可口可乐英文可口可乐英文
SWOT analysis of Coca-Cola Company
Coca-Cola Company established in 1892.It is world's biggest beverage company.It owns 48% market share in the world.
The SWOT analysis is an analysis of strength,weakness, opportunity and threat.It is a kind of metho...
可口可乐英文
SWOT analysis of Coca-Cola Company
Coca-Cola Company established in 1892.It is world's biggest beverage company.It owns 48% market share in the world.
The SWOT analysis is an analysis of strength,weakness, opportunity and threat.It is a kind of method that leaders and governors draw up strategy and do a correct decision and planning. The first part is SW analysis, mainly analyzing an internal condition;The second part is OT analysis and mainly analyzing an external condition.
SWOT analysis of Coca-Cola Company :
Strength
It has a long history of more than 100 years;
Good quality:It has Acquired a GMP attestation, ISO
attestation.
Mimicry difficulty:The mysterious formula, the special taste,
spreading for 100 years.
Frontier spirit:In Peking Olympic Games period,It released to the Coca-Cola bottle of having the nest pattern’s print
Weakness
Its Organizing is huge, Its control isn't easy:The Coca-Cola Company is a multinational company, the company staff's amount is huge.
Its product nourishment isn’t high:Coca-Cola is the carbonic
acid beverage of high sugar, containning caffeine, easily resulting in obese.
It has high carrying cost of raw materials:The beverage inspissation carries everywhere to ensure the secret of raw materials.
Opportunity
Special attraction: the carbonic acid beverage matches young person's need more.fast food culture agree with carbonic acid beverage in the United States.
High Market share:It has about 50% Market share,China has a wide land and a large population.It’s a newly arisen market.
Take part in world and public-spirited activity:Coca-Cola sponsors Olympic Games and world cup football games,It is well known in the world.
Threat
Health consciously:Coca-Cola almost can be not healthful food. consumers will reduce drinking carbonic acid beverage.
Same profession’s and substitute’s threat:The Pepsi-Cola is the
biggest rival of Coca-Cola. tea and coffee also divide a world’s
beverage market.
Global economy recession:Influence the sale accomplishment of
beverage.
Increase recall cost:Aluminum bottles and PVC plastic bottles
aggravate recall clearance of processing fee.
, Summary:The Coca-Cola Company has strong brand advantage and good business image.Its product has mysterious formula and high market share.
,
本文档为【可口可乐英文】，请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑，
图片更改请在作品中右键图片并更换，文字修改请直接点击文字进行修改，也可以新增和删除文档中的内容。
该文档来自用户分享，如有侵权行为请发邮件ishare@vip.sina.com联系网站客服，我们会及时删除。
[版权声明] 本站所有资料为用户分享产生，若发现您的权利被侵害，请联系客服邮件isharekefu@iask.cn，我们尽快处理。
本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权，请谨慎使用。
网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传，仅限个人学习分享使用，禁止用于任何广告和商用目的。
浙公网安备 33021202002483