旅游者行为模式调查问卷_英文版

旅游者行为模式调查问卷_英文版 Questionnaire on Tourist Behavior Dear Sir/Madam, Welcome to Xi’an! We are conducting a survey on the international travelers’ behavior models. The survey will take approximately 5-10 minutes. The responses that you give in this questionnaire will be kept confidential. Thank you very much for your cooperation! A. Please circle the answer(s) for each of the following questions about your trip. 1. This is the ______ time you visit Xi’an. 1) first 2) second 3) third or more 2. How long are you going to stay in Xi’an? 1) 1 night or fewer. 2) 2~3 days. 3) 4~5 days. 4) 6 or more days. 3. Are you traveling with a tour group? 1) Yes. 2) No. 4. Are you traveling with your family/friends? 1) Yes. 2) No. 5. What sources of information did you use in planning this trip? 1) Myself. 2) My family/friends. 3) My travel agency. 4) Traditional media (eg. newspaper) 5) Modern media (eg. Internet). 6. What is the primary consideration in planning your trip? 1) Destination. 2) Price. 3) Brand. 4) Convenience. 7. Other destinations you’ve planned for this trip include _____________________. B. Please circle one number for each statement indicating the level to which you agree regarding the motivation to visit Xi’an.. Strongly Disagree——1; Somewhat Disagree——2; Neutral——3; Somewhat Agree ——4; Strongly Agree——5 Strongly Strongly Disagree Agree 1. Entertainment and relaxation 1 2 3 4 5 2. Visiting historical and cultural heritage 1 2 3 4 5 3. Learning about local custom & broadening knowledge 1 2 3 4 5 4. Exploration 1 2 3 4 5 5. Enhancing close relationship with friends or families 1 2 3 4 5 6. Making new friends 1 2 3 4 5 7. Experiencing the living of local residents 1 2 3 4 5 8. Gaining a special experience to get others’ respects 1 2 3 4 5 9. Investigation, study and creation 1 2 3 4 5 10. Local food of Xi’an 1 2 3 4 5 11. Business conference 1 2 3 4 5 12. Inflation / the depreciation of your currency 1 2 3 4 5 C. Please indicate your level of satisfaction by circling one number for each of the following questions. Strongly Dissatisfied——1; Dissatisfied——2; Neutral——3; Satisfied——4; Strongly Satisfied——5 - 1 - Strongly Strongly Dissatisfied Satisfied 1. Historical and cultural attractions 1 2 3 4 5 2. Beautiful scenery 1 2 3 4 5 3. Local custom and culture 1 2 3 4 5 4. Environment cleanliness 1 2 3 4 5 5. Tourist facilities 1 2 3 4 5 6. Facilities in hotels 1 2 3 4 5 7. Local transportations 1 2 3 4 5 8. Tourist souvenirs 1 2 3 4 5 9. Service of the tour guides 1 2 3 4 5 10. Interaction with local residents 1 2 3 4 5 11. Public sign translation in tourism 1 2 3 4 5 12. Local food and restaurants 1 2 3 4 5 D(Your overall evaluation of the trip. 1. What impresses you most in Xi’an is ___________________ admission tickets 2) accommodations 2. You’ve spent the most on ______. 1) 3) shopping 4) transportation 3. Do you plan to visit Xi’an again? 1) Yes. 2) No. 3) Not sure. 4. Will you recommend Xi’an to your friends? 1) Yes. If yes, for what? 2) No. 3) Not sure. __________________________ __ E. Please circle the answer for each question about yourself. 1. Your gender 1) Male 2) Female 2. Your age group is 1) Less than 25 years old 2) 26—45 years old 3) 46—60 years old 4) 60 or older 3. Your industry is 1) manufacturing/agriculture 2) commerce/trade 3) government 4) military 5) professional in education/research/law/health care/media/publishing/entertainment 6) non-profit/associations 7) religious institutions 8) Homemaker 9) students 10) retired 11) unemployed 12) Other (please specify) ___________________ 4. Your country of origin _______________ 5. Your average annual income in your currency ______________ 6. Your education level 1) Secondary or below 2) College/university graduates 3) Postgraduates or above We highly appreciate your cooperation and participation in our survey! Wish you a nice stay in China! - 2 -