大学体验英语3 unit3 passage B

ReturntoMenuFindoutwhyHaierhasbeensosuccessfulonthewayofbuildingitsbrandname.1. DoyourfamilyhaveaHaierproduct?Ifyes,describeit.Open.Reference:2. WhyisHaiersosuccessfulintheU.S.?ItisHaier’smarketingstrategythatworksthesuccess.Reference:ReadAboutIt LanguagePoints ContentAwareness LanguageFocus ReadingSkillPractice TranslatingSkillPractice HaierSeeksCoolU.S.ImageAndsofarthestrategy,whichmaysignalthewayforfuturecampaignintheU.S.marketbyotherChineseconsumerproductscompanies,maybeworking—atleastaccordingtotwoarmsoftheworld’slargestretailerWal-MartStoresInc.“It’snotaboutwhetherthey’remadeinChina,”saidMelissaBerryhill,aspokeswomanforWal-Mart’sSam’sClub,whoselastholidayseasoncatalogfeaturedablackHaiercoolerwithsmokedglassdoorsthatisbigenoughtochill30bottlesofwine.“They’reanexceptionalvalue,”shesaidofthe$300luxurymachine,soldalongwiththemoreordinaryHaierchestfreezerthatcostsabout$160.Wal-Mart’smaindiscountoperationinAprilbegansellingthechestfreezersinhalfofits2600stores,whilemostofitsstoressellatleastoneoftwoversionsofcompactrefrigeratorsmadebyHaier.“They’repopularandbeatingourexpectationsonsales,”saidWal-MartspokesmanRobPhillips,whoaddedthattheHaier4.6cubicfeetand5cubicfeetfreezerscostaboutthesameasGeneralElectricCo.’scomparableproducts,sellingforaround$169.“Whenthosecollegekidsusingourlittlerefrigeratorsgrowupandmarry,wewantthemtobethinkingofusfortheirfirstfridge,”saidMichaelJemal,HaierAmerica’spresident,whowasHaier’sfirstU.S.distributorbeforesettinguptheunitin1999.HaiermayneedtodependlessontheChinesemarketbecauseitislikelytofaceanincreasingchallengeonitsownturf.China’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.Haier,whichhadglobalrevenuesof$5billionlastyear,spent$30millionsettingupaplantlatelastyearinCamden,SouthCarolinathatwillmakelargeHaierbrandrefrigerators.CompanyofficialssaytheyhopeinitiativeslikethatwillgrowU.S.salesto$1billionby2004.“They’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets,”saidMing-JerChen,aprofessorattheDardenSchoolofBusinessAdministrationattheUniversityofVirginiaandtheauthorofanewbook,InsideChineseBusiness.BROADWAYHEADQUARTERSThecompany,whoseChiefExecutiveZhangRuiminisfamousinChinaforbeingfilmedsmashingsub-standardproductswithahammer,lastweekboughtahistoricalbankbuildingonBroadwayinManhattanfor$14million.“BuyingaNewYorkbuildingfor$14millionisnotwhat’sgoingtomakeus,”saidJemal.“It’saboutofferingthecustomerstheproductsthecompetitiondoesn’thave.”Inthethirdquarterof2002,forexample,thecompanyplanstolaunchstainlesssteelInternet-linkedapplianceswithFlashGordonstylings,suchasahomeclotheswashingmachinethatcanbestartedviatheInternet,hesaid.TogrowitsbrandintheU.S.,thecompanyhastakenoutadspaceonacase-by-casebasisontrolleycarsatJFKInternationalAirportinNewYorkandonbillboardsinMiamiandChicago,buthasnotyetcontractedwithanyofthebigadvertisingfirms.AndHaierAmericaisnotonlybattlingrivalappliancemakersintheU.S.—itisalsomanufacturingforsomeofthem.AsOEM2,HaierAmericadoesabout20to25percentofitsmanufacturingonacontractbasisforothercompanies,includingbigU.S.competitors,whosellitsproductsundertheirownbrandnames.(719words)Moretolearnhousehold a.— concernedwiththemanagementofahouse;domesticExample Husbandandwifeshouldsharethehouseholdchores.householdname — commonlyknownnamehousehold a.— concernedwiththemanagementofahouse;domesticExample Hewasonceahouseholdname,butnownooneremembershim.Moretolearnhouseholdname — commonlyknownnamehousehold a.— concernedwiththemanagementofahouse;domestichouseholdword— awordthateveryoneknowsExample “WTO”quicklybecameahouseholdwordinChina.ambitious a.— 1) havingastrongdesireforsuccess,power,wealth, etc. 2) needingorshowingagreatamountofskilland efforttobeachievedExamples Theambitiousyoungmanintendstohaveacompanytohisownname. Thecitymayorhassetambitiousgoalsfortherecyclingofhouseholdwaste.Translate 他们虽穷却很有志气。Key Theyareambitiousalthoughtheyarepoor.sleek a.—smoothandshiningExamples Thecathassleekfur. Thenewcar’ssleeklinesshouldmakeitverypopular.outflank v.— togainanadvantageover(someone)bydoing somethingunexpectedExamples Jack’sproposalwasoutflankedbythoseofmoreradicalreformers. Tooutflankitsrivals,thecompanycarriedoutunexpectedpricereductions.compete v.— totrytodoorbebetterthansomeoneelseExamples BysettingupitsAmericanheadquartersinNewYork,Haierisreadytocompeteinternationally. Thestoreswillinevitablyendupcompetingwitheachotherintheirpushforincreasingmarketshare.Translate 我们要同日本公司竞争国际市场。Key WemustcompetewithJapanesecompaniesforworldmarket.…bytargetingstudentsinthehopethattheywillremainloyalastheygetoldertarget v.— tocausetohaveaneffectonaparticular, intentionallylimitedgroupExamples Thiscomputeristargetedspecificallyatteenagers. Mostadstargetaspecificareaofthemarket.Moretolearn…bytargetingstudentsinthehopethattheywillremainloyalastheygetolder …byaimingatstudentsasprimarycustomers,hopingthattheywillremainregularcustomersofHaierastheygetolder.sofar — uptothepresentmomentExamples Thestockmarkethassofardonesignificantlyforthenationaleconomy. Sofarsogood.Pleasemakeasentencebyusing“sofar” ?chill v.— to(causeto)becomecold,esp.withoutfreezingExamples Beerstastebetterifchilled. Chillthefruitsaladuntilservingtime.Doyouknowit’sadjectiveform?chilly luxury n.— 1) greatcomfort,esp.asprovidedbyexpensiveand beautifulthings 2) somethingexpensiveorhardtoobtainExamples It’saluxurytodineinsuchanelegantrestaurant. Duringthewar,champagnewasarealluxury. They’repopularandbeatingourexpectationsonsales Theyarepopularandthesalesarebeyondourexpectation(betterthanweexpected).Examples Theincomeoffarmersisnotcomparableatpresenttothatoftownspeople. Thegirlsareofcomparableages.comparable a.— equivalent;similar;thatcanbecomparedTranslate 一台象这样好的冰箱在欧洲可要贵得多。Key AcomparablerefrigeratorwouldcostfarmoreinEurope.Examples Thecompanyhasalmostdominatedthesoftwaremarketwithitsoperatingsystems. Thestrongusuallydominate(over)theweak.dominate v.— tohaveorexercisecontrolorpower(over)mainstream n.— thewayoflifeorsetofbeliefsacceptedbymost people Examples Disabledpeopleshouldenterthemainstreamofsociallife. Thiswasthecompany’sfirststepintothemainstreamofcommercialmovies.CanyoutranslatethefollowingwordsintoChinese? mainbody mainland mainstayn.主体；正文n.大陆；本土n.支柱,中流砥柱China’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.Examples Thefundsopenedupfreeeducationtomorechildren. Einstein’stheoryopenedupawholenewworldtous.openup…to— tomakeavailableoraccessibletoMoretolearnChina’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.Translate 中国加入WTO后，厂家在国内市场将面临更加激烈的外来竞争。revenue n.— theincomethatagovernmentorcompanyreceives regularlyExamples Taxesprovidemostofthegovernment'srevenue. Revenuesoftextileindustryhavefallendramaticallyinrecentyears.smash v.— to(causeto)breakintopiecesviolentlyandnoisilyExamples Theangrycrowdstartedsmashingcarsontheroad. Aglasscupfelloffandsmashedintopieces.smash v.— to(causeto)breakintopiecesviolentlyandnoisilyExamples Theangrycrowdstartedsmashingcarsontheroad. Aglasscupfelloffandsmashedintopieces.FlashGordon— acharacterwhoappearedinAmericancomicsandfilmsinthe1930s.Inthestories,FlashGordontravelsthroughspaceandsavestheEarthfrommanydangers.contract — 1) v.toarrangebyformalagreement 2) n.alegaldocumentthatstatesaformalagreement betweentwodifferentpeopleorgroupsExamples Thecompanyhasjustcontractedtobuildsheltersforthehomeless. Wehavecontractedwithsomemajorsupermarketsforthesupplyofourproducts. Theymighttakelegalactionagainstyouifyoubreakthecontract.1. Whatisthemainideaofthepassage? A) Haierrefrigeratorsandfreezersarebecomingmoreandmore popularwithAmericancollegestudents. B) TheoldideathatChineseproductsinAmericaaremainly cheaptoysisnolongertruebecauseofHaier’sefforts. C) Usingitsownstrategies,Haierisgraduallybuildingitsbrand nameintheAmericanmarket. D) Haier’ssuccessfulstrategysignalsthewayotherChinese companiesshouldtakefortheirfuturecampaignsintheU.S. market.1. Whatisthemainideaofthepassage? A) Haierrefrigeratorsandfreezersarebecomingmoreandmore popularwithAmericancollegestudents. B) TheoldideathatChineseproductsinAmericaaremainly cheaptoysisnolongertruebecauseofHaier’sefforts. C) Usingitsownstrategies,Haierisgraduallybuildingitsbrand nameintheAmericanmarket. D) Haier’ssuccessfulstrategysignalsthewayotherChinese companiesshouldtakefortheirfuturecampaignsintheU.S. market.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.2. Whichofthefollowingbestexplainsthesubtitleofthesecondpart—“COLLEGETOEHOLD”? A) HaieraimsatU.S.collegestudentsinthehopethattheywill becomeitsfutureemployees. B) HaiertakesadvantageofthestrongpurchasingpowerofU.S. collegestudentstostriveforagreatershareoftheU.S. market. C) Haierwantstobenefitfromtheadvancedtechnologyand administrationofU.S.colleges. D) HaierfocusesonU.S.collegestudentsfortheprospectof havingthemasfuturecustomers.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.2. Whichofthefollowingbestexplainsthesubtitleofthesecondpart—“COLLEGETOEHOLD”? A) HaieraimsatU.S.collegestudentsinthehopethattheywill becomeitsfutureemployees. B) HaiertakesadvantageofthestrongpurchasingpowerofU.S. collegestudentstostriveforagreatershareoftheU.S. market. C) Haierwantstobenefitfromtheadvancedtechnologyand administrationofU.S.colleges. D) HaierfocusesonU.S.collegestudentsfortheprospectof havingthemasfuturecustomers.3. Jemal’sstatementthat“buyingaNewYorkbuildingfor$14millionisnotwhat’sgoingtomakeus”canbeunderstoodas________. A) theyarenotgoingtomakemoneyfromthatbuilding B) buyingthatbuildingisnotforshowingtheirstrength C) Haierwon’tsucceedonlybythepurchaseofthatbuilding D) buyingthatbuildingwon’tputthemindifficultyEx.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.4. Ming-JerChen’scomment“they’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets”referstothefactthat________. A) HaierwillfindasuitablepositionintheU.S.marketthrough exploration B) Haierprovidesitsemployeestrainingcoursesonmarketing C) HaierhassetupaplantinCamdenthatwillmakelargeHaier refrigerators D) HaierplanstolaunchInternet-linkedapplianceswithFlash GordonstylingEx.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.4. Ming-JerChen’scomment“they’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets”referstothefactthat________. A) HaierwillfindasuitablepositionintheU.S.marketthrough exploration B) Haierprovidesitsemployeestrainingcoursesonmarketing C) HaierhassetupaplantinCamdenthatwillmakelargeHaier refrigerators D) HaierplanstolaunchInternet-linkedapplianceswithFlash Gordonstyling5. Itcanbeinferredfromthepassagethat________. A) withthehelpofsomebigadvertisingfirms,Haierisgrowing quickly B) arefrigeratorwithanAmericanbrandnamemaybeaproduct ofHaier’s C) refrigeratorsmadebyHaieraremuchcheaperthanthoseby America’scompanies D) Haieristhesecond-biggestmanufacturerofrefrigeratorsin theU.S.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.5. Itcanbeinferredfromthepassagethat________. A) withthehelpofsomebigadvertisingfirms,Haierisgrowing quickly B) arefrigeratorwithanAmericanbrandnamemaybeaproduct ofHaier’s C) refrigeratorsmadebyHaieraremuchcheaperthanthoseby America’scompanies D) Haieristhesecond-biggestmanufacturerofrefrigeratorsin theU.S.LanguageFocus Vocabulary(Ex.11) Phrases(Ex.12) Translation(Ex.13)1. Government________haverisendramaticallywiththesuccessfulreadjustmentofthestate-ownedenterprises. revenues2. By________youngpeopleaged15to25,theTVseriesturnedouttobequiteahit. targetingEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 3. Somethinkthatinsteadofgivingusmoreleisuretime,such________ascomputersjustseemtoaddtothepressuresofmodernlife. appliances4. PeopleallovertheworldwereshockedwhentheylearnedofthedeathofPrincessDiana________televisionandradio. viaEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via Ex.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 5. Whenthehostteamwasbeaten,thefuriousfootballfanthrewthebeerbottleathisTVset,________ittopieces. smashing6. Nowadays,80%ofcompaniesmakethebestprofitsfromkeepingcustomerswhoremain________tothem. loyalEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 7. Tobegrantedasubstantialyearlybonus(奖金)isconsidered________togettingaraiseinpay. comparable8. MyIDcardislockedupinthetopdrawer______someimportantdocuments. alongsideEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 9. Withsomanypeople________unemploymentbenefit,youcan’texpecttheeconomyofthatcountrytorecoversoon. claming10. Asitwas________inamountainvillage,themoviegivesarealisticpictureofcountrylife. filmed1. It________everyone’s________thathisdebutalbum(个人首张专集)stayedintheAmericanTopTenChartsfor15weeks. beat…expectation2. ________therehasbeennoeffectivemedicineagainstthediseasealthoughalotofefforthasbeenmadetofindone. SofarEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofar3. Thefactoryhas________agoodreputationforitsproductsbyattachinggreatimportancetoqualityandafter-salesservice. builtup4. WhenevertheSouthKoreanfootballteamwereplaying________,thousandsoffanswouldcometothestadiumtosupportthem. athomeEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofar5. Onlineeducationalcourseswouldbeputtouse________aglobal________inthefollowingdecade. on…basisEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofarEx.13 TranslatethefollowingsentencesintoEnglish.1. 伟人能以人格的力量来控制困难的局面。(todominate)agreatmanbyforceofcharacterAgreatmancandominatedifficultsituationsbyforceofcharacter.dominatedifficultsituationsdifficultsituationsEx.13 TranslatethefollowingsentencesintoEnglish.2. 根据最新报道，旅游者去一些东南亚国家旅游无需再申请入境签证。(accordingto)accordingtothelatestreportapplyforAccordingtothelatestreport,ChinesetouristsdonothavetoapplyforanentryvisatosomesoutheastAsiancountries.entryvisaEx.13 TranslatethefollowingsentencesintoEnglish.3. 从信封的颜色来看，这封信可能来自一位女性。(tosuggest)…suggestmightbefrom…Thecoloroftheenvelopesuggeststhatthelettermightbefromawoman.Ex.13 TranslatethefollowingsentencesintoEnglish.4. 虽然火车的速度比不上飞机，但是很多人还是愿意坐火车。(torival)rivalplanesforspeedprefertoTrainscan’trivalplanesforspeed,butmanypeopleprefertotravelbytrain.Ex.13 TranslatethefollowingsentencesintoEnglish.5. 一旦人们看到这种管理模式确实有效，就更有可能接受它。(tobelikelytodo)administrationmode(it)reallyworksPeoplearemuchmorelikelytoacceptthisadministrationmodeoncetheyseethatitreallyworks.bemuchmorelikelytoacceptpropositionalmeaning(tobedealtwithinUnit4)contextualmeaning(tobedealtwithinUnit5)conceptualmeaningUnderstandingforlevelsofmeaningpragmaticalmeaning(tobedealtwithinUnit6)ExercisesDefinition Theconceptualmeaningofawordisknownasthedictionarymeaningwhichindicatestheconcepts. Inreadingwecanfindthatmanydifferentwordshavethesameconceptualmeanings.ConceptualmeaningExampleExample Theconceptualmeaningortheprimarydictionarymeaningoftheword“walk”istomoveforwardbyplacingonefootinfrontoftheother. Therearealsoafewotherwordsthat,accordingtothedictionary,mean“tomoveforwardonfoot”: stroll swagger lumber Thesesynonyms,althoughwithdifferentconnotativemeanings,havethesameconceptualmeaning.ConceptualmeaningExampleExampleExampleConceptualmeaningstroll ThenewlywedsstrolleddownthestreetsofParis. (Strollsuggestsaleisurely,carefreewalk)Conceptualmeaningswagger Thewealthybusinessmanswaggeredintotherestaurantanddemandedatable. (Swaggersuggestwalkinginabold,arrogantmanner.)Conceptualmeaninglumber Theoverweightmanlumberedalong,breathingheavilyandoccasionallytripping. (Lumbersuggestsaclumsy,awkwardmovement.)Ex.14 Readthefollowingparagraphcarefullyandanswerthequestionsabouttheconceptualmeaningofthecoloredwords. WhenanAmericanpresidenttakesavacation,hisassistantsusuallyemphasizetonewsreporterstheworkthathedoesduringhisvacation.Incontrast,whentheprimeministerofJapanrecentlytookavacation,hisaidsemphasizedtothepressthathispurposewasrelaxation—noworkatall.1. WhoisthecounterpartinpositiontotheAmericanpresident?TheprimeministerofJapan.ReferenceEx.14 Readthefollowingparagraphcarefullyandanswerthequestionsabouttheconceptualmeaningofthecoloredwords.2. Whatisthesynonymforassistants?Aids.Reference WhenanAmericanpresidenttakesavacation,hisassistantsusuallyemphasizetonewsreporterstheworkthathedoesduringhisvacation.Incontrast,whentheprimeministerofJapanrecentlytookavacation,hisaidsemphasizedtothepressthathispurposewasrelaxation—noworkatall.Ex.14 Readthefollowingparagraphcarefullyandanswerthequestionsabouttheconceptualmeaningofthecoloredwords. WhenanAmericanpresidenttakesavacation,hisassistantsusuallyemphasizetonewsreporterstheworkthathedoesduringhisvacation.Incontrast,whentheprimeministerofJapanrecentlytookavacation,hisaidsemphasizedtothepressthathispurposewasrelaxation—noworkatall.3. Whatisthesynonymfornewsreporters?Thepress.Reference 翻译 阿房宫赋翻译下载德汉翻译pdf阿房宫赋翻译下载阿房宫赋翻译下载翻译理论.doc 的省词(Omission)语法或习惯 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 达法需要语义或修辞需要翻译的省词取决于以下两种情况：ExercisesExamples Universityapplicantswhohadworkedatajobwouldreceivepreferenceoverthosewhohadnot. 报考大学的人，有工作经验的优先录取。 WhenRontgenputhishandbeforetheX-ray,hesawthebonesofhishandsonly. 伦琴把手放在Ｘ射线前面时，只见到手上的骨头。 语义或修辞需要Examples Theintensityofsoundisinverselyproportionaltothesquareofthedistancemeasuredfromthesourceofthesound. 声音的强度与距声源距离的平方成反比。Ifwintercomes,canspringbefarbehind?冬天来了，春天还会远吗？语法或习惯表达法需要1. Therewasnosnow,buttheleavesweregonefromthetrees,andthegrasswasdead.2. Insteadofoneoldwomanknockingmeaboutandstarvingme,everybodyofallagesknockedmeaboutandstarvedme.Ex.15 TranslatethefollowingsentencesintoChineseandusetheellipsistechniquetodealwiththecoloredpartsifnecessary. 天未下雪，但叶落草枯。 那时打我并且使我挨饿的不只是一个老太婆，而是老老少少各式各样的人。3. Wecanmeasuretheamountofwaterinapot,butwecan’tmeasureitsheat.Wedon’thaveaninstrumentforthat.4. Asthetemperatureincreases,thevolumeofwaterbecomesgreater. 我们能测量罐内的水量，但不能测量水的热度，我们还没有这种仪器。 温度增高，水的体积就增大。Ex.15 TranslatethefollowingsentencesintoChineseandusetheellipsistechniquetodealwiththecoloredpartsifnecessary.5. Histelescopeandhisexperimentswerealwaysbringinghimnewsurprises,andhemadenotesofhisworkeveryday. 他的望远镜和实验总是给他带来惊奇的新发现，他每天都把工作情况记录下来。Ex.15 TranslatethefollowingsentencesintoChineseandusetheellipsistechniquetodealwiththecoloredpartsifnecessary.ReturntoPassageAReturntoMenuReturntoPassageB此 课件 超市陈列培训课件免费下载搭石ppt课件免费下载公安保密教育课件下载病媒生物防治课件 可下载高中数学必修四课件打包下载 下载可自行编辑修改，供参考！部分 内容 财务内部控制制度的内容财务内部控制制度的内容人员招聘与配置的内容项目成本控制的内容消防安全演练内容 来源于网络，如有侵权请与我联系删除！