetings Regular meeting is a good way to collect new ideas from the staff / regular meeting provide the staff with a good platform to exchange ideas freely / full discussion in regular meetings will in turn lead to more new ideas -- Introducing some incentive schemes the introduction of incentive schemes for the valued staff will surely encourage all staff's contribution of new ideas C Deciding whether to accept a job offer -- Style of management -- Terms of employment the conditions of employment are given the priority, including the salary, the working environment, ..../ after all, ... have to make a living -- opportunity for promotion/training Besides, we need to think about our career development /then, opportunity for promotion is another important factor we should consider when .../ if it can provide us with good opportunities for ...., we will get closer and closer to our career suceess A Choosing a receptionist -- Communication skills the most important responsibility a receptionist should fulfill is to receive people and communicate with them .... -- Appearance Receptionist represents the image of a corporate to some degree/ the receptionist is the first person the guests meet/ appearance can be nothing, but as for this position, it means something. -- Personality A person with an out-going personality is preferred when choosing a receptionist / make other people feel happy and relax / ensure a smooth and interesting coversation B Designing a sales brochure -- Target readers cater to the tastes of target readers/the contents included in the brochure should be the big concerns of the target customers -- Using clear language spell out the information about the products in clear language/ such as the product models/ functions/technical parameters /should be very clear and easy to read -- Using attractive pictures help illustrate the products a lot /stronger colors/make an impact C Improving communication with business customers -- Providing a specific contact person better to have a specific individual in charge of the correspondence with business customers / ensure a smooth and effective communiction -- Surveying customers' needs The final goal of any business is to meet customers' needs/ in this sense/ make a survey on customers' needs is of great significance A Planning work time -- Setting deadlines Setting deadlines for each task or even different stages of a task / then ..... -- Being flexible there are a lot of unexpected things / plans have to be flexible so as to cope with those unexpected happenings. -- Being practical bear in mind the aim of our plan is to get your work done in a efficient way/but plan has to be practical /fit in with the reality/ otherwise, ....useless B Aiming to improving a product -- Market research In order to meet the requirements of the target market/we'd better to make a market survey to get first-hand information / then improve the product accordingly -- Competitors' products If you know yourself and your enemy, you fight one hundred battles and win all of them. Get to know both their merits and demerits / be beneficial to your own plan of improving a product -- Customer feedback Should emphasize on user experience / then get the feedback / re-design or improve the product in accordance with the feedback C Reducing administration costs -- New technology Make full use of new technology such as some management softwares/administration jobs can be done more efficiently. / i.e. Less staffing is needed -- Staffing levels All staff are divided into different levels/ specify the administration responsibility of each level is of vital importance /facilitate an effective administration in this way/lead to cost reduction -- budget Administration costs need to be budgeted/ once we have set a clear budget plan/ manage to avoid an overspend. Part Three Collaborative tasks and discussions Task 1: Staff Development Programme The retail company you work for has considerably increased its training budget, and now wants to introduce a full staff training programme. You have been asked to make recommendations about this programme. Discuss the situation together and decide: making contribution to the goals of a firm ---- what the aims of the staff development programme should be orientation to new employees, help them adapt to the new environment. enhance the expertise of the staff, truly qualified Improve the interdepartmental cooperation, facilitate the operation Familiarize the staff with the company culture, strive for the ultimate goal of organization Find the potential management, look forward ---- how ht staff development programme could be organised. on-the-job method, give them some first-hand experience for similar situations, like secretary, operator off-the-job method, in a place away from the work place, with the human resources department supervising the training and development, can be conducted without the distractions often found at work sites. additional costs, lack of realism management development programs. lectures, seminars, discussions, case studies, simulations, field trips, even mountain hiking or other innovative activities. Task 2: Increasing Sales The group of consultants you work with is helping a manufacturing company to increase its sales. You have been asked to be involved in this project. Discuss the situation together and decide: ---- what kind of reason there might be for the poor sales programme Target the wrong market Poor advertisement campaign More rivals appeared Slow down of economy/recession Lack of the workforce at the peak season Loss of the major buyers --- how you could collect information about the company’s current situation First hand information By handing out questionnaires, sending e-mails, making phone calls, having face-to-face interviews Second hand information By consulting with some specialists, colleting data and information from the reliable sources, like the mass media Task 3: Advertising a Company’s Service The computer training company you work for is planning to launch an advertising campaign for its service. you have been asked to suggest ideas for the advertising campaign. Discuss the situation together and decide: ---- whether to advertise in national computer magazines or to send sales letters to businesses in your area Magazines Magazine advertising is mainly used to target specific audiences. Specialist Specialist magazines, for example, focus their coverage on special fields such as sports and com-puter and the ads in them are directed at the sports and computer fans. Magazine ads can make good use of color, have a longer life than TV or newspaper ads, but take a longer time to be placed. Direct Mail Direct mail advertising uses letters, fliers and catalogues which are sent to people's home or office. The mails can be personalized and are very effective in reaching specifically tar-geted people. The drawback is that they may be regarded as junk mail and thrown away without being read. ---- what information about the company should be mentioned in the advertising. Business coverage Working hours Contact information Successful cases, track record Task 4: Office Space Your company is expanding and needs to take on new staff, but office space is a problem. You have been asked to make recommendations about how to deal with the problem. Discuss the situation together and decide: ---- how space could be saved in the existing offices Reorganize the layout of the office Here's my motto for you: "When you buy something new, give away two." Remove the unnecessary equipment and furniture Replace some equipments or furniture with smaller size ones ---- what the advantages and disadvantages would be of moving to new offices Advantage: More spacious, better furnished, greater help for building a positive corporate image, facilitate to expand Disadvantage Extra costs on both renting and moving More time on commuting Task 5: Recruiting Temporary Staff The company you work for is about to inform consumers about a fault with one of its products. It is expected that there will be a lot of enquiries. You have been asked for your ideas on recruiting staff to deal with these enquiries. Discuss the situation together and decide: ----what kind of people need to be recruited Patient, polite, pleasing, being capable of dealing with emergency ----what kind of training they will need Background information about the company Skills of answering questions The standard operating process Basic knowledge of the faulty products and the parts and the problems may arouse from, expertise Task 6: The New Product The food company you work for is developing a new, healthy snack for children. You have been asked to prepare ideas about how to launch the product successfully. Discuss the situation together and decide: --- how to advertise the new snack By sponsoring the children sport meetings or Christmas party Television colorful and eye-catching --- whether to offer a discount for the first few months Used to increase customer awareness and the sales of a firm's product or service, aimed at stimulating the interest of customers and dealers Boost sales Help occupy the market in a short time Task 7: Customer Satisfaction The supermarket chain you work for has carried out some market research which shows that shoppers increasingly consider environmental issues when choosing products. You have been asked to make recommendations about how the company should respond to the results of the research. Discuss the situation together and decide: ---- what kinds of change the company could make Put more emphasis on the environment protection Take some measures to apply the green concept into the operation like using the environmentally friendly materials as the shopping bags or the package of the original products in the market. Saving energy by adjusting the temperate of air conditioning to the appropriate level, 27 degree and using LED light. Paperless office ---- how the changes might affect costs Costly in the short term Money-saving and greener for a long run Rewarding Task 8: Managing Director’s Visit You work at a factory that your company has recently opened. The Managing Director of the company is coming to visit the factory for the first time. You have been asked to look after him during the visit. Discuss the situation together and decide: ---- what a short tour of the factory should include Carefully designed itinerary R&D Meeting with the managers in the factory and listen to the report in the board room Make a tour of the machineshop/workshop to check the production line Take a look at the painting and packing shop Store room/ warehouse Chatting with technicians in canteen ---- what other arrangements you should make before the visit Contact with the assistant in advance Make the necessary reservation both for accommodation and tickets Prepare a plan graph of the factory Reserve a table in restaurant A itinerary including entertaining activities