Home Price, Time-on-Market, and Seller Heterogeneity
Under Changing Market Conditions
Ping Cheng & Zhenguo Lin & Yingchun Liu
# Springer Science + Business Media, LLC 2009
Abstract This paper develops a formal model to examine the effect of changing
market conditions and individuals’ selling constraints on selling price and time-on-
market. Using the concept of Relative Liquidity Constraint (RLC)—a stochastic
variable that captures the randomness of future individual constraints and market
conditions—the study presents the first ex ante analysis that extends the
investigation of the issue of seller heterogeneity to the point of the buying decision,
that is, from the perspective of the buyer’s (future seller’s) point of view. We show
that seller constraint, as well as the uncertainty of such a constraint, significantly
depresses the expected selling price and increases risk. Our closed-form formulas
provide a set of simple quantitative tools that enable buyers and sellers to adjust the
“market average” to their ex ante “individual expectations”.
Keywords Home price . Time-on-market . Seller heterogeneity . Market conditions
J Real Estate Finance Econ
DOI 10.1007/s11146-009-9167-1
P. Cheng
Department of Industry Study, College of Business, Florida Atlantic University, 777 Glades Road,
Boca Raton, FL 33431, USA
e-mail: pcheng@fau.edu
Z. Lin (*) : Y. Liu
Fannie Mae, 3900 Wisconsin Avenue, Washington, DC 20016, USA
e-mail: len_lin@fanniemae.com
Y. Liu
e-mail: yingchun_liu@fanniemae.com
“Happy families are all alike; every unhappy family is unhappy in its own way”.
Leo Tolstoy
(Anna Karenina, Chapter 1)
When it comes to real estate, there are two kinds of sellers—those who can afford
to wait for as long as it is necessary to sell at fair market values, and those who cannot
wait but have to sell more quickly due to various constraints. While every constrained
seller employs a selling strategy according to his unique situation, the unconstrained
sellers share one common aspect in their strategies—to wait as long as it normally
takes to sell at their desired price under the current market conditions. Since selling
under constraint is more often than not due to unpleasant circumstances (death of a
family member, divorce, unemployment, foreclosure, double mortgage payments, and
so on), the absence of these circumstances characterizes unconstrained sellers. To
borrow from Leo Tolstoy’s famous words, the unconstrained sellers are all alike; every
constrained seller is constrained in his own way.
The distinction between constrained and unconstrained sellers, however, is relative
rather than absolute. In a booming market when properties are selling quickly, most
sellers can afford to wait comfortably long enough to sell at their desired prices. But
when the market turns, many previously unconstrained sellers may find themselves
suddenly pinched—either they have to wait much longer and incur more holding costs
in order to obtain their desired price, or they have to sell in less time and receive a
less-than-desirable price. Simply put, market conditions determine asset liquidity in
general, individuals’ specific conditions determine the degree to which they are
constrained under given market conditions, which in turn determines sellers’ expected
time-on-market (TOM), reservation prices, and expected transaction prices.
While the impact of seller constraints on price–TOM relationship has been
frequently researched in the literature, few studies have attempted to examine the
impact under changing market conditions. This study intends to add to the
discussion by examining how changing market conditions and their interaction with
individuals’ selling constraints impact the selling price.
Why is this issue important? After all, at the time of listing a property for sale, the
seller faces known market conditions and known personal constraints. Since neither
is expected to change dramatically in the near term (a few weeks or a few months of
the marketing period), should anyone care about the impact of uncertain market
conditions? The answer is yes: the buyers (future sellers) should care.
All knowledge about value and risk ultimately helps buyers (future sellers) make
better investment decisions. The obvious difference between current and future
sellers is that the current condition is known but the future is uncertain. At the time
of selling, the current sellers’ personal constraints and market conditions are known.
But at the time of the buying decision, both of these are uncertain ex ante. These
uncertainties imply ex ante risk to the buyers (future sellers) and, moreover, they
tend to compound each other (i.e., poor market conditions accompanied by a higher
job-loss probability and stringent credit conditions that significantly reduce the
seller’s ability to wait). Rational buyers, therefore, need to understand the expected
return as well as the risk associated with these uncertainties in order to form a
realistic valuation of the property. If the risk is too high, it may not be justifiable to
enter the market in the first place. Arguably, an ex ante understanding of value and
P. Cheng et al.
risk is a more valuable piece of knowledge because it may help prevent buyers from
turning into constrained future sellers.
The purpose of this paper, therefore, is to provide a formal analysis of the
complex interaction among property price, time-on-market, seller heterogeneity, and
market conditions, from both the ex post (current seller) and ex ante (future seller)
perspectives. We attempt to make these contributions to the literature: First, based on
the micro market structure of the real estate transaction process, we develop a formal
model that quantifies the impact of seller constraints on expected selling price. The
model reveals that a higher degree of seller constraint associates with shorter
expected time-on-market and lower selling price or returns. Second, and more
importantly, we extend the model to the buyer’s perspective, and present the first ex
ante analysis on the issue of seller heterogeneity and selling price. Third, unlike
previous theoretical analysis that aimed at revealing directional relationships
between variables, the results of our analysis are in closed-form formulas, which
provide a set of quantitative tools for buyers or sellers to evaluate (as opposed to
generally understand) their ex ante expected return and risk.
The rest of the paper is structured as follows. We begin in the next section with a
brief review of some recent literature development in this area. In the “Model of
Real Estate Transaction Process” section we present a model for the real estate
transaction process and elaborate in detail key assumptions and concepts. In the
“Analytical Results” section we present a formal analysis leading to two theorems,
each represents the main results of our ex post and ex ante analysis. The “Numerical
Example” section provides a numerical example to demonstrate the application of
the two theorems using empirical data. The “Conclusions” section concludes.
Recent Research Development
Research on the impact of seller motivation on the price–TOM relationship is an
evolving body of literature in housing economics. Early studies focus on examining
the issue in the context of specific seller motivations such as relocation (Turnbull et al.
1990), high holding costs (Sirmans et al. 1995), double mortgage payment (Glower et
al. 1998), foreclosure (Shilling et al. 1990; Forgey et al. 1994; Springer 1996), and
vacant property (Zuehlke 1987). Genesove and Mayer (1997) shows that a seller’s
equity position affects their desired selling price and the time they are willing to wait
to obtain that price. Glower et al. (1998) analyzes a survey of homeowners that
contains explicit measures of multiple seller motivations. They find that most sellers set
a planned selling time when they list a property, and that longer planned selling time is
correlated with higher selling prices. Collectively, these studies support the consensus
that seller motivation has significant impact on the price–TOM relationship. Other
things being equal, motivated (or constrained) sellers tend to set shorter expected time-
on-market and realize lower prices relative to the unconstrained normal sellers.
But of course, this conclusion cannot be simply extended to imply that longer
TOM necessarily leads to higher prices. For example, Lazear (1986) and Taylor
(1999) provide theories indicating there is a negative relationship between selling
price and TOM. Recent work by Knight (2002), and Merlo and Ortalo-Magne
(2004) shows that one way sellers respond to constraints is by lowering listing prices
Home Price, Time-on-Market, and Seller Heterogeneity…
during the selling period, and Huang and Palmquist (2001) suggest that the negative
price–TOM relationship is simply a result of lowering reservation prices as the house
remains unsold. Sirmans et al. (2005) enumerate the results of 27 papers using TOM,
Total Days on Market, or Ln(TOM) to explain selling price. These 27 empirical tests
find two positive relationships, 12 negative relationships, and 13 instances of non-
significance. Even among studies that have found a positive price–TOM relation-
ship, (Rutherford et al. 2005, among many others) some have shown that the
relationship is non-linear. (Forgey et al. 1996; Cheng et al. 2008) The benefit of
patiently waiting has a diminishing effect and prolonged time-on-market may sends
negative signals about the quality of the property.1
Far fewer studies have examined the interaction between seller constraints and
price in the background of dynamic market conditions. Ferreira and Sirmans (1989)
examines the effect of changing market conditions on the seller’s ability to capture a
premium on favorable assumable loan in a transaction. They find that such a
premium can be captured in good market conditions without a sacrifice in time-on-
market, but it largely disappears in poor market conditions when a seller gives away
such a premium in order to limit the marketing time. Krainer (2001) shows that both
price and the probability of sale are affected by the changing market demand, as
indicated by the flow of buyers. Anglin (2006) takes a theoretical approach in
analyzing the effect of changing market conditions. He uses a locus of feasible
combinations of the expected sale price and of the probability of sale to describe the
trade-off created by a given set of market conditions. However, he does not provide
a closed-form solution that quantifies the impact of market conditions on price or the
probability of sale. Lin (2004) and Lin and Vandell (2007) provide a closed-form
solution to the task of quantifying illiquidity risk and integrating it with price
volatility. Their model considers two types of sellers—those who can always await a
desirable bid for as long as necessary, and those who are forced to sell immediately
when a liquidity shock occurs. The fact that most sellers are found in between these
two extremes, with different degrees of constraint, is not considered in their model.
This fact is formally incorporated in a recent study by Lin and Liu (2008), in which
they develop a theoretical model and formulate a unified risk metric for integrating
real estate price risk and marketing period risk. Their model includes an explicit
parameter capturing the degree of seller constraint under certain market conditions.
The current paper extends and complements Lin and Liu (2008) in three aspects.
First, Lin and Liu (2008) assumes that the seller’s circumstances at listing time is
known with certainty. In reality, the degree of seller constraint in the future is likely
to be uncertain ex ante. In other words, constraint should be a stochastic variable and
follow a certain distribution. Second, they assume that an investor’s listing price
increases during the marketing period, while a more realistic observation in the real
estate market is that the listing price remains fixed during the marketing period.2 In
1 We thank an anonymous referee for his knowledgeable insight that directed our attention to the studies
cited in this paragraph.
2 Of course, in some cases, once a property is placed on the market and an investor has received
insufficient interest given her motivation to sell, she may revise her listing price downward based upon a
revised perspective of the underlying bid distribution. In addition, in a recent paper Cheng, Lin and Liu
(2008) also adopt this assumption to study a model of time-on-market and real estate price under
sequential search with recall.
P. Cheng et al.
this paper, we assume that listing price remains constant throughout the marketing
period. Third, Lin and Liu (2008) examines seller heterogeneity by assuming there is
only one state of market conditions, while we adopt a more realistic assumption that
future market conditions are uncertain.
A Model of Real Estate Transaction Process
The real estate selling process is characterized by sequential search and bargaining.
During the search process, a seller receives offers over time from a stream of buyers
whose offer prices and timing of arrival are stochastic in nature. The buyers make
bids based on the information acquired from their search. Each time a buyer makes
an offer, the seller evaluates the costs and benefits of waiting for a potentially better
offer, and decides whether to accept the current bid. If the bid is rejected, the search
continues. A common stopping rule for this process is to assume that the seller will
accept the first bid above the reservation price, and to reject all bids below.3 And the
reservation price is affected by the seller’s holding costs due to his/her unique
personal and financial constraints. Generally speaking, sellers who are more
constrained tend to set lower reservation prices in order to increase the probability
of sale within a planned or expected time frame. To formally model such a process,
we make the following assumptions:
1. The distribution of buyers’ arrivals. We assume the buyers’ stochastic arrival
follows a Poisson process with rate l. This assumption is widely adopted by
previous studies including Sirmans et al. (1995), Arnold (1999), Glower et al.
(1998), Miceli (1989), Cheng et al. (2008), among others. It is also widely used
in standard search models in labor economics.
2. The distribution of bidding price. Consider a seller who places a property on the
market at time 0 and sells it at time t. As shown in Fig. 1, assume the
distribution of bidding prices is uniformly distributed over P t;Pt
� �
with density
function f(Pbid), where P t and Pt are the minimum and maximum bid prices,
respectively, and p�t is the seller’s reservation price. By the stopping rule, a seller
only accepts an offer that is at least as high as the reservation price. That is, the
distribution of transaction prices is a truncated distribution of bidding prices.
The degree of the truncation depends on the reservation price. The higher the
reservation price, the higher the likely transaction price, but the smaller the
range of transaction price variations.
The assumption of bidding prices being uniformly distributed is another widely
adopted assumption in early studies including Read (1988), Yavas (1992), Sirmans
et al. (1995), and Arnold (1999), as well as a more recent study by Cheng et al.
(2008). For technical simplicity, we adopt the same assumption.4 Note that we
3 Early studies in labor economics literature often rely on this assumption (e.g. Stigler (1962), Whipple
(1973) and Barron (1975)), and it has been extensively applied to the real estate market since the 1980s
(e.g. Yinger (1981), Read (1988), Quan and Quigley (1991), Yavas (1992), Arnold (1999), Lin and
Vandell (2007)).
4 In fact, our essential results would hold under a wide variety of more complex distribution function
assumptions.
Home Price, Time-on-Market, and Seller Heterogeneity…
assume the bidding price distribution is unchanged during the selling period. Since
no buyer will normally bid above the listing price, P can be regarded as the listing
price.5 Therefore, in this paper we assume that the listing price remains unchanged
during the marketing period. In addition, we should point out that the underlying
value of the property is closely related to both holding period and market conditions.
To simplify notation, we intentionally omit the subscripts denoting market state and
holding period. Hence, the buyers’ bid price is distributed as:
f Pbid
� � ¼ 1P�Pð Þ ; Pbid 2 P;P� �
0; otherwise
(
ð1Þ
Given the two assumptions above, it is obvious that there are two random
processes in the determination of the probability of a real estate sale. The first is the
potential buyers’ stochastic arrival, which is assumed to follow a Poisson distribution
with constant rate l. The second is the probability of a successful sale upon the
arrival of a potential buyer, P�p*
P�P . Let h ¼
P�p*
P�P , the arrival rate of a successful bid is
then the joint probability of the two stochastic processes, i.e. ηl. Therefore, the time
it takes for such a successful bid to arrive (i.e., time-on-market) should follow an
exponential distribution with parameter of ηl.6 This has recently been empirically
confirmed by the findings of Bond et al. (2007), in which UK data are used to
investigate a number of possible assumptions about the distribution of times to sale,
such as the normal, chi-square, gamma and Weibull distributions. Bond et al. (2007)
finds that the exponential distribution explains the data better than the others. For
5 In certain circumstances, it is well recognized that potential buyers can get into a “bidding war” in which
they bid a price above the asking price; however, this happens rarely and only when the market is
exceptionally “hot” or a property is dramatically underpriced. Based on the data from the National
Association of Realtors, Green and Vandell (1998) find that such a situation occurs in about five percent of
transactions.
6 Statistics principles state that the exponential distribution occurs naturally when describing the lengths of
the inter-arrival times in a homogeneous Poisson process.
A
tP
Observable
*
tp O
B Unobservable
tP
t
Fig. 1 Real estate bidding
prices and transaction prices
P. Cheng et al.
exponentially distributed time-on-market, the mean, or the expected TOM of the
sale, is simply:
Th ¼ E TOMhð Þ ¼ 1hl : ð2Þ
It is important to notice that, given the bidding price distribution, η is determined
by the seller’s reservation price p*. Generally speaking, sellers under higher
constraints are likely to set lower p* to increase the probability of sale. Thus, η
essentially captures the degree of seller’s liquidity constraint. In contrast,
unconstrained sellers are likely to set higher reservation prices in order to give their
properties adequate market exposure and sell at desirable prices.7 Theoretically, such
seller influence on the expected time-on-market should be exercised according to the
seller’s optimal policy or plan, subject to his unique constraints. Glower et al. (1998)
reports a survey which indicates that sellers do set planned time-on-market. To the
extent that the planed time-on-market is optimally set, Th satisfies the liquidity
definition by Lippman and McCall (1986)—the necessary expected time required to
sell assets under optimal policy. As for the actual time-on-market, it may be longer
or shorter than the planned time-on-market due to matters such as luck.
Suppose that P* is the reservation price for an unconstrained seller.
Since P � p* < P*, thus we have h* < h � 1, where h* ¼ P�P*
P�P . Similarly, the
expected TOM for the unconstrained seller is:
T* ¼ E TOM
h*
� �
¼ 1
h*l
: ð3Þ
T* can be defined as the normal selling time (NST), which represents the
expected necessary time-on-market for typical prop
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